Cling Film
FailPrices span $1.62–$13.74, mostly outside the sweet spot, so Cling Film is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £482K/yr398K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 73%top-5 click share · 12 brands · 124 sellers
Flapen Score
Cling Film against its category
The dotted line is the Grocery average. Past it, Cling Film is stronger. Inside it, weaker.
Market
The Cling Film market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cling Film 398K times last year and spent an estimated £482K. The top 5 brands take 79% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
18.6% of searches ended in a purchase last week.
Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £482K a year.
- Searches, last 12 months
- 398K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 18.6%
- Market size, estimated
- £482Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- cling film345K searches a year
02 · Price
A sale here is worth £6.51.
Listings sell for £6.51 on average, from £1.62 to £13.74. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £6.51 that is £20K to £26K a year per listing.
- Average price
- £6.51under the $15 to $100 sweet spot
- Price range
- £1.62–£13.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £20K–£26K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #14 within Papers, Wraps & Bags. It carries 1,374 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 93%
- Out of stock, average day
- 6.2%
- Average rank
- #14in Papers, Wraps & Bags
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,374per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Cling Film products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Cling Film 75m x 29cm
- Price
- £3.08
- Rating
- 4.2/5
- Reviews
- 924
- Age
- 1y ago

Caterwrap Cling Film 300 mm x 300 m Cutter Box - Packaging May Vary
- Price
- £6.83
- Rating
- 4.4/5
- Reviews
- 1,742
- Age
- 19y ago

Kirkland Signature Cling Film All Purpose 345mm x 400 Metres
- Price
- £10.57
- Rating
- 4.7/5
- Reviews
- 2,781
- Age
- 14y ago

Morrisons Cling Film 40m
- Price
- £2.00
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3mo ago

Bacofoil PVC-Free Cling Film with Easy-Cut system 325mm x 30m
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 5y ago
Trending
90-day click momentum
Morrisons Cling Film 40m
- Price
- £2.00
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3mo ago

Morrisons PVC Free Cling Film 75m
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 10y ago

BLISSMART Cling Film Refill & Dispenser 3pk (30cm clingfilm x 50m Each) Catering Cling Film Cutter Microwave-Safe Clingfilm Refill Kitchen Cling Wrap for Packing Food 150m Stretch Wrap Roll for Food
- Price
- £6.91
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 1y ago

TPZ | Multi-Use Strong Cling Film | Tear Resistant & Waterproof Pallet Wrap 400mm x 250m (Clear 1 Roll)
- Price
- £5.75
- Rating
- 4.5/5
- Reviews
- 5,751
- Age
- 6y ago

by Amazon Cling Film 75m x 29cm
- Price
- £3.08
- Rating
- 4.2/5
- Reviews
- 924
- Age
- 1y ago
Newest
by launch date
Morrisons Cling Film 40m
- Price
- £2.00
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3mo ago

Home All Purpose Cling Film
- Price
- £1.62
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

by Amazon Cling Film 75m x 29cm
- Price
- £3.08
- Rating
- 4.2/5
- Reviews
- 924
- Age
- 1y ago

BLISSMART Cling Film Refill & Dispenser 3pk (30cm clingfilm x 50m Each) Catering Cling Film Cutter Microwave-Safe Clingfilm Refill Kitchen Cling Wrap for Packing Food 150m Stretch Wrap Roll for Food
- Price
- £6.91
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 1y ago

3 x EasyCut Cling Film Refill Rolls for Perfect Food Wrapping Freezing and Microwaving 35cm x 60m
- Price
- £10.31
- Rating
- 4.7/5
- Reviews
- 977
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
124
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
17%
- by Amazon40%
- Morrisons11%
- Caterwrap11%
- KIRKLAND9%
- Bacofoil7%
- Iceland4%
- Open — no brand owns it (6 brands, 17%)
Demand
Cling Film search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cling Film search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cling film345K/yr
- clingfilm23K/yr
- kirkland cling film8K/yr
- clingfilm roll5K/yr
- clean film3K/yr
- perforated cling film4K/yr
- kitchen cling film3K/yr
- 30cm cling film3K/yr
- kirkland cling film 400m2K/yr
- cling2K/yr
Reviews and returns
What reviews say buyers love and hate about Cling Film
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really poor quality and thin
Not worth the price due to the quality
Not good quality
Dispenser not really very functionable o
the dispenser has arrived damaged
Don't Buy for a dispensing machine
is not the size you would normally find
Large long roll
Very large
although it is thin
This cling film is thin
Film is so thin it keeps breaking when you try to unroll it
sticks to everything
Doesn't really stick that well
Too sticky
Love
seems very functional and well made
Excellent Quality
No waste
Great value
Excellent value for money
GREAT PRICE
Ease of use
Easy transaction
Easy to refil
Just what I wanted
As described
True to description
is very durable
Great durability easy tile use
It was good when it lasted
Return
0.8% Return rate 23% Fixable by listing
The end sections that allow the cling film to rotate are broken
Item broken
found one end to be broken rendering it unusable
Dispenser not really very functionable o
the dispenser has arrived damaged
Don't Buy for a dispensing machine
is not the size you would normally find
Large long roll
Very large
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cling Film questions
Answered from the same tracked data.









