cling film
Skip itPrices mostly outside the sweet spot ($1.62–$13.74) — this niche doesn't clear our bar today.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Good£482K£482K/yr · 398K searches
Review moat
Good1,374.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£6.51avg listing price — sweet spot $15–$100
Price range
Bad£1.62–£13.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cling film is a £482K/yr Amazon United Kingdom market (398K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cling film market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £391K–£521K
- units × avg price
- Conversion rate
- 18.6%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 6.2%
- Avg brand age
- 55 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
124
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
17%
- by Amazon40%
- Morrisons11%
- Caterwrap11%
- KIRKLAND9%
- Bacofoil7%
- Iceland4%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cling film search terms
- cling film345K/yr
- clingfilm23K/yr
- kirkland cling film8K/yr
- clingfilm roll5K/yr
- clean film3K/yr
- perforated cling film4K/yr
- kitchen cling film3K/yr
- 30cm cling film3K/yr
- kirkland cling film 400m2K/yr
- cling2K/yr
Top cling film products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Cling Film 75m x 29cm
by Amazon£3.084.2★924 rev
Caterwrap Cling Film 300 mm x 300 m Cutter Box - Packaging May Vary
Caterwrap£6.834.4★1,742 rev
Kirkland Signature Cling Film All Purpose 345mm x 400 Metres
KIRKLAND£10.574.7★2,781 rev
Morrisons Cling Film 40m
Morrisons£2.004.8★7 rev
Bacofoil PVC-Free Cling Film with Easy-Cut system 325mm x 30m
Bacofoil£3.234.6★317 rev
Newest
by launch dateMorrisons Cling Film 40m
Morrisons£2.007 rev
Home All Purpose Cling Film
Iceland£1.6240 rev
by Amazon Cling Film 75m x 29cm
by Amazon£3.08924 rev
BLISSMART Cling Film Refill & Dispenser 3pk (30cm clingfilm x 50m Each) Catering Cling Film Cutter Microwave-Safe Clingfilm Refill Kitchen Cling Wrap for Packing Food 150m Stretch Wrap Roll for Food
BLISSMART£6.91109 rev
3 x EasyCut Cling Film Refill Rolls for Perfect Food Wrapping Freezing and Microwaving 35cm x 60m
Homey Mart£10.31977 rev
Trending
90-day click momentumMorrisons Cling Film 40m
Morrisons£2.004.8★
Morrisons PVC Free Cling Film 75m
Morrisons£2.904.5★
BLISSMART Cling Film Refill & Dispenser 3pk (30cm clingfilm x 50m Each) Catering Cling Film Cutter Microwave-Safe Clingfilm Refill Kitchen Cling Wrap for Packing Food 150m Stretch Wrap Roll for Food
BLISSMART£6.914.4★
TPZ | Multi-Use Strong Cling Film | Tear Resistant & Waterproof Pallet Wrap 400mm x 250m (Clear 1 Roll)
TPZ The Packaging Zone£5.754.5★
by Amazon Cling Film 75m x 29cm
by Amazon£3.084.2★
What buyers say about cling film
What buyers praise and complain about, mined from review topics.What buyers love
“seems very functional and well made”
“Great value”
“Ease of use”
“Just what I wanted”
“is very durable”
“Nice size”
“Dispenser”
“Very strong”
“thick enough to use for storage in fridge”
“It clings properly”
What buyers complain about
“Really poor quality and thin”
“Dispenser not really very functionable o”
“is not the size you would normally find”
“although it is thin”
“sticks to everything”
“The end sections that allow the cling film to rotate are broken”
“Pain to open to start with”
“the plastic is very brittle”
“rips very easily”
“An absolute waste of money”
Top return reasons
Common questions
- Is cling film profitable to sell on Amazon United Kingdom?
- The niche generates £482K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the cling film niche?
- 12 brands and 124 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in cling film?
- Top complaints mined from reviews: Quality-Overall, Dispensing Mechanism, Size-Overall. The return rate is 0.8%.
- When does demand for cling film peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cling film niche?
- Listings span £1.62–£13.74; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 1,374 reviews — the moat a new listing must climb.