cocktail
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great279.21avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Growth
Good+53.8%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.10–£31.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.29avg listing price — sweet spot $15–$100
Market size
Okay£202K£202K/yr · 663K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, cocktail is a £202K/yr Amazon United Kingdom market (663K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cocktail market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £184K–£246K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 6.4%
- Avg brand age
- 54 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
46
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
47%
Top 20: 85%
Open market
35%
- All Shook Up19%
- SERVED15%
- Funkin10%
- FunkinPro8%
- Thoughtfully8%
- Ciroc5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.5×
Top cocktail search terms
- cocktail222K/yr
- cocktails184K/yr
- cocktail cans75K/yr
- cocktails ready to drink49K/yr
- pre mixed cocktails17K/yr
- cocktail can13K/yr
- pre-mixed & ready to drink19K/yr
- ready to drink cocktails12K/yr
- premixed cocktails10K/yr
- cocktails in a can9K/yr
Top cocktail products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
All Shook Up Cocktail Sharing Pack | 10 x 250ml | 3.4% ABV | Pre-Mixed Cans
All Shook Up£11.764.3★8 rev
SERVED Cocktail Variety Pack 8% ABV Premium Bar Quality Cocktails Pre-Mixed & Ready To Drink 8 x 250ml Cans
SERVED£15.494.6★213 rev
FunkinPro Funkin Nitro Cocktails Mixed Party Pack 8 x 200ml
FunkinPro£12.934.7★36 rev
Thoughtfully Cocktails Mix and Match Cocktail Mixer Mini Sampler Flavours Include Appletini Blue Hawaiian Margarita and More Pack of 20 (Contains NO Alcohol)
Thoughtfully£16.364.4★1,764 rev
SERVED Cocktail Variety Pack 14.9% ABV Premium Quality Bar Strength Pre-Mixed & Ready To Drink 8 x 125ml Cans
SERVED£18.254.4★79 rev
Newest
by launch date
Baby Shots Pornstar Martini Flavoured - 70cl - Ready-to-Shot Passionfruit & Vanilla cocktail Liqueur 30 Proof (15% ABV)
Baby Shots£9.451 rev
All Shook Up Cocktail Sharing Pack | 10 x 250ml | 3.4% ABV | Pre-Mixed Cans
All Shook Up£11.768 rev
MOTH: Cocktails Variety Pack Ready To Drink Cans Mixed Case of 8 2x Espresso Martini 2x Margarita 2x Mojito 2x Pina Colada - Premium Quality Bar Strength
MOTH:£24.1479 rev
SERVED Cocktail Variety Pack 14.9% ABV Premium Quality Bar Strength Pre-Mixed & Ready To Drink 8 x 125ml Cans
SERVED£18.2579 rev
Rozél Rosé Vodka with Raspberry & Rose Lemonade Premixed Cocktail in a Can Ready-To-Drink Raspberry Flavoured Vodka & Mixer Sparkling Fruit Flavoured 5% Low Alcohol Drink Pink Cocktail Mix 250ml
Rozél£2.1042 rev
Trending
90-day click momentum
MOTH: Espresso Martini Cocktails Ready To Drink Pre-Mixed Cans 14.9% ABV 12 x 125ml Vodka Cold Brew Coffee Liqueur - Rich and Chocolatey Premium Quality Bar Strength
MOTH:£14.623.9★
All Shook Up Cocktail Sharing Pack | 10 x 250ml | 3.4% ABV | Pre-Mixed Cans
All Shook Up£11.764.3★
Baby Shots Pornstar Martini Flavoured - 70cl - Ready-to-Shot Passionfruit & Vanilla cocktail Liqueur 30 Proof (15% ABV)
Baby Shots£9.455.0★
FUNKIN Cocktails Ready to Drink Passion Fruit Martini Nitro Cocktail Cans | 5% ABV | Velvety Texture Smooth Head | Just Pop & Pour Serve Chilled | Tropical & Tangy | 200ml Pack of 12
Funkin£17.664.5★
Au Vodka Pre-Mixed Can Multi-Pack
AU VODKA£17.194.9★
What buyers say about cocktail
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Very tasty”
“Amazing drink”
“Great idea for a gift”
“Great flavours”
“Great value and quality great drink”
“Exactly as advertised and well handled”
“Brilliant idea this is my 2nd pack”
“Passion fruit my favorite”
“a very handy sized can”
What buyers complain about
“Sharp aftertaste”
“a bit expensive”
“Too sweet”
“The different flavours got mixed reviews”
“It's false advertising”
“Not alcohol”
“Very small wouldnt buy again”
“At one point I actually checked the bottle to confirm it was alcoholic”
“However, when I ordered six bottles from Amazon, they all arrived noticeably different colours, ranging from very pale pink to much darker and cloudy”
“Taste was rancid and stale”
Top return reasons
Common questions
- Is cocktail profitable to sell on Amazon United Kingdom?
- The niche generates £202K/yr across 33 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +53.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the cocktail niche?
- 21 brands and 46 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in cocktail?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.4%.
- When does demand for cocktail peak?
- Demand peaks in Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the cocktail niche?
- Listings span £2.10–£31.90; the average listing price is £12.29 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.