How competitive is the Cling Film niche on Amazon United Kingdom?

12 brands and 124 sellers compete in Cling Film on Amazon United Kingdom. The top 5 Cling Film products take 73% of clicks and its top 5 brands hold 79% of demand.

What do buyers complain about in Cling Film?

Cling Film buyers on Amazon United Kingdom complain most about Quality-Overall, Dispensing Mechanism, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Cling Film niche?

Cling Film sells for £6.51 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.62–£13.74. The average incumbent carries 1,374 reviews — the moat a new listing must climb.

Cling Film

prices mostly outside the sweet spot ($1.62–$13.74) — Cling Film doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cling Film profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cling Film is a £482K/yr Amazon United Kingdom market (398K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 48/100.

Cling Film: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.2% over the last 90 days and 18.6% of searches end in a purchase.

£482K

revenue / yr

Units sold / yr80K

Search volume / yr+0.2%398K

Conversion rate18.6%

Avg price£6.51

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers12 · 124

Top-5 product click share73%

Open market21%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Top Cling Film products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Cling Film 75m x 29cm

Price: £3.08
Rating: 4.2/5
Reviews: 924
Age: 1y ago

Caterwrap Cling Film 300 mm x 300 m Cutter Box - Packaging May Vary

Price: £6.83
Rating: 4.4/5
Reviews: 1,742
Age: 19y ago

Kirkland Signature Cling Film All Purpose 345mm x 400 Metres

Price: £10.57
Rating: 4.7/5
Reviews: 2,781
Age: 14y ago

Morrisons Cling Film 40m

Price: £2.00
Rating: 4.8/5
Reviews: 7
Age: 3mo ago

Bacofoil PVC-Free Cling Film with Easy-Cut system 325mm x 30m

Price: £3.23
Rating: 4.6/5
Reviews: 317
Age: 5y ago

Newest

by launch date

Morrisons Cling Film 40m

Price: £2.00
Rating: 4.8/5
Reviews: 7
Age: 3mo ago

Home All Purpose Cling Film

Price: £1.62
Rating: 4.4/5
Reviews: 40
Age: 1y ago

by Amazon Cling Film 75m x 29cm

Price: £3.08
Rating: 4.2/5
Reviews: 924
Age: 1y ago

BLISSMART Cling Film Refill & Dispenser 3pk (30cm clingfilm x 50m Each) Catering Cling Film Cutter Microwave-Safe Clingfilm Refill Kitchen Cling Wrap for Packing Food 150m Stretch Wrap Roll for Food

Price: £6.91
Rating: 4.4/5
Reviews: 109
Age: 1y ago

3 x EasyCut Cling Film Refill Rolls for Perfect Food Wrapping Freezing and Microwaving 35cm x 60m

Price: £10.31
Rating: 4.7/5
Reviews: 977
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

124

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

17%

by Amazon40%
Morrisons11%
Caterwrap11%
KIRKLAND9%
Bacofoil7%
Iceland4%
Open — no brand owns it (6 brands, 17%)

Cling Film demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume398KCVR18.6%Products14Brands12Top 5 Brands79%OOS Rate6.2%Rating4.5★Reviews1,374Avg BSR#14

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Cling Film search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cling film345K/yr -0.0%16.2% conv.
clingfilm23K/yr -0.5%14.3% conv.
kirkland cling film8K/yr +2.7%19.1% conv.
clingfilm roll5K/yr +7.6%14.6% conv.
clean film3K/yr +47.0%8.2% conv.
perforated cling film4K/yr -13.7%0.4% conv.
kitchen cling film3K/yr +0.5%10.9% conv.
30cm cling film3K/yr -3.2%11.8% conv.
kirkland cling film 400m2K/yr +9.5%24.1% conv.
cling2K/yr -20.2%11.7% conv.

What reviews say buyers love and hate about Cling Film

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Quality-Overall23%

“seems very functional and well made”

Value For Money23%

“Great value”

Ease Of Use14%

“Ease of use”

Advertised Vs Actual Product9%

“Just what I wanted”

Durability6%

“is very durable”

What buyers complain about

74% of reviews

Quality-Overall13%

“Really poor quality and thin”

Dispensing Mechanism12%

“Dispenser not really very functionable o”

Size-Overall11%

“is not the size you would normally find”

Thickness9%

“although it is thin”

Adhesion/Stickiness7%

“sticks to everything”

Cling Film return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

33%

2Dispensing Mechanism

24%

3Size-Overall

21%

4Functionality-Overall

5Mechanism Issues

Common Cling Film questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cling Film 48/100 on Amazon United Kingdom — Skip it. The niche generates £482K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +0.2% over the last 90 days.