Clothes Freshener Spray
brand-locked demand (top 5 brands take 100% of clicks) — Clothes Freshener Spray doesn't clear our bar today.
Flapen Score
Is Clothes Freshener Spray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Clothes Freshener Spray is a £691K/yr Amazon United Kingdom market (838K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 45/100.
Clothes Freshener Spray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.4% over the last 90 days and 10.1% of searches end in a purchase.
£691K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Clothes Freshener Spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 9mo ago
Astonish Fabric Refresher Spray for Freshening Clothes Curtains Carpets and Fabrics Cotton Fresh Scent 750ml Blue
- Price
- £1.13
- Rating
- 4.5/5
- Reviews
- 2,375
- Age
- 1y ago
Fabulosa Multi Purpose Room and Fabric Freshener Antibacterial Disinfectant and Sanitising Cleaning Spray 350ml 6 Pack Winter Angel
- Price
- £6.59
- Rating
- 4.1/5
- Reviews
- 377
- Age
- 2y ago
Febreze Antibacterial Fabric Refresher Spray FRESH LINEN 375ml (Pack of 2) Kills 99.9% of Bacteria Odour Eliminator for Sofas Curtains & Upholstery OdourClear Technology
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 6mo ago
Febreze Unstoppables Fabric Spray Fresh 500ml | Odour Eliminator & Long Lasting Freshness for Clothes Upholstery Bedding Carpets Curtains & Soft Furnishings | Fresh Scent Fabric Refresher
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 12mo ago
Trending
90-day click momentum
Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 5mo ago
Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 9mo ago
Febreze Fabric Refresher Spray Spring Awakening 385ml
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 12mo ago
Febreze Antibacterial Fabric Freshener Spray Fresh Linen 12 x 385ML Kills 99.9 percent Of Bacteria Fights Tough Odours And Freshens
- Price
- £22.03
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 11mo ago
Febreze Fabric Freshener Spray Blossom and Breeze 385ML Fights Tough Odours Trapped In Fabrics and Leaves A Fresh Scent
- Price
- £3.20
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 11mo ago
Newest
by launch dateFabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 5mo ago
Febreze Antibacterial Fabric Refresher Spray FRESH LINEN 375ml (Pack of 2) Kills 99.9% of Bacteria Odour Eliminator for Sofas Curtains & Upholstery OdourClear Technology
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 6mo ago
Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 9mo ago
Febreze Antibacterial Fabric Freshener Spray Fresh Linen 385ML
- Price
- £3.21
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 11mo ago
Febreze Fabric Freshener Spray Blossom and Breeze 385ML Fights Tough Odours Trapped In Fabrics and Leaves A Fresh Scent
- Price
- £3.20
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Febreze53%
- Astonish34%
- Fabulosa7%
- Epished4%
- Airwick2%
- Open — no brand owns it (0%)
Clothes Freshener Spray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 2.5×
Top Clothes Freshener Spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- febreze fabric spray262K/yr
- fabric freshener spray163K/yr
- fabric spray83K/yr
- febreze fabric freshener spray58K/yr
- febreze spray42K/yr
- fabric freshener31K/yr
- fabric refresher spray26K/yr
- febreze air freshener spray19K/yr
- pet friendly air freshener29K/yr
- clothes freshener spray22K/yr
What reviews say buyers love and hate about Clothes Freshener Spray
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“smells fresh”
“Good value”
“Other than that the product is lovely”
“COTTON FRESH”
“Very effective spray”
What buyers complain about
71% of reviews“Horrible smell”
“Waste of money”
“Its cheap and cheerful but Id rather pay more for the quality version”
“Item great delivery poor leaked”
“doesnt last long”
Clothes Freshener Spray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Clothes Freshener Spray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
