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Cocktail

Maybe

Returns run at only 0.4% of orders. But buyers convert on only 2.5% of searches, so Cocktail is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£202K/yr663K searches / yr
90-day growth
+53.8%search demand this quarter
Competition
47%top-5 click share · 21 brands · 46 sellers

Flapen Score

Cocktail against its category

The dotted line is the Grocery average. Past it, Cocktail is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocktail market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocktail 663K times last year and spent an estimated £202K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.

Searches, last 12 months
663K
Growth, 90 days vs prior 90
+53.8%
Conversion, latest week
2.5%
Market size, estimated
£202Ka year
Peak month
December3.5× the quietest month
Top search term
cocktail222K searches a year

02 · Price

A sale here is worth £12.29.

Listings sell for £12.29 on average, from £2.10 to £31.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.29 that is £3K to £6K a year per listing.

Average price
£12.29under the $15 to $100 sweet spot
Price range
£2.10–£31.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #75 within Beer, Wine & Spirits. It carries 279 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#75in Beer, Wine & Spirits
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Cocktail products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

46

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

47%

Top 20: 85%

Open market

35%

  • All Shook Up19%
  • SERVED15%
  • Funkin10%
  • FunkinPro8%
  • Thoughtfully8%
  • Ciroc5%

Demand

Cocktail search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.5×

Search terms

Top Cocktail search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cocktail222K/yr
  • cocktails184K/yr
  • cocktail cans75K/yr
  • cocktails ready to drink49K/yr
  • pre mixed cocktails17K/yr
  • cocktail can13K/yr
  • pre-mixed & ready to drink19K/yr
  • ready to drink cocktails12K/yr
  • premixed cocktails10K/yr
  • cocktails in a can9K/yr

Reviews and returns

What reviews say buyers love and hate about Cocktail

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%−0.01

Sharp aftertaste

Taste bad

It tastes like someone took a Baileys

Value For Money16%+1.80

a bit expensive

Expensive for what they are

wish it was cheaper

Sweetness11%−0.14

Too sweet

This is Very sweet doesn't taste like passion fruit in a Porn star martini

massively too sweet as well

Flavor8%−0.03

The different flavours got mixed reviews

added fake coconut flavour

The flavours in some were described as good others not so good

Advertised Vs Actual Product5%−0.06

It's false advertising

False advertising

£4 BOX IS FAKE ADVERTISING

Love

Value For Money23%+1.80

Good value

Great product and worth every penny

Great value for money too

Taste-Overall21%−0.01

Very tasty

Great taste, and if you shake for time recommended you get a pretty good crema on the top

Lovely cocktail

Alcohol Flavor20%+0.70

Amazing drink

A pleasant taste so quite an enjoyable drink

Nice cocktails

Gifting Purpose10%+1.19

Great idea for a gift

Great for a gift or for yourself

Great gift

Flavor6%−0.03

Great flavours

The mojito and passion fruit martini were probably the favourites

the light flavours

Return

0.4% Return rate 100% Fixable by listing

Color100%▁▁▁▁▁█

However, when I ordered six bottles from Amazon, they all arrived noticeably different colours, ranging from very pale pink to much darker and cloudy

Inconsistent colour between bottles

FAQ

Common Cocktail questions

Answered from the same tracked data.