Is clothes freshener spray profitable to sell on Amazon United Kingdom?

The niche generates £691K/yr across 16 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (45/100).

How competitive is the clothes freshener spray niche?

5 brands and 102 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clothes freshener spray?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.1%.

When does demand for clothes freshener spray peak?

Demand peaks in Jun; the busiest month runs 2.5× the quietest.

What does it cost to enter the clothes freshener spray niche?

Listings span £1.13–£22.03; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 1,186 reviews — the moat a new listing must climb.

clothes freshener spray

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Market size

Good£691K

£691K/yr · 838K searches

Review moat

Good1,186.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.13–£22.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.21

avg listing price — sweet spot $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, clothes freshener spray is a £691K/yr Amazon United Kingdom market (838K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

clothes freshener spray market data

Units sold / yr: 100K–125K; avg 8,000–10,000/product
Revenue / yr: £821K–£1.0M; units × avg price
Conversion rate: 10.1%
Avg BSR: #39
Page quality: 0%
Prime: 94%
Sponsored: 56%
Out of stock: 0.6%
Avg brand age: 46 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Febreze53%
Astonish34%
Fabulosa7%
Epished4%
Airwick2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.5×

Open Trend

Top clothes freshener spray search terms

febreze fabric spray262K/yr -13.4%13.3% conv.
fabric freshener spray163K/yr -6.3%8.5% conv.
fabric spray83K/yr +54.0%4.4% conv.
febreze fabric freshener spray58K/yr -14.6%11.2% conv.
febreze spray42K/yr -6.2%4.6% conv.
fabric freshener31K/yr -8.8%5.6% conv.
fabric refresher spray26K/yr -4.2%6.9% conv.
febreze air freshener spray19K/yr +42.1%0.9% conv.
pet friendly air freshener29K/yr -17.5%2.0% conv.
clothes freshener spray22K/yr -15.7%4.0% conv.

All search terms

Top clothes freshener spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent

Febreze£2.374.6★334 rev

Astonish Fabric Refresher Spray for Freshening Clothes Curtains Carpets and Fabrics Cotton Fresh Scent 750ml Blue

Astonish£1.134.5★2,375 rev

Fabulosa Multi Purpose Room and Fabric Freshener Antibacterial Disinfectant and Sanitising Cleaning Spray 350ml 6 Pack Winter Angel

Fabulosa£6.594.1★377 rev

Febreze Antibacterial Fabric Refresher Spray FRESH LINEN 375ml (Pack of 2) Kills 99.9% of Bacteria Odour Eliminator for Sofas Curtains & Upholstery OdourClear Technology

Febreze£7.854.6★69 rev

Febreze Unstoppables Fabric Spray Fresh 500ml | Odour Eliminator & Long Lasting Freshness for Clothes Upholstery Bedding Carpets Curtains & Soft Furnishings | Fresh Scent Fabric Refresher

Epished£9.904.5★40 rev

Newest

by launch date

Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel

Fabulosa£8.09230 rev

5mo ago

Febreze Antibacterial Fabric Refresher Spray FRESH LINEN 375ml (Pack of 2) Kills 99.9% of Bacteria Odour Eliminator for Sofas Curtains & Upholstery OdourClear Technology

Febreze£7.8569 rev

6mo ago

Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent

Febreze£2.37334 rev

9mo ago

Febreze Antibacterial Fabric Freshener Spray Fresh Linen 385ML

Febreze£3.2154 rev

11mo ago

Febreze Fabric Freshener Spray Blossom and Breeze 385ML Fights Tough Odours Trapped In Fabrics and Leaves A Fresh Scent

Febreze£3.208 rev

11mo ago

What buyers say about clothes freshener spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell54%

“smells fresh”

Value For Money11%

“Good value”

Quality-Overall8%

“Other than that the product is lovely”

Freshness6%

“COTTON FRESH”

Spray/Flow3%

“Very effective spray”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use3%

“Easy to use”

Durability1%

“seems to be lasting well”

Efficiency1%

“Does the job”

Leak-Proof1%

“no leakage”

What buyers complain about

Smell39%

“Horrible smell”

Value For Money11%

“Waste of money”

Quality-Overall6%

“Its cheap and cheerful but Id rather pay more for the quality version”

Leak-Proof4%

“Item great delivery poor leaked”

Durability3%

“doesnt last long”

Moist/Dry2%

“can make everything a bit damp”

Washability2%

“Handy for material that is not practical to wash”

Stuck/Fused Together2%

“Shake during use”

Ease Of Cleaning1%

“Its obviously not a replacement for properly washing something thats dirty”

Size-Overall1%

“The bottle is quite big”

Top return reasons

Smell39%

Leak-Proof28%

Advertised Vs Actual Product12%

Functionality-Overall4%

Moist/Dry3%

Value For Money3%

Durability2%

Dosage1%

Sensitivity-Overall1%

Fabric Quality1%

Common questions

Is clothes freshener spray profitable to sell on Amazon United Kingdom?: The niche generates £691K/yr across 16 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (45/100).
How competitive is the clothes freshener spray niche?: 5 brands and 102 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clothes freshener spray?: Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.1%.
When does demand for clothes freshener spray peak?: Demand peaks in Jun; the busiest month runs 2.5× the quietest.
What does it cost to enter the clothes freshener spray niche?: Listings span £1.13–£22.03; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 1,186 reviews — the moat a new listing must climb.