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Clipper Lighter

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -11.3% this quarter, so Clipper Lighter is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£194K/yr510K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
52%top-5 click share · 14 brands · 38 sellers

Flapen Score

Clipper Lighter against its category

The dotted line is the Grocery average. Past it, Clipper Lighter is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clipper Lighter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clipper Lighter 510K times last year and spent an estimated £194K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
510K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
3.5%
Market size, estimated
£194Ka year
Peak month
December2.1× the quietest month
Top search term
clipper lighter350K searches a year

02 · Price

A sale here is worth £10.86.

Listings sell for £10.86 on average, from £4.72 to £30.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.86 that is £5K to £8K a year per listing.

Average price
£10.86under the $15 to $100 sweet spot
Price range
£4.72–£30.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #131 within Firelighters & Matches. It carries 192 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
20%
Out of stock, average day
4.8%
Average rank
#131in Firelighters & Matches
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
25

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Clipper Lighter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

38

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 94%

Open market

23%

  • Aspect24%
  • Meown15%
  • Clipper11%
  • Wise Skies9%
  • Defence8%
  • BMLIMITED8%

Demand

Clipper Lighter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Clipper Lighter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clipper lighter350K/yr
  • clipper lighters49K/yr
  • clipper lighters multipack34K/yr
  • lighter clipper20K/yr
  • lighters clipper12K/yr
  • clippers lighters16K/yr
  • lighters multipack clipper5K/yr
  • clipper lighter set11K/yr
  • mini clipper lighter7K/yr
  • lighter refillable clipper5K/yr

Reviews and returns

What reviews say buyers love and hate about Clipper Lighter

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
27%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Clipper Lighter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data