Cleaning Products
MaybeAn estimated 0.1% of orders come back. But products sell for $5.54 on average, outside the sweet spot, so Cleaning Products is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £553K/yr2.4M searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 33%top-5 click share · 28 brands · 235 sellers
Flapen Score
Cleaning Products against its category
The dotted line is the Grocery average. Past it, Cleaning Products is stronger. Inside it, weaker.
Market
The Cleaning Products market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cleaning Products 2.4M times last year and spent an estimated £553K. The top 5 brands take 56% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £553K a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +9.5%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £553Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- cleaning products1.0M searches a year
02 · Price
A sale here is worth £5.54.
Listings sell for £5.54 on average, from £0.77 to £24.93. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At £5.54 that is £8K to £11K a year per listing.
- Average price
- £5.54under the $15 to $100 sweet spot
- Price range
- £0.77–£24.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #48 within Cleaning Tools. It carries 10,186 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 98%
- Out of stock, average day
- 2.6%
- Average rank
- #48in Cleaning Tools
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,186per listing
- Listings tracked
- 48
04 · Newcomers
7 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Cleaning Products products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 5mo ago

Fabulosa All-in-One General Household Cleaning Bundle Oud Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Softener and Liquid Scent Booster Gel 7 Pack Black Rose
- Price
- £9.57
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 7mo ago

Astonish Eucalyptus Toilet Fresh Gel Kills 99.9% of Bacteria Limescale Prevention 750ml
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 1,936
- Age
- 2y ago

9 Piece Sunday Blitz Cleaning Bundle All-in-One Home Cleaning Kit Perfect for Kitchen Bathroom Windows & General Surfaces
- Price
- £16.96
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 1y ago

Cif Wild Orchid Floor Cleaner residue-free surface cleaner for linoleum vinyl and ceramic tiles 950 ml
- Price
- £1.29
- Rating
- 4.6/5
- Reviews
- 3,789
- Age
- 6y ago
Trending
estimated 90-day click momentum
Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and concentrated Disinfectants Long Lasting Fragrance 9 Pack Juicy Pop
- Price
- £10.17
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 1y ago

Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and concentrated Disinfectants Long Lasting Room Perfume 8 Pack Classics Collection
- Price
- £9.93
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 4mo ago

Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 5mo ago

Domestos White & Sparkle Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable whitening power 750 ml
- Price
- £0.98
- Rating
- 4.8/5
- Reviews
- 3,833
- Age
- 10y ago

CUCM Cleaning Brush Hard Bristle Crevice Cleaning Brush UK 3 Pcs Bathroom Crevice Gaps Brush Groove Crevice Cleaning Tool for Narrow Corners in Home Kitchen Bathroom and Window
- Price
- £5.72
- Rating
- 4.5/5
- Reviews
- 1,399
- Age
- 1y ago
Newest
by launch date
Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and concentrated Disinfectants Long Lasting Room Perfume 8 Pack Classics Collection
- Price
- £9.93
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 4mo ago

Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 5mo ago

Fabulosa All-in-One General Household Cleaning Bundle Oud Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Softener and Liquid Scent Booster Gel 7 Pack Black Rose
- Price
- £9.57
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 7mo ago

Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and concentrated Disinfectants Long Lasting Fragrance 9 Pack Juicy Pop
- Price
- £10.17
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 1y ago

Method All Purpose Cleaner Limited edition Concentrated Surface Cleaner Deep House Pack of 1 1 x 828 ml
- Price
- £2.15
- Rating
- 4.7/5
- Reviews
- 1,242
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
235
Est. top-5 brand share
56%
Top 20: 95%
Est. top-5 click share
33%
Top 20: 75%
Open market
38%
- Fabulosa25%
- Astonish14%
- Dr. Beckmann6%
- FabFinds6%
- Method6%
- Cif6%
Demand
Cleaning Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Cleaning Products search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cleaning products1.0M/yr
- household cleaning products301K/yr
- cleaning537K/yr
- cleaning supplies120K/yr
- fabulosa bundle43K/yr
- cleaner70K/yr
- household52K/yr
- household supplies56K/yr
- clean43K/yr
- kitchen cleaning products17K/yr
Reviews and returns
What reviews say buyers love and hate about Cleaning Products
We read the reviews and the return reasons for every product selling here.
“Bad scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleaning Products questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









