Skip to content

Cinnamon Stick

Fail

Prices span $1.21–$9.04, mostly outside the sweet spot, so Cinnamon Stick is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£197K/yr292K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
84%top-5 click share · 9 brands · 46 sellers

Flapen Score

Cinnamon Stick against its category

The dotted line is the Grocery average. Past it, Cinnamon Stick is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnamon Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cinnamon Stick 292K times last year and spent an estimated £197K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
14.0%
Market size, estimated
£197Ka year
Peak month
December5.0× the quietest month
Top search term
cinnamon stick208K searches a year

02 · Price

A sale here is worth £4.84.

Listings sell for £4.84 on average, from £1.21 to £9.04. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £4.84 that is £15K to £19K a year per listing.

Average price
£4.84under the $15 to $100 sweet spot
Price range
£1.21–£9.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£15K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #50 within Herbs, Spices & Seasonings. It carries 512 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#50in Herbs, Spices & Seasonings
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
512per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Cinnamon Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£30K£59K£89K£118K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

46

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

9%

  • The Worldwide Mint57%
  • Alpi Nature11%
  • TRS11%
  • Spice R Us5%
  • Schwartz4%
  • Hatton Hill4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Cinnamon Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Cinnamon Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cinnamon stick208K/yr
  • cinnamon sticks47K/yr
  • cinamon sticks organic16K/yr
  • cinamon sticks10K/yr
  • cinamon sticks whole4K/yr
  • cinnamon sticks for cooking6K/yr

Reviews and returns

What reviews say buyers love and hate about Cinnamon Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.07

large

Too small for that price

Tiny bag

Value For Money19%−0.05

Expensive for quality

Absolutely waste of money

Overpriced

Quality-Overall16%+3.81

Expensive for quality

Extremely Poor Quality

Reality is they not great quality

Taste-Overall10%−0.03

7 sticks, no taste or aroma and no eligibility to return and get your money back

This brand taste

they were tasteless also

Smell7%−0.10

Cinnamon weak smell and taste

smells weaker

Love

Quality-Overall41%+3.81

no disappointments

Excellent quality

Great product

Smell13%−0.10

fresh smelling

Good natural herbs, scents well

Nice smell

Value For Money12%−0.05

Good Value

Great value for money

good value

Taste-Overall9%−0.03

Perfect Cinnamon

Love this strong taste of cinnamon

Great taste

Flavor7%−0.01

Nice flavor

Great strong fragrant cinnamon sticks

full of flavour cinnamon sticks

FAQ

Common Cinnamon Stick questions

Answered from the same tracked data.