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Cloves

Fail

Prices span $2.07–$11.81, mostly outside the sweet spot, so Cloves is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£280K/yr291K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
78%top-5 click share · 8 brands · 34 sellers

Flapen Score

Cloves against its category

The dotted line is the Grocery average. Past it, Cloves is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cloves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cloves 291K times last year and spent an estimated £280K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
16.8%
Market size, estimated
£280Ka year
Peak month
December2.1× the quietest month
Top search term
cloves148K searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £2.07 to £11.81. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £5.75 that is £17K to £23K a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£2.07–£11.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£17K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #13 within Herbs, Spices & Seasonings. It carries 1,135 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#13in Herbs, Spices & Seasonings
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,135per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Cloves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£42K£84K£126K£168K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

34

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

8%

  • The Worldwide Mint51%
  • COLOURFULTREES11%
  • Hatton Hill11%
  • Alpi Nature8%
  • Old India6%
  • KLM UK SPICES5%
  • Open — no brand owns it (2 brands, 8%)

Demand

Cloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cloves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cloves148K/yr
  • cloves whole organic45K/yr
  • cloves whole42K/yr
  • clove26K/yr
  • whole cloves18K/yr
  • cloves organic3K/yr
  • clove water4K/yr
  • organic whole cloves3K/yr
  • whole cloves organic2K/yr

Reviews and returns

What reviews say buyers love and hate about Cloves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%−0.02

The taste may be difficult to tolerate

taste funny aswell

Smell14%−0.04

Awful smell

Also smell is awful will never buy this again dont know what supplier they used this time i will nit use this company again

to dry and dont smell strong for organic cloves not happy with quality

Value For Money14%+0.61

Price is not the best

Size-Overall11%−0.01

Bit small

CLOVES - look so tiny

Moist/Dry7%−0.03

to dry and dont smell strong for organic cloves not happy with quality

Love

Quality-Overall36%+2.48

Great quality whole cloves

good quality cloves

Excellent quality

Value For Money20%+0.61

Good value

Excellent value for money

Good value for money

Advertised Vs Actual Product9%+0.22

As advertised

As described

its exactly what it says it is

Freshness8%+0.71

very fresh

makes my mouth feel very fresh lol

The packaging keeps the cloves fresh

Health Benefits-Overall6%−0.03

Strong cloves, helpful in food or health problems, quality,

I buy it for health reasons

tasty and healthy, good for warming teas

FAQ

Common Cloves questions

Answered from the same tracked data.