Is cinnamon powder profitable to sell on Amazon United Kingdom?

The niche generates £631K/yr across 28 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the cinnamon powder niche?

20 brands and 26 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in cinnamon powder?

Top complaints mined from reviews: Taste-Overall, Smell, Blood Sugar Level. The return rate is 0.0%.

When does demand for cinnamon powder peak?

Demand peaks in May; the busiest month runs 1.9× the quietest.

What does it cost to enter the cinnamon powder niche?

Listings span £1.23–£13.55; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.

cinnamon powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good670.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Good£631K

£631K/yr · 664K searches

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.66

avg listing price — sweet spot $15–$100

Price range

Bad£1.23–£13.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cinnamon powder is a £631K/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May. Verdict: Worth a look — 57/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

cinnamon powder market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: £613K–£766K; units × avg price
Conversion rate: 12.4%
Avg BSR: #78
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 11.3%
Avg brand age: 54 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

30%

The Worldwide Mint36%
ALPHA0115%
Sevenhills Wholefoods5%
NaturaleBio5%
A Kilo of Spices4%
Morrisons4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.9×

Open Trend

Top cinnamon powder search terms

ceylon cinnamon142K/yr +33.7%7.3% conv.
cinnamon powder160K/yr +1.3%12.5% conv.
cinnamon132K/yr -15.7%6.7% conv.
ceylon cinnamon powder76K/yr +5.8%13.2% conv.
organic ceylon cinnamon powder23K/yr -14.5%11.5% conv.
organic cinnamon powder21K/yr -11.4%12.6% conv.
cinamon powder 500g14K/yr +4.6%11.4% conv.
ground cinnamon17K/yr -10.7%11.3% conv.
cinamon11K/yr +7.2%8.1% conv.
organic ceylon cinnamon7K/yr +11.6%6.8% conv.

All search terms

Top cinnamon powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Worldwide Mint£9.904.5★2,645 rev

The Worldwide Mint£4.404.5★2,645 rev

Organic Ceylon Cinnamon Powder 100g - Sri Lanka Raw Cinnamomum Verum - By Alpha01

ALPHA01£3.494.6★101 rev

Organic Ceylon Cinnamon Powder 500g - Sri Lanka Raw Cinnamomum Verum - By Alpha01

ALPHA01£8.494.6★101 rev

NaturaleBio Organic Ceylon Cinnamon Powder 450g. Low Coumarin. Premium True Cinnamon Rich Aromatic Spice. Natural antioxidant Anti-inflammatory. Aids Digestion boosts Immunity and Promotes Wellness.

NaturaleBio£12.464.6★398 rev

Newest

by launch date

Ceylon Cinnamon Softgels with MCT Oil Premium Botanical Bark Extract for Daily Wellness Support High Absorption Formula Non-GMO Gluten-Free & Soy-Free 120 Softgels

QLIGES£11.5721 rev

3mo ago

Ceylon Cinnamon Softgels with MCT Oil High Absorption Formula Antioxidant Support Digestive Health Supplement Cinnamon Supplements for Women & Men 120 Softgels

NBXINSLF£11.5312 rev

3mo ago

Pegasus Ground Cinnamon 25g Premium Quality Spice for Baking and Cooking

Pegasus£1.8012 rev

5mo ago

Sevenhills Wholefoods Premium Cinnamon Powder (True Ceylon) 400g

Sevenhills Wholefoods£13.5585 rev

6mo ago

Sevenhills Wholefoods Premium Cinnamon Powder (True Ceylon) 200g

Sevenhills Wholefoods£7.9085 rev

7mo ago

What buyers say about cinnamon powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Amazing quality”

Taste-Overall13%

“It also tastes nicer too”

Value For Money13%

“Excellent value for money”

Flavor7%

“The flavour is fresh and authentic, much nicer than the usual cinnamon you get from the supermarkets”

Smell6%

“A sweet fragrance”

Vegan/Organic5%

“Organic powder”

Advertised Vs Actual Product3%

“As advertised”

Sweetness3%

“Lovely, sweet and mellow”

Blood Sugar Level3%

“Reduces sugar level”

Ease Of Use2%

“easy to read”

What buyers complain about

Taste-Overall17%

“Chemical taste and smell”

Smell12%

“poor aroma”

Blood Sugar Level6%

“Sugars spiking quite badly according to my monitor”

Size-Overall5%

“Really big bag”

Flavor4%

“i thought it will be more intense in terms of flavour”

Stale/Rotten/Spoiled3%

“Stale”

Quality-Overall3%

“It is also, generally, a cheaper product”

Value For Money3%

“Waste of money”

Dosage2%

“you usually need to keep up with the serving suggestion”

Sweetness2%

“It's not cinnamon at all”

Top return reasons

Quality-Overall20%

Salt Content20%

Functionality-Overall20%

Ethical Trade/Fair Trade20%

Smell10%

Taste-Overall10%

Common questions

Is cinnamon powder profitable to sell on Amazon United Kingdom?: The niche generates £631K/yr across 28 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the cinnamon powder niche?: 20 brands and 26 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in cinnamon powder?: Top complaints mined from reviews: Taste-Overall, Smell, Blood Sugar Level. The return rate is 0.0%.
When does demand for cinnamon powder peak?: Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the cinnamon powder niche?: Listings span £1.23–£13.55; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.