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Clothes Brush

Fail

Prices span $1.95–$12.88, mostly outside the sweet spot, so Clothes Brush is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£109K/yr132K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
66%top-5 click share · 18 brands · 90 sellers

Flapen Score

Clothes Brush against its category

The dotted line is the Grocery average. Past it, Clothes Brush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clothes Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clothes Brush 132K times last year and spent an estimated £109K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
12.5%
Market size, estimated
£109Ka year
Peak month
January2.5× the quietest month
Top search term
clothes brush101K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £1.95 to £12.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.66 that is £5K to £7K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£1.95–£12.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #88 within Cleaning Tools. It carries 1,707 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#88in Cleaning Tools
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,707per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Clothes Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

90

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

29%

  • Elliott28%
  • KORBOND15%
  • BFWood10%
  • Minky7%
  • Cathcart Elliot5%
  • Syylqyr5%

Demand

Clothes Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Clothes Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clothes brush101K/yr
  • clothes brushes for men7K/yr
  • velvet brush for sofa5K/yr
  • velvet brush4K/yr
  • clothes brushes4K/yr
  • velvet sofa brush3K/yr
  • clothes brushes for women4K/yr
  • coat brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Clothes Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall21%−0.16

Doesn't do the job

Doesn't really work

Doesnt work very well

Durability17%−0.13

Broke within 1 month

Broken

the lint brush fell apart after one use

Quality-Overall14%+0.38

Absolute rubbish

Not the best

Poor quality

Strength8%−0.04

I expect it will break quickly as very flimsy

flimsy and fell apart after one use

Ease Of Cleaning6%−0.01

Fiddly to clean

so is fiddly to clean

Love

Value For Money25%+1.88

Great for the price

Fantastic value for money

Good value for money

Quality-Overall21%+0.38

Excellent Product

Its well made

Lovely quality brush

Advertised Vs Actual Product13%+0.78

As advertised

Better than expected

As described

Ease Of Use12%+0.96

Easy to use

so are easy to hold

Removing it from the brush is also easy

Ease Of Cleaning7%−0.01

clean between use

Easy to clean and use

Strong brush easy cleaning

Return

0.3% Return rate 13% Fixable by listing

Functionality-Overall46%▅▂▅▄▃█

Doesn't do the job

Doesn't really work

Doesnt work very well

Defective Material/Parts13%▃█▆▆▅▁
Size-Overall7%▇▁▅▄█▁

Not fit for our purpose

Quality-Overall6%▁▇▅▄█▁

Absolute rubbish

Not the best

Poor quality

Cleaning Modes6%▁█▃▃▁▁

FAQ

Common Clothes Brush questions

Answered from the same tracked data.