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Cocktail

Maybe

An estimated 0.4% of orders come back. But buyers convert on only 2.5% of searches, so Cocktail is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£202K/yr663K searches / yr
90-day growth
+53.8%search demand this quarter
Competition
47%top-5 click share · 21 brands · 46 sellers

Flapen Score

Cocktail against its category

The dotted line is the Grocery average. Past it, Cocktail is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocktail market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocktail 663K times last year and spent an estimated £202K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.

Searches, last 12 months
663K
Growth, 90 days vs prior 90
+53.8%
Conversion, latest week
2.5%
Market size, estimated
£202Ka year
Peak month
December3.5× the quietest month
Top search term
cocktail222K searches a year

02 · Price

A sale here is worth £12.29.

Listings sell for £12.29 on average, from £2.10 to £31.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.29 that is £3K to £6K a year per listing.

Average price
£12.29under the $15 to $100 sweet spot
Price range
£2.10–£31.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #75 within Beer, Wine & Spirits. It carries 279 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#75in Beer, Wine & Spirits
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
33

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Cocktail products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

46

Est. top-5 brand share

60%

Top 20: 99%

Est. top-5 click share

47%

Top 20: 85%

Open market

35%

  • All Shook Up19%
  • SERVED15%
  • Funkin10%
  • FunkinPro8%
  • Thoughtfully8%
  • Ciroc5%

Demand

Cocktail search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.5×

Search terms

Top Cocktail search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cocktail222K/yr
  • cocktails184K/yr
  • cocktail cans75K/yr
  • cocktails ready to drink49K/yr
  • pre mixed cocktails17K/yr
  • cocktail can13K/yr
  • pre-mixed & ready to drink19K/yr
  • ready to drink cocktails12K/yr
  • premixed cocktails10K/yr
  • cocktails in a can9K/yr

Reviews and returns

What reviews say buyers love and hate about Cocktail

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
30%of negative reviews mention “Taste-Overall”
0.4%of orders come back
“Sharp aftertaste”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Cocktail questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data