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Cleaning Products

Maybe

An estimated 0.1% of orders come back. But products sell for $5.54 on average, outside the sweet spot, so Cleaning Products is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£553K/yr2.4M searches / yr
90-day growth
+9.5%search demand this quarter
Competition
33%top-5 click share · 28 brands · 235 sellers

Flapen Score

Cleaning Products against its category

The dotted line is the Grocery average. Past it, Cleaning Products is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleaning Products market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cleaning Products 2.4M times last year and spent an estimated £553K. The top 5 brands take 56% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £553K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
4.2%
Market size, estimated
£553Ka year
Peak month
February1.6× the quietest month
Top search term
cleaning products1.0M searches a year

02 · Price

A sale here is worth £5.54.

Listings sell for £5.54 on average, from £0.77 to £24.93. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At £5.54 that is £8K to £11K a year per listing.

Average price
£5.54under the $15 to $100 sweet spot
Price range
£0.77–£24.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #48 within Cleaning Tools. It carries 10,186 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#48in Cleaning Tools
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,186per listing
Listings tracked
48

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cleaning Products products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£17K£33K£50K£66K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

235

Est. top-5 brand share

56%

Top 20: 95%

Est. top-5 click share

33%

Top 20: 75%

Open market

38%

  • Fabulosa25%
  • Astonish14%
  • Dr. Beckmann6%
  • FabFinds6%
  • Method6%
  • Cif6%

Demand

Cleaning Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cleaning Products search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cleaning products1.0M/yr
  • household cleaning products301K/yr
  • cleaning537K/yr
  • cleaning supplies120K/yr
  • fabulosa bundle43K/yr
  • cleaner70K/yr
  • household52K/yr
  • household supplies56K/yr
  • clean43K/yr
  • kitchen cleaning products17K/yr

Reviews and returns

What reviews say buyers love and hate about Cleaning Products

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.1%of orders come back
“Bad scent”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cleaning Products questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data