cinnamon stick
Skip itPrices mostly outside the sweet spot ($1.21–$9.04) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Good511.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£197K£197K/yr · 292K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad84%top-5 click share — a locked-up shelf
Avg price
Bad£4.84avg listing price — sweet spot $15–$100
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.21–£9.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cinnamon stick is a £197K/yr Amazon United Kingdom market (292K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cinnamon stick market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £194K–£242K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 11.2%
- Avg brand age
- 58 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
46
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
9%
- The Worldwide Mint57%
- Alpi Nature11%
- TRS11%
- Spice R Us5%
- Schwartz4%
- Hatton Hill4%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Top cinnamon stick search terms
- cinnamon stick208K/yr
- cinnamon sticks47K/yr
- cinamon sticks organic16K/yr
- cinamon sticks10K/yr
- cinamon sticks whole4K/yr
- cinnamon sticks for cooking6K/yr
Top cinnamon stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cinnamon Sticks (100G / 3.54 oz) | Cinnamon Quills | Zimt | Cannelle | Canela | Danchini Sticks | 3 Inch lenth | Sweet and Aromatic for Cooking
The Worldwide Mint£5.394.6★736 rev
Cinnamon Sticks (200G / 7.05 oz) | Cinnamon Quills | Zimt | Cannelle | Canela | Danchini Sticks | 3 Inch lenth | Sweet and Aromatic for Cooking
The Worldwide Mint£6.714.6★115 rev
Alpi Nature Cinnamon Sticks 250g 8.8 oz Cassia Bark Quills 60mm Approx. 75-77 Sticks per Bag
Alpi Nature£9.044.5★2,030 rev
TRS Cinnamon Sticks 50 g - Pack of 15
TRS£3.364.3★190 rev
Cinnamon Sticks Dried cinnamon quills 8cm Sticks Floristry Wreath Decoration 50g-1900g (50g)
Spice R Us£4.304.5★44 rev
Newest
by launch dateCinnamon Sticks Dried cinnamon quills 8cm Sticks Floristry Wreath Decoration 50g-1900g (50g)
Spice R Us£4.3044 rev
Herbs Botanica Cinnamon Sticks Vietnamese Cinnamon Saigon cinnamon 100% Natural Whole Cinnamon Sticks for Cooking Baking Teas Beverages 3 inch+ Size Fresh and Aromatic Perfect for Bulk Use 4 oz
Herbs Botanica£7.16212 rev
Organic Ceylon Cinnamon Sticks 25g by Hatton Hill Organic | Delicate Sweet Flavour Perfect for Baking Teas & Savoury Dishes 100% Natural
Hatton Hill£4.94220 rev
Cinnamon Sticks (100G / 3.54 oz) | Cinnamon Quills | Zimt | Cannelle | Canela | Danchini Sticks | 3 Inch lenth | Sweet and Aromatic for Cooking
The Worldwide Mint£5.39736 rev
Cinnamon Sticks (200G / 7.05 oz) | Cinnamon Quills | Zimt | Cannelle | Canela | Danchini Sticks | 3 Inch lenth | Sweet and Aromatic for Cooking
The Worldwide Mint£6.71115 rev
Trending
90-day click momentumCinnamon Sticks (200G / 7.05 oz) | Cinnamon Quills | Zimt | Cannelle | Canela | Danchini Sticks | 3 Inch lenth | Sweet and Aromatic for Cooking
The Worldwide Mint£6.714.6★
Herbs Botanica Cinnamon Sticks Vietnamese Cinnamon Saigon cinnamon 100% Natural Whole Cinnamon Sticks for Cooking Baking Teas Beverages 3 inch+ Size Fresh and Aromatic Perfect for Bulk Use 4 oz
Herbs Botanica£7.164.4★
Cinnamon Sticks (100G / 3.54 oz) | Cinnamon Quills | Zimt | Cannelle | Canela | Danchini Sticks | 3 Inch lenth | Sweet and Aromatic for Cooking
The Worldwide Mint£5.394.6★
TRS Cinnamon Sticks 50 g - Pack of 15
TRS£3.364.3★
Cinnamon Sticks Dried cinnamon quills 8cm Sticks Floristry Wreath Decoration 50g-1900g (50g)
Spice R Us£4.304.5★
What buyers say about cinnamon stick
What buyers praise and complain about, mined from review topics.What buyers love
“no disappointments”
“fresh smelling”
“Good Value”
“Perfect Cinnamon”
“Nice flavor”
“Just as expected”
“did the job, great curry”
“A good quantity of good sized sticks”
“Good natural herbs, scents well”
“Fresh as described”
What buyers complain about
“large”
“Expensive for quality”
“Expensive for quality”
“7 sticks, no taste or aroma and no eligibility to return and get your money back”
“Cinnamon weak smell and taste”
“Just sticks”
“Not as described”
“Flavourless”
“not proper cinnamon”
“cassia contains a substance called coumarin”
Common questions
- Is cinnamon stick profitable to sell on Amazon United Kingdom?
- The niche generates £197K/yr across 10 tracked products. 90-day search growth is -28.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the cinnamon stick niche?
- 9 brands and 46 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in cinnamon stick?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for cinnamon stick peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the cinnamon stick niche?
- Listings span £1.21–£9.04; the average listing price is £4.84 (sweet spot $15–$100). The average incumbent carries 512 reviews — the moat a new listing must climb.