Cocktail
MaybeReturns run at only 0.4% of orders. But buyers convert on only 2.5% of searches, so Cocktail is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £202K/yr663K searches / yr
- 90-day growth
- +53.8%search demand this quarter
- Competition
- 47%top-5 click share · 21 brands · 46 sellers
Flapen Score
Cocktail against its category
The dotted line is the Grocery average. Past it, Cocktail is stronger. Inside it, weaker.
Market
The Cocktail market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cocktail 663K times last year and spent an estimated £202K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.
- Searches, last 12 months
- 663K
- Growth, 90 days vs prior 90
- +53.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £202Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- cocktail222K searches a year
02 · Price
A sale here is worth £12.29.
Listings sell for £12.29 on average, from £2.10 to £31.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.29 that is £3K to £6K a year per listing.
- Average price
- £12.29under the $15 to $100 sweet spot
- Price range
- £2.10–£31.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #75 within Beer, Wine & Spirits. It carries 279 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #75in Beer, Wine & Spirits
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 279per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Cocktail products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
All Shook Up Cocktail Sharing Pack | 10 x 250ml | 3.4% ABV | Pre-Mixed Cans
- Price
- £11.76
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 7mo ago

SERVED Cocktail Variety Pack 8% ABV Premium Bar Quality Cocktails Pre-Mixed & Ready To Drink 8 x 250ml Cans
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 2y ago

FunkinPro Funkin Nitro Cocktails Mixed Party Pack 8 x 200ml
- Price
- £12.93
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 2y ago

Thoughtfully Cocktails Mix and Match Cocktail Mixer Mini Sampler Flavours Include Appletini Blue Hawaiian Margarita and More Pack of 20 (Contains NO Alcohol)
- Price
- £16.36
- Rating
- 4.4/5
- Reviews
- 1,764
- Age
- 6y ago

SERVED Cocktail Variety Pack 14.9% ABV Premium Quality Bar Strength Pre-Mixed & Ready To Drink 8 x 125ml Cans
- Price
- £18.25
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago
Trending
90-day click momentum
MOTH: Espresso Martini Cocktails Ready To Drink Pre-Mixed Cans 14.9% ABV 12 x 125ml Vodka Cold Brew Coffee Liqueur - Rich and Chocolatey Premium Quality Bar Strength
- Price
- £14.62
- Rating
- 3.9/5
- Reviews
- 81
- Age
- 5y ago

All Shook Up Cocktail Sharing Pack | 10 x 250ml | 3.4% ABV | Pre-Mixed Cans
- Price
- £11.76
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 7mo ago

Baby Shots Pornstar Martini Flavoured - 70cl - Ready-to-Shot Passionfruit & Vanilla cocktail Liqueur 30 Proof (15% ABV)
- Price
- £9.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

FUNKIN Cocktails Ready to Drink Passion Fruit Martini Nitro Cocktail Cans | 5% ABV | Velvety Texture Smooth Head | Just Pop & Pour Serve Chilled | Tropical & Tangy | 200ml Pack of 12
- Price
- £17.66
- Rating
- 4.5/5
- Reviews
- 417
- Age
- 7y ago

Au Vodka Pre-Mixed Can Multi-Pack
- Price
- £17.19
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 2y ago
Newest
by launch date
Baby Shots Pornstar Martini Flavoured - 70cl - Ready-to-Shot Passionfruit & Vanilla cocktail Liqueur 30 Proof (15% ABV)
- Price
- £9.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

All Shook Up Cocktail Sharing Pack | 10 x 250ml | 3.4% ABV | Pre-Mixed Cans
- Price
- £11.76
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 7mo ago

MOTH: Cocktails Variety Pack Ready To Drink Cans Mixed Case of 8 2x Espresso Martini 2x Margarita 2x Mojito 2x Pina Colada - Premium Quality Bar Strength
- Price
- £24.14
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 1y ago

SERVED Cocktail Variety Pack 14.9% ABV Premium Quality Bar Strength Pre-Mixed & Ready To Drink 8 x 125ml Cans
- Price
- £18.25
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

Rozél Rosé Vodka with Raspberry & Rose Lemonade Premixed Cocktail in a Can Ready-To-Drink Raspberry Flavoured Vodka & Mixer Sparkling Fruit Flavoured 5% Low Alcohol Drink Pink Cocktail Mix 250ml
- Price
- £2.10
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
46
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
47%
Top 20: 85%
Open market
35%
- All Shook Up19%
- SERVED15%
- Funkin10%
- FunkinPro8%
- Thoughtfully8%
- Ciroc5%
Demand
Cocktail search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.5×
Search terms
Top Cocktail search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cocktail222K/yr
- cocktails184K/yr
- cocktail cans75K/yr
- cocktails ready to drink49K/yr
- pre mixed cocktails17K/yr
- cocktail can13K/yr
- pre-mixed & ready to drink19K/yr
- ready to drink cocktails12K/yr
- premixed cocktails10K/yr
- cocktails in a can9K/yr
Reviews and returns
What reviews say buyers love and hate about Cocktail
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sharp aftertaste
Taste bad
It tastes like someone took a Baileys
a bit expensive
Expensive for what they are
wish it was cheaper
Too sweet
This is Very sweet doesn't taste like passion fruit in a Porn star martini
massively too sweet as well
The different flavours got mixed reviews
added fake coconut flavour
The flavours in some were described as good others not so good
It's false advertising
False advertising
£4 BOX IS FAKE ADVERTISING
Love
Good value
Great product and worth every penny
Great value for money too
Very tasty
Great taste, and if you shake for time recommended you get a pretty good crema on the top
Lovely cocktail
Amazing drink
A pleasant taste so quite an enjoyable drink
Nice cocktails
Great idea for a gift
Great for a gift or for yourself
Great gift
Great flavours
The mojito and passion fruit martini were probably the favourites
the light flavours
Return
0.4% Return rate 100% Fixable by listing
However, when I ordered six bottles from Amazon, they all arrived noticeably different colours, ranging from very pale pink to much darker and cloudy
Inconsistent colour between bottles
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cocktail questions
Answered from the same tracked data.









