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Cloves

prices mostly outside the sweet spot ($2.07–$11.81) — Cloves doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 50Growth 16Conversion 98Competition 19Returns 100Price range 0Avg price 16Brand share 30Review moat 59Quality gap 21
This niche Category average

Is Cloves profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cloves is a £280K/yr Amazon United Kingdom market (291K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Cloves: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.3% over the last 90 days and 16.8% of searches end in a purchase.

£280K

revenue / yr

Units sold / yr50K
Search volume / yr-18.3%291K
Conversion rate16.8%
Avg price£5.75

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers8 · 34
Top-5 product click share78%
Open market13%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement50%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews1,135

Top Cloves products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£42K£84K£126K£168K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

34

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

8%

  • The Worldwide Mint51%
  • COLOURFULTREES11%
  • Hatton Hill11%
  • Alpi Nature8%
  • Old India6%
  • KLM UK SPICES5%
  • Open — no brand owns it (2 brands, 8%)

Cloves demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume291KCVR16.8%Products10Brands8Top 5 Brands87%OOS Rate9.0%Rating4.7★Reviews1,135Avg BSR#13
10K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Cloves search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cloves148K/yr
  • cloves whole organic45K/yr
  • cloves whole42K/yr
  • clove26K/yr
  • whole cloves18K/yr
  • cloves organic3K/yr
  • clove water4K/yr
  • organic whole cloves3K/yr
  • whole cloves organic2K/yr

What reviews say buyers love and hate about Cloves

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Quality-Overall36%

Great quality whole cloves

Value For Money20%

Good value

Advertised Vs Actual Product9%

As advertised

Freshness8%

very fresh

Health Benefits-Overall6%

Strong cloves, helpful in food or health problems, quality,

What buyers complain about

93% of reviews
Taste-Overall21%

The taste may be difficult to tolerate

Smell14%

Awful smell

Value For Money14%

Price is not the best

Size-Overall11%

Bit small

Moist/Dry7%

to dry and dont smell strong for organic cloves not happy with quality

Common Cloves questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cloves 41/100 on Amazon United Kingdom — Skip it. The niche generates £280K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -18.3% over the last 90 days.
Search demand for Cloves on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.