Is cloves profitable to sell on Amazon United Kingdom?

The niche generates £280K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (41/100).

How competitive is the cloves niche?

8 brands and 34 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in cloves?

Top complaints mined from reviews: Taste-Overall, Smell, Value For Money. The return rate is 0.0%.

When does demand for cloves peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the cloves niche?

Listings span £2.07–£11.81; the average listing price is £5.75 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.

cloves

Skip it

Prices mostly outside the sweet spot ($2.07–$11.81) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,134.8

avg incumbent reviews — the moat a new listing must climb

Market size

Good£280K

£280K/yr · 291K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.75

avg listing price — sweet spot $15–$100

Price range

Bad£2.07–£11.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cloves is a £280K/yr Amazon United Kingdom market (291K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cloves market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: £230K–£288K; units × avg price
Conversion rate: 16.8%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 9.0%
Avg brand age: 60 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

The Worldwide Mint51%
COLOURFULTREES11%
Hatton Hill11%
Alpi Nature8%
Old India6%
KLM UK SPICES5%
Open — no brand owns it (2 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top cloves search terms

cloves148K/yr -18.3%13.6% conv.
cloves whole organic45K/yr -4.7%15.4% conv.
cloves whole42K/yr -31.4%15.0% conv.
clove26K/yr -19.4%10.1% conv.
whole cloves18K/yr -9.9%12.1% conv.
cloves organic3K/yr -33.7%9.8% conv.
clove water4K/yr -45.1%2.3% conv.
organic whole cloves3K/yr -38.0%9.5% conv.
whole cloves organic2K/yr -14.9%11.7% conv.

All search terms

Top cloves products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Worldwide Mint£3.944.6★1,247 rev

Whole Cloves 50g Premium Grade by Colourful Trees | for Tea Cooking Infused Water & Blends

COLOURFULTREES£3.074.4★61 rev

Organic Whole Cloves 100g by Hatton Hill Organic

Hatton Hill£7.074.8★192 rev

Alpi Nature Cloves Whole 125g 4.4 oz Dried Whole Clove Buds Cloves Spice for Cooking

Alpi Nature£7.244.8★3,457 rev

Old India Cloves Whole 500 g

Old India£9.884.8★562 rev

Newest

by launch date

Premium Ceylon Cloves Whole - 100% Pure & Natural Sri Lankan Cloves Buds - Freshh Armatic Spice for Cooking Baking Chai Tea & Mulled Wine (50 g)

KLM UK SPICES£3.5931 rev

6mo ago

Whole Cloves 50g Premium Grade by Colourful Trees | for Tea Cooking Infused Water & Blends

COLOURFULTREES£3.0761 rev

1y ago

The Worldwide Mint£3.941,247 rev

2y ago

Organic Whole Cloves 100g by Hatton Hill Organic

Hatton Hill£7.07192 rev

3y ago

The Worldwide Mint£11.812,774 rev

4y ago

What buyers say about cloves

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Great quality whole cloves”

Value For Money20%

“Good value”

Advertised Vs Actual Product9%

“As advertised”

Freshness8%

“very fresh”

Health Benefits-Overall6%

“Strong cloves, helpful in food or health problems, quality,”

Flavor6%

“Great flavour”

Smell4%

“these have a much stronger aroma”

Vegan/Organic2%

“I also appreciate that they are gluten free and non-GMO, which makes the product even more appealing”

Taste-Overall2%

“Great taste”

Natural Ingredients2%

“Good natural herbs”

What buyers complain about

Taste-Overall21%

“The taste may be difficult to tolerate”

Smell14%

“Awful smell”

Value For Money14%

“Price is not the best”

Size-Overall11%

“Bit small”

Moist/Dry7%

“to dry and dont smell strong for organic cloves not happy with quality”

Allergies7%

“Now my wife got allergic reaction”

Advertised Vs Actual Product7%

“not at all what is advertised”

Certifications4%

“not premium-grade”

Nutritional Content4%

“•Nutritional panel units inconsistent”

Quality-Overall4%