citric acid
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Market size
Good£792K£792K/yr · 763K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,755.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.53avg listing price — sweet spot $15–$100
Price range
Bad£2.24–£10.41cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, citric acid is a £792K/yr Amazon United Kingdom market (763K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
citric acid market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- £653K–£816K
- units × avg price
- Conversion rate
- 15.9%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 70%
- Out of stock
- 1.4%
- Avg brand age
- 57 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
44
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
21%
- AKSOY23%
- Intralabs16%
- CHIQUO13%
- Wholefood Earth9%
- Grow Chem8%
- Dri-Pak8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.0×
Top citric acid search terms
- citric acid419K/yr
- citric acid for cleaning174K/yr
- citric acid food grade77K/yr
- citric acid powder31K/yr
- food grade citric acid11K/yr
- citric acid for elderflower cordial5K/yr
- citric acid descaler17K/yr
- citric acid 1kg9K/yr
- citric acid crystals6K/yr
- citric acid 500g3K/yr
Top citric acid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Citric Acid Food Grade 1000gr || Non-GMO Anhydrous Make Your Own BathBomb No Additives Sour Drinks Household Cleaning with Citric Acid Powder (Packaging may vary)
AKSOY£4.844.7★3,267 rev
Citric Acid 1kg - 100% Pure Food Grade Fine Crystals
Intralabs£5.254.7★4,920 rev
Grow Chem Citric Acid (1Kg Bucket) Pure Anhydrous Food Grade Citric Acid for Cleaning Descaling Food Preservation Flavouring and making Bath Bombs.
Grow Chem£9.724.6★1,686 rev
Chiquo Citric Acid 1kg - Anhydrous & 100% Food Grade - E330 | GMO-Free & Vegan | Natural Descaler & Cleaner | For Cleaning Cooking Bath Bombs & Preserving | Resealable Pack for Freshness
CHIQUO£7.584.6★85 rev
Max Traditional Citric Acid Descaler Natural High Performance Citric Acid for Cleaning Sterilising and Limescale Remover For Washing Machines Kettles and Dishwashers 450g - Made in the UK
Max£3.354.6★271 rev
Newest
by launch date
Chiquo Citric Acid 2kg - Anhydrous & 100% Food Grade - E330 | GMO-Free & Vegan | Natural Descaler & Cleaner | For Cleaning Cooking Bath Bombs & Preserving | Resealable Pack for Freshness
CHIQUO£9.5885 rev
Chiquo Citric Acid 1kg Bucket - Anhydrous & 100% Food Grade - E330 | GMO-Free & Vegan | Natural Descaler & Cleaner | For Cleaning Cooking Bath Bombs & Preserving
CHIQUO£8.8986 rev
Max Traditional Citric Acid Descaler Natural High Performance Citric Acid for Cleaning Sterilising and Limescale Remover For Washing Machines Kettles and Dishwashers 450g - Made in the UK
Max£3.35271 rev
Chiquo Citric Acid 1kg - Anhydrous & 100% Food Grade - E330 | GMO-Free & Vegan | Natural Descaler & Cleaner | For Cleaning Cooking Bath Bombs & Preserving | Resealable Pack for Freshness
CHIQUO£7.5885 rev
Citric Acid 3 Kg Bucket Food Grade Bath Bomb Cleaning Descaling and Food Preserving 3 kg
UCI CHEMICALS£10.41265 rev
Trending
90-day click momentumChiquo Citric Acid 2kg - Anhydrous & 100% Food Grade - E330 | GMO-Free & Vegan | Natural Descaler & Cleaner | For Cleaning Cooking Bath Bombs & Preserving | Resealable Pack for Freshness
CHIQUO£9.584.6★
Citric Acid (Food Grade) 250g (BWFO)
Buy Whole Foods Online£2.244.7★
Chiquo Citric Acid 1kg - Anhydrous & 100% Food Grade - E330 | GMO-Free & Vegan | Natural Descaler & Cleaner | For Cleaning Cooking Bath Bombs & Preserving | Resealable Pack for Freshness
CHIQUO£7.584.6★
Chiquo Citric Acid 1kg Bucket - Anhydrous & 100% Food Grade - E330 | GMO-Free & Vegan | Natural Descaler & Cleaner | For Cleaning Cooking Bath Bombs & Preserving
CHIQUO£8.894.6★
Citric Acid Food Grade 1000gr || Non-GMO Anhydrous Make Your Own BathBomb No Additives Sour Drinks Household Cleaning with Citric Acid Powder (Packaging may vary)
AKSOY£4.844.7★
What buyers say about citric acid
What buyers praise and complain about, mined from review topics.What buyers love
“Makes a very effective cleaning solution”
“Good price”
“The quality is consistent”
“Easy to use”
“Works as advertised”
“It did the job excellently”
“dissolves easily”
“no tainting smell that you get with descaled you buy in the supermarket”
“The powder is fine, pure, and food grade, which gives me peace of mind whether I am using it for cooking, preserving, or around the home”
“Fit for purpose”
What buyers complain about
“The appearance is very small crystals”
“No instructions”
“Not as good as told”
“Expensive For What It Is But Does The Job”
“lingering chemical odours associated with commercial cleaning products”
“were hard to remove”
“This 1kg bucket of Chiquo Citric Acid arrived leaking”
“Damaged beyond use”
“Tastes like lemons”
“Got the coffee stains out of my travel mug”
Top return reasons
Common questions
- Is citric acid profitable to sell on Amazon United Kingdom?
- The niche generates £792K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the citric acid niche?
- 11 brands and 44 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in citric acid?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 0.0%.
- When does demand for citric acid peak?
- Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the citric acid niche?
- Listings span £2.24–£10.41; the average listing price is £6.53 (sweet spot $15–$100). The average incumbent carries 1,756 reviews — the moat a new listing must climb.