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Cloves Whole Organic

Fail

Prices span $2.07–$11.81, mostly outside the sweet spot, so Cloves Whole Organic is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£280K/yr291K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
78%top-5 click share · 8 brands · 34 sellers

Flapen Score

Cloves Whole Organic against its category

The dotted line is the Grocery average. Past it, Cloves Whole Organic is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cloves Whole Organic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cloves Whole Organic 291K times last year and spent an estimated £280K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
16.8%
Market size, estimated
£280Ka year
Peak month
December3.3× the quietest month
Top search term
cloves148K searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £2.07 to £11.81. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £5.75 that is £17K to £23K a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£2.07–£11.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£17K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #13 within Herbs, Spices & Seasonings. It carries 1,135 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#13in Herbs, Spices & Seasonings
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,135per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Cloves Whole Organic products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£42K£84K£126K£168K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

34

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

8%

  • The Worldwide Mint51%
  • COLOURFULTREES11%
  • Hatton Hill11%
  • Alpi Nature8%
  • Old India6%
  • KLM UK SPICES5%
  • Open — no brand owns it (2 brands, 8%)

Demand

Cloves Whole Organic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Cloves Whole Organic search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cloves148K/yr
  • cloves whole organic45K/yr
  • cloves whole42K/yr
  • clove26K/yr
  • whole cloves18K/yr
  • cloves organic3K/yr
  • clove water4K/yr
  • organic whole cloves3K/yr
  • whole cloves organic2K/yr

Reviews and returns

What reviews say buyers love and hate about Cloves Whole Organic

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The taste may be difficult to tolerate”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cloves Whole Organic questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data