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Citric Acid

Maybe

Returns run at only 0.0% of orders. But prices span $2.24–$10.41, mostly outside the sweet spot, so Citric Acid is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£792K/yr763K searches / yr
90-day growth
+15.9%search demand this quarter
Competition
57%top-5 click share · 11 brands · 44 sellers

Flapen Score

Citric Acid against its category

The dotted line is the Grocery average. Past it, Citric Acid is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citric Acid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citric Acid 763K times last year and spent an estimated £792K. The top 5 brands take 70% of clicks. Demand peaks in May–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £792K a year.

Searches, last 12 months
763K
Growth, 90 days vs prior 90
+15.9%
Conversion, latest week
15.9%
Market size, estimated
£792Ka year
Peak month
June2.0× the quietest month
Top search term
citric acid419K searches a year

02 · Price

A sale here is worth £6.53.

Listings sell for £6.53 on average, from £2.24 to £10.41. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £6.53 that is £26K to £33K a year per listing.

Average price
£6.53under the $15 to $100 sweet spot
Price range
£2.24–£10.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£26K–£33K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #40 within Baking Supplies. It carries 1,756 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
70%
Out of stock, average day
1.4%
Average rank
#40in Baking Supplies
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,756per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Citric Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£40K£79K£119K£158K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

44

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

21%

  • AKSOY23%
  • Intralabs16%
  • CHIQUO13%
  • Wholefood Earth9%
  • Grow Chem8%
  • Dri-Pak8%

Demand

Citric Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Citric Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citric acid419K/yr
  • citric acid for cleaning174K/yr
  • citric acid food grade77K/yr
  • citric acid powder31K/yr
  • food grade citric acid11K/yr
  • citric acid for elderflower cordial5K/yr
  • citric acid descaler17K/yr
  • citric acid 1kg9K/yr
  • citric acid crystals6K/yr
  • citric acid 500g3K/yr

Reviews and returns

What reviews say buyers love and hate about Citric Acid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall7%−0.04

The appearance is very small crystals

the product is bigger than it looks in the picture

may need a bigger pack next time

Instructions/User Manual/Troubleshooting5%−0.04

No instructions

get instructions to use it for this online as its not sold for this purpose

Does not come with instructions on how to use for different purposes

Quality-Overall5%−0.03

Not as good as told

it's not as good as the old 1 that I used to have

just not as good as says

Value For Money5%+0.89

Expensive For What It Is But Does The Job

I think that £7.99 is a bit pricey for 1kg

too pricey

Smell5%

lingering chemical odours associated with commercial cleaning products

the smell isn't great

the smell was very pungent

Love

Ease Of Cleaning22%+2.60

Makes a very effective cleaning solution

Great for cleaning

Excellent for cleaning

Value For Money15%+0.89

Good price

great value

Good value for money

Quality-Overall15%−0.03

The quality is consistent

SUPERB PRODUCT - Exactly as it says

Excellent product

Ease Of Use8%−0.02

Easy to use

easy to handle

easy to access

Advertised Vs Actual Product7%

Works as advertised

As described

Exactly what I needed

Return

0.0% Return rate 3% Fixable by listing

Leak-Proof42%▅▆▆█▃▄

This 1kg bucket of Chiquo Citric Acid arrived leaking

which spilled everywhere

Contamination14%█▁▄▁▆▁
Compatibility-Overall5%▁▁▁▁▁█
Ease Of Use5%▁▁▁▁█▁

were hard to remove

Tricky to use

It isnt very useful

Functionality-Overall4%▁█▁▁▄▁

FAQ

Common Citric Acid questions

Answered from the same tracked data.