Clothes Whitener
FailThe top 5 brands take 100% of clicks, so Clothes Whitener is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £356K/yr307K searches / yr
- 90-day growth
- +43.4%search demand this quarter
- Competition
- 76%top-5 click share · 4 brands · 100 sellers
Flapen Score
Clothes Whitener against its category
The dotted line is the Grocery average. Past it, Clothes Whitener is stronger. Inside it, weaker.
Market
The Clothes Whitener market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clothes Whitener 307K times last year and spent an estimated £356K. All 4 brands take every click. Demand peaks in May–Jun–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
20.3% of searches ended in a purchase last week.
Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.
- Searches, last 12 months
- 307K
- Growth, 90 days vs prior 90
- +43.4%
- Conversion, latest week
- 20.3%
- Market size, estimated
- £356Ka year
- Peak month
- September7.1× the quietest month
- Top search term
- vanish white43K searches a year
02 · Price
A sale here is worth £5.70.
Listings sell for £5.70 on average, from £1.02 to £12.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £5.70 that is £34K to £46K a year per listing.
- Average price
- £5.70under the $15 to $100 sweet spot
- Price range
- £1.02–£12.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £34K–£46K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Laundry. It carries 3,182 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Laundry
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,182per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Clothes Whitener products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dr. Beckmann Glowhite | maintains brighter white laundry | 5 In-Wash Sachets
- Price
- £1.02
- Rating
- 4.5/5
- Reviews
- 7,002
- Age
- 5y ago

Vanish Oxi Action Laundry Whitener and Stain Remover Powder 1kg For Whites
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 7,950
- Age
- 14y ago

Vanish Gold Crystal White Stain Remover Powder 1.5kg Oxi Action for Quick Wash Restores Whites & Removes Tough Stains Without Pre-treating
- Price
- £7.78
- Rating
- 4.7/5
- Reviews
- 2,927
- Age
- 7y ago

Vanish Gold Oxi Action Stain Remover and Whitening Booster Powder For Whites Removes Tough Stains Even at 20C Restores Whiteness of Greyed Fabrics Add a Scoop in Every Wash for Best Results 470g
- Price
- £3.09
- Rating
- 4.6/5
- Reviews
- 1,096
- Age
- 10y ago

Vanish Crystal White Stain Remover Powder 1.41kg Oxi Action for Quick Wash Restores Whites & Removes Tough Stains Without Pre-treating
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 5,086
- Age
- 11y ago
Trending
90-day click momentum
by Amazon Oxy Power Stain Remover Powder for Colours 1kg
- Price
- £2.72
- Rating
- 4.6/5
- Reviews
- 1,656
- Age
- 1y ago

Dylon Ultra Whitener Whitens and Revives White Laundry Removes Stains for all Fabrics - Pack of 5 Sachets
- Price
- £2.38
- Rating
- 4.1/5
- Reviews
- 451
- Age
- 1y ago

Dr. Beckmann Glowhite Whitening Booster | In-wash stain remover & laundry whitener | Removes 100+ stains | 400g
- Price
- £3.22
- Rating
- 4.5/5
- Reviews
- 804
- Age
- 3y ago

Vanish Crystal White Stain Remover Powder 1.41kg Oxi Action for Quick Wash Restores Whites & Removes Tough Stains Without Pre-treating
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 5,086
- Age
- 11y ago

Vanish Oxi Action Laundry Whitener and Stain Remover Powder 1kg For Whites
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 7,950
- Age
- 14y ago
Newest
by launch date
Dylon Ultra Whitener Whitens and Revives White Laundry Removes Stains for all Fabrics - Pack of 5 Sachets
- Price
- £2.38
- Rating
- 4.1/5
- Reviews
- 451
- Age
- 1y ago

by Amazon Oxy Power Stain Remover Powder for Colours 1kg
- Price
- £2.72
- Rating
- 4.6/5
- Reviews
- 1,656
- Age
- 1y ago

Dr. Beckmann Glowhite Ultra|Maintains brighter white laundry |Treats Greying | 4 x 40 g x 6
- Price
- £8.03
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 3y ago

Dr. Beckmann Glowhite Whitening Booster | In-wash stain remover & laundry whitener | Removes 100+ stains | 400g
- Price
- £3.22
- Rating
- 4.5/5
- Reviews
- 804
- Age
- 3y ago

Dr. Beckmann Glowhite | maintains brighter white laundry | 5 In-Wash Sachets
- Price
- £1.02
- Rating
- 4.5/5
- Reviews
- 7,002
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
100
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Vanish52%
- Dr. Beckmann39%
- Dylon5%
- by Amazon4%
- Open — no brand owns it (0%)
Demand
Clothes Whitener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Sep · busiest ÷ quietest = 7.1×
Search terms
Top Clothes Whitener search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vanish white43K/yr
- clothes whitener25K/yr
- whitener for white clothes25K/yr
- vanish oxi action white25K/yr
- dr beckmann glowhite25K/yr
- white stain remover16K/yr
- whitening powder laundry15K/yr
- laundry whitener15K/yr
- clothes whitener for washing machine14K/yr
- white washing powder12K/yr
Reviews and returns
What reviews say buyers love and hate about Clothes Whitener
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it came out stained blue
It get the stains out
Ive had a couple of stubborn stains
saw no changes
Didn't work
Did nothing
It is not colour safe
a dirty grey
Whiter than white
Not cheaper,
Waste of money
not worth the money
didnt see any difference in clothes it was same as washing without it
Not as good as expected
Cheaper than other brands
Love
Worth buying
Amazing value
Cost effective
Just as good as main brands
Just as good as the big name brands
Excellent product
Brighter whiter whites
It gives white colour brighter
keeps whites bright
As described
It does the job
Good stuff works as it says
Ease of use
which is handy
The powder is easy to use
Return
0.1% Return rate 11% Fixable by listing
it came out stained blue
It get the stains out
Ive had a couple of stubborn stains
saw no changes
Didn't work
Did nothing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clothes Whitener questions
Answered from the same tracked data.









