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56

cling film dispenser and cutter

Worth a look

Shows beatable incumbent ratings (4.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 22Conversion 75Competition 43Returns 63Price range 66Avg price 68Brand share 43Review moat 66Quality gap 79

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.12

avg listing price — sweet spot $15–$100

Review moat

Good873.13

avg incumbent reviews — the moat a new listing must climb

Price range

Good£7.54–£29.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£606K

£606K/yr · 614K searches

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cling film dispenser and cutter is a £606K/yr Amazon United Kingdom market (614K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cling film dispenser and cutter market data

Units sold / yr
30K–40K
avg 1,500–2,000/product
Revenue / yr
£424K–£565K
units × avg price
Conversion rate
7.0%
Avg BSR
#671
Page quality
0%
Prime
92%
Sponsored
92%
Out of stock
0.0%
Avg brand age
37 months
Avg seller age
171 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

47

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

17%

  • Bacofoil47%
  • Douzi12%
  • WRAPOK9%
  • lakeland6%
  • UptVin4%
  • WARE4%
  • Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Top cling film dispenser and cutter search terms

  • cling film dispenser and cutter250K/yr
  • bacofoil cling film dispenser120K/yr
  • cling film dispenser86K/yr
  • clingfilm dispenser with cutter uk33K/yr
  • bacofoil dispenser25K/yr
  • cling film cutter20K/yr
  • bacofoil cling film10K/yr
  • cling film dispensers11K/yr
  • baco cling film dispenser8K/yr
  • clingfilm dispenser6K/yr
All search terms

Top cling film dispenser and cutter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£30K10%£61K15%£91K20%£121K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cling film dispenser and cutter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent Quality”

Ease Of Use18%

“Ease of use”

Value For Money18%

“GREAT PRICE”

Dispensing Mechanism10%

“Dispenser”

Advertised Vs Actual Product7%

“As described”

Durability4%

“Fantastic durable and multi use oven and microwave proof”

Size-Overall4%

“Good size”

Strength3%

“Seems very sturdy”

Cutting/Trimming1%

“cuts ok”

Adhesion/Stickiness1%

“Strong cling film and dispenser, I use it to wrap food etc”

What buyers complain about

Size-Overall19%

“Very large”

Dispensing Mechanism15%

“Flimsy dispenser”

Quality-Overall8%

“Not well made”

Value For Money4%

“I don't think it is value for money”

Advertised Vs Actual Product4%

“Not as advertised”

Strength4%

“Not robust enough”

Durability4%

“This has broken after only being used about a dozen times”

Defective Material/Parts4%

“The end sections that allow the cling film to rotate are broken”

Adhesion/Stickiness3%

“Cling film”

Instructions/User Manual/Troubleshooting3%

“Plus, the instructions for use are just some woeful and not helpful diagrams on the side of the box”

Top return reasons

Size-Overall31%
Defective Material/Parts27%
Dispensing Mechanism20%
Functionality-Overall4%
Ease Of Use2%
Compatibility-Overall2%
Quality-Overall2%
Mechanism Issues1%
Durability1%
Strength1%

Common questions

Is cling film dispenser and cutter profitable to sell on Amazon United Kingdom?
The niche generates £606K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (56/100).
How competitive is the cling film dispenser and cutter niche?
14 brands and 47 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in cling film dispenser and cutter?
Top complaints mined from reviews: Size-Overall, Dispensing Mechanism, Quality-Overall. The return rate is 2.5%.
When does demand for cling film dispenser and cutter peak?
Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the cling film dispenser and cutter niche?
Listings span £7.54–£29.71; the average listing price is £14.12 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.