Clothes Freshener Spray
FailThe top 5 brands take 100% of clicks, so Clothes Freshener Spray is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £691K/yr838K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 78%top-5 click share · 5 brands · 102 sellers
Flapen Score
Clothes Freshener Spray against its category
The dotted line is the Grocery average. Past it, Clothes Freshener Spray is stronger. Inside it, weaker.
Market
The Clothes Freshener Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clothes Freshener Spray 838K times last year and spent an estimated £691K. All 5 brands take every click. Demand peaks in Jun. Flapen scores it 45 out of 100, a Fail.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 838K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £691K a year.
- Searches, last 12 months
- 838K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £691Ka year
- Peak month
- June2.5× the quietest month
- Top search term
- febreze fabric spray262K searches a year
02 · Price
A sale here is worth £8.21.
Listings sell for £8.21 on average, from £1.13 to £22.03. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £8.21 that is £66K to £82K a year per listing.
- Average price
- £8.21under the $15 to $100 sweet spot
- Price range
- £1.13–£22.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £66K–£82K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #39 within Air Fresheners. It carries 1,186 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 0.6%
- Average rank
- #39in Air Fresheners
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,186per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 10 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Clothes Freshener Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 9mo ago
Astonish Fabric Refresher Spray for Freshening Clothes Curtains Carpets and Fabrics Cotton Fresh Scent 750ml Blue
- Price
- £1.13
- Rating
- 4.5/5
- Reviews
- 2,375
- Age
- 1y ago
Fabulosa Multi Purpose Room and Fabric Freshener Antibacterial Disinfectant and Sanitising Cleaning Spray 350ml 6 Pack Winter Angel
- Price
- £6.59
- Rating
- 4.1/5
- Reviews
- 377
- Age
- 2y ago
Febreze Antibacterial Fabric Refresher Spray FRESH LINEN 375ml (Pack of 2) Kills 99.9% of Bacteria Odour Eliminator for Sofas Curtains & Upholstery OdourClear Technology
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 6mo ago
Febreze Unstoppables Fabric Spray Fresh 500ml | Odour Eliminator & Long Lasting Freshness for Clothes Upholstery Bedding Carpets Curtains & Soft Furnishings | Fresh Scent Fabric Refresher
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 12mo ago
Trending
90-day click momentum
Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 5mo ago
Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 9mo ago
Febreze Fabric Refresher Spray Spring Awakening 385ml
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 12mo ago
Febreze Antibacterial Fabric Freshener Spray Fresh Linen 12 x 385ML Kills 99.9 percent Of Bacteria Fights Tough Odours And Freshens
- Price
- £22.03
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 11mo ago
Febreze Fabric Freshener Spray Blossom and Breeze 385ML Fights Tough Odours Trapped In Fabrics and Leaves A Fresh Scent
- Price
- £3.20
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 11mo ago
Newest
by launch dateFabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 5mo ago
Febreze Antibacterial Fabric Refresher Spray FRESH LINEN 375ml (Pack of 2) Kills 99.9% of Bacteria Odour Eliminator for Sofas Curtains & Upholstery OdourClear Technology
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 6mo ago
Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 9mo ago
Febreze Antibacterial Fabric Freshener Spray Fresh Linen 385ML
- Price
- £3.21
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 11mo ago
Febreze Fabric Freshener Spray Blossom and Breeze 385ML Fights Tough Odours Trapped In Fabrics and Leaves A Fresh Scent
- Price
- £3.20
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Febreze53%
- Astonish34%
- Fabulosa7%
- Epished4%
- Airwick2%
- Open — no brand owns it (0%)
Demand
Clothes Freshener Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.5×
Search terms
Top Clothes Freshener Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- febreze fabric spray262K/yr
- fabric freshener spray163K/yr
- fabric spray83K/yr
- febreze fabric freshener spray58K/yr
- febreze spray42K/yr
- fabric freshener31K/yr
- fabric refresher spray26K/yr
- febreze air freshener spray19K/yr
- pet friendly air freshener29K/yr
- clothes freshener spray22K/yr
Reviews and returns
What reviews say buyers love and hate about Clothes Freshener Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible smell
Chemical smell
very weak smelling
Waste of money
Not worth the money
expensive
Its cheap and cheerful but Id rather pay more for the quality version
not as good as the better brands
Not sure if as good as the other major brands
Item great delivery poor leaked
was delivered in a soaking wet box where a whole bottle had leaked all over other items
First time package had to be returned due to leakage
doesnt last long
However lasted a month
it doesnt last as long or feel as effective as I expected once the initial smell fades
Love
smells fresh
Natural smelling
Beautiful smell
Good value
Good value for money
Decent Price
Other than that the product is lovely
Great product, great seller
Excellent product
COTTON FRESH
Good fresh scent
keeps them fresh
Very effective spray
The best room sprays even the best plug ins
Great Spray
Return
0.1% Return rate 13% Fixable by listing
Horrible smell
Chemical smell
very weak smelling
Item great delivery poor leaked
was delivered in a soaking wet box where a whole bottle had leaked all over other items
First time package had to be returned due to leakage
can make everything a bit damp
Makes everything wet
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clothes Freshener Spray questions
Answered from the same tracked data.