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Cleaning Products

Maybe

Returns run at only 0.1% of orders. But products sell for $5.54 on average, outside the sweet spot, so Cleaning Products is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£553K/yr2.4M searches / yr
90-day growth
+9.5%search demand this quarter
Competition
33%top-5 click share · 28 brands · 235 sellers

Flapen Score

Cleaning Products against its category

The dotted line is the Grocery average. Past it, Cleaning Products is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleaning Products market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cleaning Products 2.4M times last year and spent an estimated £553K. The top 5 brands take 56% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £553K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
4.2%
Market size, estimated
£553Ka year
Peak month
February1.6× the quietest month
Top search term
cleaning products1.0M searches a year

02 · Price

A sale here is worth £5.54.

Listings sell for £5.54 on average, from £0.77 to £24.93. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At £5.54 that is £8K to £11K a year per listing.

Average price
£5.54under the $15 to $100 sweet spot
Price range
£0.77–£24.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #48 within Cleaning Tools. It carries 10,186 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#48in Cleaning Tools
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,186per listing
Listings tracked
48

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cleaning Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£17K£33K£50K£66K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

235

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

33%

Top 20: 75%

Open market

38%

  • Fabulosa25%
  • Astonish14%
  • Dr. Beckmann6%
  • FabFinds6%
  • Method6%
  • Cif6%

Demand

Cleaning Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cleaning Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleaning products1.0M/yr
  • household cleaning products301K/yr
  • cleaning537K/yr
  • cleaning supplies120K/yr
  • fabulosa bundle43K/yr
  • cleaner70K/yr
  • household52K/yr
  • household supplies56K/yr
  • clean43K/yr
  • kitchen cleaning products17K/yr

Reviews and returns

What reviews say buyers love and hate about Cleaning Products

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%+0.70

Bad scent

Chemical smell

very strong smell

Quality-Overall8%+0.17

Cheap and pathetic quality

Very poor quality cloths

Awful quality

Ease Of Cleaning7%+1.19

Hard to clean

certainly does NOT clean

but disappointed when cleaning

Thickness6%−0.08

Extra thick

they are about as thick as three sheets of paper

not thick enough

Durability5%−0.05

broke on first use

Broke easily

Broke on first use

Love

Smell19%+0.70

Fresh scent

Beautiful Scent

Smells clean

Ease Of Cleaning17%+1.19

cleans like a dream

Clean easy

Easy to wash

Value For Money12%+0.71

Great deal

Decent Price

Fair price

Quality-Overall11%+0.17

Excellent Product

Decent quality for the money

Good product 👍 Very good product for the

Ease Of Use7%+0.41

Easy to hold

Ease of use

Easy to use and store

Return

0.1% Return rate 14% Fixable by listing

Leak-Proof19%███▇▆▇

leaked everywhere

Had leaked

Leaked

Functionality-Overall12%█▇▇█▅▅

Didn't work

Not effective

Will not turn on

Quality-Overall7%▆▄▅▅█▅

Cheap and pathetic quality

Very poor quality cloths

Awful quality

Size-Overall6%▅██▇▅█

Such a small box

Smaller than expected

Was not fit for purpose

Charging6%▃▂▄▂▆█

FAQ

Common Cleaning Products questions

Answered from the same tracked data.