Cleaning Products
MaybeReturns run at only 0.1% of orders. But products sell for $5.54 on average, outside the sweet spot, so Cleaning Products is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £553K/yr2.4M searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 33%top-5 click share · 28 brands · 235 sellers
Flapen Score
Cleaning Products against its category
The dotted line is the Grocery average. Past it, Cleaning Products is stronger. Inside it, weaker.
Market
The Cleaning Products market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cleaning Products 2.4M times last year and spent an estimated £553K. The top 5 brands take 56% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £553K a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +9.5%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £553Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- cleaning products1.0M searches a year
02 · Price
A sale here is worth £5.54.
Listings sell for £5.54 on average, from £0.77 to £24.93. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At £5.54 that is £8K to £11K a year per listing.
- Average price
- £5.54under the $15 to $100 sweet spot
- Price range
- £0.77–£24.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #48 within Cleaning Tools. It carries 10,186 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 98%
- Out of stock, average day
- 2.6%
- Average rank
- #48in Cleaning Tools
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,186per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 7 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Cleaning Products products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 5mo ago

Fabulosa All-in-One General Household Cleaning Bundle Oud Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Softener and Liquid Scent Booster Gel 7 Pack Black Rose
- Price
- £9.57
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 7mo ago

Astonish Eucalyptus Toilet Fresh Gel Kills 99.9% of Bacteria Limescale Prevention 750ml
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 1,936
- Age
- 2y ago

9 Piece Sunday Blitz Cleaning Bundle All-in-One Home Cleaning Kit Perfect for Kitchen Bathroom Windows & General Surfaces
- Price
- £16.96
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 1y ago

Cif Wild Orchid Floor Cleaner residue-free surface cleaner for linoleum vinyl and ceramic tiles 950 ml
- Price
- £1.29
- Rating
- 4.6/5
- Reviews
- 3,789
- Age
- 6y ago
Trending
90-day click momentum
Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and concentrated Disinfectants Long Lasting Fragrance 9 Pack Juicy Pop
- Price
- £10.17
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 1y ago

Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and concentrated Disinfectants Long Lasting Room Perfume 8 Pack Classics Collection
- Price
- £9.93
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 4mo ago

Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 5mo ago

Domestos White & Sparkle Thick Bleach disinfectant that eliminates 99.99% of bacteria and viruses* unstoppable whitening power 750 ml
- Price
- £0.98
- Rating
- 4.8/5
- Reviews
- 3,833
- Age
- 10y ago

CUCM Cleaning Brush Hard Bristle Crevice Cleaning Brush UK 3 Pcs Bathroom Crevice Gaps Brush Groove Crevice Cleaning Tool for Narrow Corners in Home Kitchen Bathroom and Window
- Price
- £5.72
- Rating
- 4.5/5
- Reviews
- 1,399
- Age
- 1y ago
Newest
by launch date
Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and concentrated Disinfectants Long Lasting Room Perfume 8 Pack Classics Collection
- Price
- £9.93
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 4mo ago

Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 5mo ago

Fabulosa All-in-One General Household Cleaning Bundle Oud Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Softener and Liquid Scent Booster Gel 7 Pack Black Rose
- Price
- £9.57
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 7mo ago

Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and concentrated Disinfectants Long Lasting Fragrance 9 Pack Juicy Pop
- Price
- £10.17
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 1y ago

Method All Purpose Cleaner Limited edition Concentrated Surface Cleaner Deep House Pack of 1 1 x 828 ml
- Price
- £2.15
- Rating
- 4.7/5
- Reviews
- 1,242
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
235
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
33%
Top 20: 75%
Open market
38%
- Fabulosa25%
- Astonish14%
- Dr. Beckmann6%
- FabFinds6%
- Method6%
- Cif6%
Demand
Cleaning Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Cleaning Products search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cleaning products1.0M/yr
- household cleaning products301K/yr
- cleaning537K/yr
- cleaning supplies120K/yr
- fabulosa bundle43K/yr
- cleaner70K/yr
- household52K/yr
- household supplies56K/yr
- clean43K/yr
- kitchen cleaning products17K/yr
Reviews and returns
What reviews say buyers love and hate about Cleaning Products
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad scent
Chemical smell
very strong smell
Cheap and pathetic quality
Very poor quality cloths
Awful quality
Hard to clean
certainly does NOT clean
but disappointed when cleaning
Extra thick
they are about as thick as three sheets of paper
not thick enough
broke on first use
Broke easily
Broke on first use
Love
Fresh scent
Beautiful Scent
Smells clean
cleans like a dream
Clean easy
Easy to wash
Great deal
Decent Price
Fair price
Excellent Product
Decent quality for the money
Good product 👍 Very good product for the
Easy to hold
Ease of use
Easy to use and store
Return
0.1% Return rate 14% Fixable by listing
leaked everywhere
Had leaked
Leaked
Didn't work
Not effective
Will not turn on
Cheap and pathetic quality
Very poor quality cloths
Awful quality
Such a small box
Smaller than expected
Was not fit for purpose
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleaning Products questions
Answered from the same tracked data.









