Cloths to Clean Surfaces
FailShoppers spend only $19K a year here, so Cloths to Clean Surfaces is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £19K/yr23K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 50%top-5 click share · 18 brands · 49 sellers
Flapen Score
Cloths to Clean Surfaces against its category
The dotted line is the Grocery average. Past it, Cloths to Clean Surfaces is stronger. Inside it, weaker.
Market
The Cloths to Clean Surfaces market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cloths to Clean Surfaces 23K times last year and spent an estimated £19K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.
01 · Demand
14.2% of searches ended in a purchase last week.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 14.2%
- Market size, estimated
- £19Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- cleaning cloths for home all purpose16K searches a year
02 · Price
A sale here is worth £5.79.
Listings sell for £5.79 on average, from £0.96 to £18.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £5.79 that is £579 to £1K a year per listing.
- Average price
- £5.79under the $15 to $100 sweet spot
- Price range
- £0.96–£18.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £579–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #49 within Air Fresheners. It carries 15,376 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #49in Air Fresheners
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,376per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Cloths to Clean Surfaces products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AIDEA Microfibre Cleaning Cloth Lint Free Washable Pack of 8 30x30cm
- Price
- £3.64
- Rating
- 4.0/5
- Reviews
- 51,459
- Age
- 6y ago
Spontex 40 Handy All Purpose Cleaning Cloths on a Roll
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 2,689
- Age
- 13y ago
AIDEA Microfibre Cloth 12 Pack Reusable Kitchen Microfibre Cleaning Towels Dish Cloths Lint Free Washable Duster Rags Cloth for Home Windows Car Motorbike 30 x 30 cm
- Price
- £5.37
- Rating
- 4.6/5
- Reviews
- 1,196
- Age
- 4y ago
Orighty Microfiber Cleaning Cloths Pack of 24 Highly Absorbent Cleaning Supplies Lint Free Cloths for Multiple-use Powerful Dust Removal Cleaning Rags for House Kitchen Car Care(12x12 inch)
- Price
- £6.77
- Rating
- 4.2/5
- Reviews
- 9,741
- Age
- 2y ago
MR.SIGA Microfiber Cleaning Cloth Pack of 12 Size:32 x 32 cm
- Price
- £10.33
- Rating
- 4.6/5
- Reviews
- 98,522
- Age
- 7y ago
Trending
90-day click momentum
AIDEA Cleaning Wipes Multi-Purpose Cleaning Cloths Reusable Domestic Wipes 50PK Dish Cloths and Hand Towel 12 * 12in
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 6,109
- Age
- 8mo ago
Towelogy Heavy Duty Cotton Dish Cloths Extra Large SUPER ABSORBENT Cleaning Scrubbing Washing Drying Rags Kitchen Tea Towels Colour Coded Dishcloths MACHINE WASHABLE 38x40cm (Assorted Pack Of 4)
- Price
- £5.01
- Rating
- 4.4/5
- Reviews
- 1,526
- Age
- 6y ago
delka Microfibre Cleaning Cloths Multi-Purpose Ultra Soft & Lint-Free Reusable Streak-Free for Kitchen Car Glass Windows & Electronics (Assorted 12 Pack)
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 1y ago
AIDEA Microfibre Cleaning Cloths 8 Pack Reusable Kitchen Cleaning Towels Dish Cloths Lint Free Streak Free Washable Duster Cloth for House Car Motorbike Windows 30 x 30 cm
- Price
- £4.46
- Rating
- 4.5/5
- Reviews
- 684
- Age
- 3y ago
HOMEXCEL Microfibre Cloth 12 Pack Cleaning Rag Microfibre Cleaning Cloths Towels with 4 Color Assorted 29 x 29 cm (Green/Blue/Yellow/Pink)
- Price
- £4.67
- Rating
- 4.3/5
- Reviews
- 43,336
- Age
- 5y ago
Newest
by launch dateAIDEA Cleaning Wipes Multi-Purpose Cleaning Cloths Reusable Domestic Wipes 50PK Dish Cloths and Hand Towel 12 * 12in
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 6,109
- Age
- 8mo ago
delka Microfibre Cleaning Cloths Multi-Purpose Ultra Soft & Lint-Free Reusable Streak-Free for Kitchen Car Glass Windows & Electronics (Assorted 12 Pack)
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 1y ago
airpure Scrub-a-Duck Microfibre Cloths (3 Pack) | Quick & Easy to Use | Removed Dirt Dust & Grease |Machine Washable & Reusable
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago
Magicwipe Bathroom Drying Cloth XL (40×60 cm 2 Pack) Removes Limescale & Hard Water Stains in Seconds with Just Water Streak-Free for Shower Glass & Tiles Reusable Microfibre Cloth
- Price
- £14.13
- Rating
- 4.7/5
- Reviews
- 2,852
- Age
- 1y ago
1ABOVE 10 Pack Microfibre Cleaning Cloths Multifunctional Highly Absorbent Lint-Free Washable Dusters for Home Kitchen Car Windows Motorbike and Office (30x30cm)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
49
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
23%
- AIDEA34%
- Spontex24%
- MR.SIGA7%
- Orighty5%
- HOMEXCEL4%
- Vicloon3%
Demand
Cloths to Clean Surfaces search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top Cloths to Clean Surfaces search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cleaning cloths for home all purpose16K/yr
- cleaning clothes for home all purpose5K/yr
- bathroom cleaning cloth2K/yr
- cloths to clean surfaces141/yr
Reviews and returns
What reviews say buyers love and hate about Cloths to Clean Surfaces
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they are about as thick as three sheets of paper
Not very thick
Not as thick as I expected
So small
I am disappointed in the size
s lot bigger
Very poor quality cloths
Awful quality
Cheap and pathetic quality
Not the material I expected
cheap material
Very thin material
Expensive for what it is
the price is excessive
in a different shape and overpriced
Love
Excellent product- better than expected
Excellent product
Good quality items & prompt delivery
the cleaning capability is superb
great for cleaning
Clean well
As advertised
Better than expected
Does what it promises
Value for money
Good price
Amazing value
good size
Good size not too big
Perfect size for kitchen
Return
0.1% Return rate 31% Fixable by listing
Very poor quality cloths
Awful quality
Cheap and pathetic quality
Very thin
These are extremely thin and quite small
Bit thin compared to others
So small
I am disappointed in the size
s lot bigger
Not the material I expected
cheap material
Very thin material
Misleading
look nothing like the picture
Look nothing like the photo
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cloths to Clean Surfaces questions
Answered from the same tracked data.