cloths to clean surfaces
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Bad15,375.93avg incumbent reviews — the moat a new listing must climb
Price range
Bad£0.96–£18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.79avg listing price — sweet spot $15–$100
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Market size
Bad£19K£19K/yr · 23K searches
According to Flapen's Amazon United Kingdom niche tracking, cloths to clean surfaces is a £19K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cloths to clean surfaces market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £17K–£23K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 3.5%
- Avg brand age
- 41 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
49
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
23%
- AIDEA34%
- Spontex24%
- MR.SIGA7%
- Orighty5%
- HOMEXCEL4%
- Vicloon3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top cloths to clean surfaces search terms
- cleaning cloths for home all purpose16K/yr
- cleaning clothes for home all purpose5K/yr
- bathroom cleaning cloth2K/yr
- cloths to clean surfaces141/yr
Top cloths to clean surfaces products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AIDEA Microfibre Cleaning Cloth Lint Free Washable Pack of 8 30x30cm
AIDEA£3.644.0★51,459 rev
Spontex 40 Handy All Purpose Cleaning Cloths on a Roll
Spontex£2.124.6★2,689 rev
AIDEA Microfibre Cloth 12 Pack Reusable Kitchen Microfibre Cleaning Towels Dish Cloths Lint Free Washable Duster Rags Cloth for Home Windows Car Motorbike 30 x 30 cm
AIDEA£5.374.6★1,196 rev
Orighty Microfiber Cleaning Cloths Pack of 24 Highly Absorbent Cleaning Supplies Lint Free Cloths for Multiple-use Powerful Dust Removal Cleaning Rags for House Kitchen Car Care(12x12 inch)
Orighty£6.774.2★9,741 rev
MR.SIGA Microfiber Cleaning Cloth Pack of 12 Size:32 x 32 cm
MR.SIGA£10.334.6★98,522 rev
Newest
by launch date
AIDEA Cleaning Wipes Multi-Purpose Cleaning Cloths Reusable Domestic Wipes 50PK Dish Cloths and Hand Towel 12 * 12in
AIDEA£5.006,109 rev
delka Microfibre Cleaning Cloths Multi-Purpose Ultra Soft & Lint-Free Reusable Streak-Free for Kitchen Car Glass Windows & Electronics (Assorted 12 Pack)
delka£4.98195 rev
airpure Scrub-a-Duck Microfibre Cloths (3 Pack) | Quick & Easy to Use | Removed Dirt Dust & Grease |Machine Washable & Reusable
airpure£2.4548 rev
Magicwipe Bathroom Drying Cloth XL (40×60 cm 2 Pack) Removes Limescale & Hard Water Stains in Seconds with Just Water Streak-Free for Shower Glass & Tiles Reusable Microfibre Cloth
MAGIC WIPE£14.132,852 rev
1ABOVE 10 Pack Microfibre Cleaning Cloths Multifunctional Highly Absorbent Lint-Free Washable Dusters for Home Kitchen Car Windows Motorbike and Office (30x30cm)
1ABOVE£3.58266 rev
Trending
90-day click momentumAIDEA Cleaning Wipes Multi-Purpose Cleaning Cloths Reusable Domestic Wipes 50PK Dish Cloths and Hand Towel 12 * 12in
AIDEA£5.004.6★
Towelogy Heavy Duty Cotton Dish Cloths Extra Large SUPER ABSORBENT Cleaning Scrubbing Washing Drying Rags Kitchen Tea Towels Colour Coded Dishcloths MACHINE WASHABLE 38x40cm (Assorted Pack Of 4)
Towelogy£5.014.4★
delka Microfibre Cleaning Cloths Multi-Purpose Ultra Soft & Lint-Free Reusable Streak-Free for Kitchen Car Glass Windows & Electronics (Assorted 12 Pack)
delka£4.984.5★
AIDEA Microfibre Cleaning Cloths 8 Pack Reusable Kitchen Cleaning Towels Dish Cloths Lint Free Streak Free Washable Duster Cloth for House Car Motorbike Windows 30 x 30 cm
AIDEA£4.464.5★
HOMEXCEL Microfibre Cloth 12 Pack Cleaning Rag Microfibre Cleaning Cloths Towels with 4 Color Assorted 29 x 29 cm (Green/Blue/Yellow/Pink)
HOMEXCEL£4.674.3★
What buyers say about cloths to clean surfaces
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product- better than expected”
“the cleaning capability is superb”
“As advertised”
“Value for money”
“good size”
“Good absorption”
“Good cloths worth buying”
“Easy to use”
“Good cloth”
“Does the job excellent”
What buyers complain about
“they are about as thick as three sheets of paper”
“So small”
“Very poor quality cloths”
“Not the material I expected”
“Expensive for what it is”
“Misleading”
“Makes cleaning harder”
“Ripped on first use”
“Very thin”
“really not very absorbent”
Top return reasons
Common questions
- Is cloths to clean surfaces profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the cloths to clean surfaces niche?
- 18 brands and 49 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in cloths to clean surfaces?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for cloths to clean surfaces peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the cloths to clean surfaces niche?
- Listings span £0.96–£18.27; the average listing price is £5.79 (sweet spot $15–$100). The average incumbent carries 15,376 reviews — the moat a new listing must climb.