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Cleaning Bundle

Fail

Demand is soft, at -15.2% this quarter, so Cleaning Bundle is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£75K/yr260K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
63%top-5 click share · 11 brands · 62 sellers

Flapen Score

Cleaning Bundle against its category

The dotted line is the Grocery average. Past it, Cleaning Bundle is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleaning Bundle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cleaning Bundle 260K times last year and spent an estimated £75K. The top 5 brands take 90% of clicks. Demand peaks in May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
2.3%
Market size, estimated
£75Ka year
Peak month
May1.7× the quietest month
Top search term
cleaning bundle110K searches a year

02 · Price

A sale here is worth £12.56.

Listings sell for £12.56 on average, from £5.23 to £21.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.56 that is £1K to £3K a year per listing.

Average price
£12.56under the $15 to $100 sweet spot
Price range
£5.23–£21.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #236 within Cleaning Tools. It carries 1,098 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
65%
Out of stock, average day
12.2%
Average rank
#236in Cleaning Tools
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,098per listing
Listings tracked
20

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cleaning Bundle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

62

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

8%

  • Fabulosa47%
  • FabFinds23%
  • FRESH FETTLE12%
  • Zoflora5%
  • BUUROOHM3%
  • AQUA THOUGHTS3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Cleaning Bundle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Cleaning Bundle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cleaning bundle110K/yr
  • cleaning products bundle39K/yr
  • cleaning kit22K/yr
  • cleaning set21K/yr
  • cleaning bundles16K/yr
  • house cleaning kit12K/yr
  • cleaning bundle household12K/yr
  • cleaning supplies bundle6K/yr
  • cleaning kits household6K/yr
  • home cleaning kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Cleaning Bundle

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
19%of negative reviews mention “Leak-Proof”
0.3%of orders come back
“leaked everywhere”
A buyer, on “Leak-Proof”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cleaning Bundle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data