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Cobweb Brush Extendable

Fail

Prices span $4.23–$13.69, mostly outside the sweet spot, so Cobweb Brush Extendable is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£87K/yr77K searches / yr
90-day growth
+45.5%search demand this quarter
Competition
72%top-5 click share · 12 brands · 40 sellers

Flapen Score

Cobweb Brush Extendable against its category

The dotted line is the Grocery average. Past it, Cobweb Brush Extendable is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cobweb Brush Extendable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cobweb Brush Extendable 77K times last year and spent an estimated £87K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+45.5%
Conversion, latest week
13.8%
Market size, estimated
£87Ka year
Peak month
August2.7× the quietest month
Top search term
cobweb brush extendable43K searches a year

02 · Price

A sale here is worth £8.13.

Listings sell for £8.13 on average, from £4.23 to £13.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.13 that is £4K to £6K a year per listing.

Average price
£8.13under the $15 to $100 sweet spot
Price range
£4.23–£13.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #89 within Cleaning Tools. It carries 1,735 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
76%
Out of stock, average day
2.1%
Average rank
#89in Cleaning Tools
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,735per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cobweb Brush Extendable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

40

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

  • Fogray33%
  • Overcomo26%
  • TDBS The Dustpan and Brush Store12%
  • Gentle Monkey7%
  • Thboxes5%
  • Lomida4%
  • Open — no brand owns it (6 brands, 12%)

Demand

Cobweb Brush Extendable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Cobweb Brush Extendable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cobweb brush extendable43K/yr
  • cobweb brush29K/yr
  • extendable feather duster extra long for high ceilings5K/yr

Reviews and returns

What reviews say buyers love and hate about Cobweb Brush Extendable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.25

Broke easily

broke on first use

Broke within a couple of weeks

Quality-Overall16%

Rubbish product

Bad quality

Cheap quality, waste of money

Strength11%

Not very sturdy

Not very strong

Flimsy

Size-Overall9%−0.08

a very small

Was not fit for purpose

Such a small box

Value For Money4%+0.97

It was expensive so I would say you get what you pay for

Not worth it

A waste of money

Love

Quality-Overall17%

Excellent product

Thanks good quality and quick delivery

well made

Value For Money15%+0.97

Excellent value

Excellent product for the money

Excellent value for money

Ease Of Use10%+0.83

Easy to use

easy to store

Easy to store

Ease Of Cleaning9%+0.47

Great addition to my cleaning kit

It has made cleaning much quicker

Easy cleaning

Advertised Vs Actual Product9%+0.51

As advertised

Better than I expected

As described

Return

0.3% Return rate 27% Fixable by listing

Size-Overall17%▁█▃▅▅▅

a very small

Was not fit for purpose

Such a small box

Quality-Overall15%█▅▄▅▄▄

Rubbish product

Bad quality

Cheap quality, waste of money

Defective Material/Parts11%▇▆▇▄▆█
Durability9%▂▁▂▆▇█

Broke easily

broke on first use

Broke within a couple of weeks

Add-Ons/Attachments8%▃▆█▃▄▄

Mine broke before using the attachments

Absolutely naff, attachments do not stay screwed to the pole, I sent it back

I am very disappointed unless there is some attachment missing

FAQ

Common Cobweb Brush Extendable questions

Answered from the same tracked data.