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Cleaning Bundle

Fail

Demand is soft, at -15.2% this quarter, so Cleaning Bundle is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£75K/yr260K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
63%top-5 click share · 11 brands · 62 sellers

Flapen Score

Cleaning Bundle against its category

The dotted line is the Grocery average. Past it, Cleaning Bundle is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleaning Bundle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cleaning Bundle 260K times last year and spent an estimated £75K. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
2.3%
Market size, estimated
£75Ka year
Peak month
May1.7× the quietest month
Top search term
cleaning bundle110K searches a year

02 · Price

A sale here is worth £12.56.

Listings sell for £12.56 on average, from £5.23 to £21.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.56 that is £1K to £3K a year per listing.

Average price
£12.56under the $15 to $100 sweet spot
Price range
£5.23–£21.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #236 within Cleaning Tools. It carries 1,098 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
65%
Out of stock, average day
12.2%
Average rank
#236in Cleaning Tools
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,098per listing
Listings tracked
20

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cleaning Bundle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

62

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

8%

  • Fabulosa47%
  • FabFinds23%
  • FRESH FETTLE12%
  • Zoflora5%
  • BUUROOHM3%
  • AQUA THOUGHTS3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Cleaning Bundle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Cleaning Bundle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleaning bundle110K/yr
  • cleaning products bundle39K/yr
  • cleaning kit22K/yr
  • cleaning set21K/yr
  • cleaning bundles16K/yr
  • house cleaning kit12K/yr
  • cleaning bundle household12K/yr
  • cleaning supplies bundle6K/yr
  • cleaning kits household6K/yr
  • home cleaning kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Cleaning Bundle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof19%

leaked everywhere

some of the bottles had leaked

Leaked

Smell17%−0.07

Bad scent

the smell is hideous

Literally hardly smell at all

Thickness8%−0.08

The cloths are all very thick

Thin & flimsy

The reality is they are much thinner than described

Durability6%−0.06

Broke first use

Broken

1 minute in it broke

Quality-Overall5%+0.66

though the overall quality is more basic than premium

Rubbish

Not great quality

Love

Smell27%−0.07

all the fragrances are what I like

Long lasting scent at a great price

LOVELY smell

Ease Of Cleaning18%+1.33

Great for house cleaning needs

Cleans well

This is a great cleaning kit

Value For Money14%+1.16

Amazing value

Amazing price

Great deal

Quality-Overall9%+0.66

They are such good quality especially the glass cleaning cloth

The variety is genuinely useful

Good quality

Ease Of Use3%+0.40

Easy to use

They are easy to wash

Ive found it incredibly handy

Return

0.3% Return rate 7% Fixable by listing

Leak-Proof49%▆▆▅███

leaked everywhere

some of the bottles had leaked

Leaked

Smell7%▁▂█▁▃▇

Bad scent

the smell is hideous

Literally hardly smell at all

Quality-Overall6%▁▄▃█▂▄

though the overall quality is more basic than premium

Rubbish

Not great quality

Thin6%▇▃█▄▃▃

Very thin

Quite thin

Functionality-Overall5%▃█▁▂▃▂

FAQ

Common Cleaning Bundle questions

Answered from the same tracked data.