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Clothes Whitener

Fail

The top 5 brands take 100% of clicks, so Clothes Whitener is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£356K/yr307K searches / yr
90-day growth
+43.4%search demand this quarter
Competition
76%top-5 click share · 4 brands · 100 sellers

Flapen Score

Clothes Whitener against its category

The dotted line is the Grocery average. Past it, Clothes Whitener is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clothes Whitener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clothes Whitener 307K times last year and spent an estimated £356K. All 4 brands take every click. Demand peaks in May–Jun–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

20.3% of searches ended in a purchase last week.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
+43.4%
Conversion, latest week
20.3%
Market size, estimated
£356Ka year
Peak month
September7.1× the quietest month
Top search term
vanish white43K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £1.02 to £12.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £5.70 that is £34K to £46K a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£1.02–£12.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
£34K–£46K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Laundry. It carries 3,182 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Laundry
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,182per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Clothes Whitener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£36K£71K£107K£142K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Vanish52%
  • Dr. Beckmann39%
  • Dylon5%
  • by Amazon4%
  • Open — no brand owns it (0%)

Demand

Clothes Whitener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Sep · busiest ÷ quietest = 7.1×

Search terms

Top Clothes Whitener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanish white43K/yr
  • clothes whitener25K/yr
  • whitener for white clothes25K/yr
  • vanish oxi action white25K/yr
  • dr beckmann glowhite25K/yr
  • white stain remover16K/yr
  • whitening powder laundry15K/yr
  • laundry whitener15K/yr
  • clothes whitener for washing machine14K/yr
  • white washing powder12K/yr

Reviews and returns

What reviews say buyers love and hate about Clothes Whitener

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stain Resistance31%−0.12

it came out stained blue

It get the stains out

Ive had a couple of stubborn stains

Functionality-Overall14%−0.07

saw no changes

Didn't work

Did nothing

Color9%+0.66

It is not colour safe

a dirty grey

Whiter than white

Value For Money5%+1.61

Not cheaper,

Waste of money

not worth the money

Quality-Overall5%+0.55

didnt see any difference in clothes it was same as washing without it

Not as good as expected

Cheaper than other brands

Love

Value For Money24%+1.61

Worth buying

Amazing value

Cost effective

Quality-Overall16%+0.55

Just as good as main brands

Just as good as the big name brands

Excellent product

Color10%+0.66

Brighter whiter whites

It gives white colour brighter

keeps whites bright

Advertised Vs Actual Product9%+0.18

As described

It does the job

Good stuff works as it says

Ease Of Use6%+0.41

Ease of use

which is handy

The powder is easy to use

Return

0.1% Return rate 11% Fixable by listing

Leak-Proof35%▃▅▅█▄▄
Stain Resistance14%▇▂▁▁▃█

it came out stained blue

It get the stains out

Ive had a couple of stubborn stains

Functionality-Overall13%▇█▁▁▆█

saw no changes

Didn't work

Did nothing

Product Condition6%█▁▅▁▄▂
Size-Overall5%▁▄▁█▃▁

FAQ

Common Clothes Whitener questions

Answered from the same tracked data.