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Cinnamon Gum

Fail

Demand is soft, at -19.3% this quarter, so Cinnamon Gum is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£63K/yr86K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
44%top-5 click share · 10 brands · 67 sellers

Flapen Score

Cinnamon Gum against its category

The dotted line is the Grocery average. Past it, Cinnamon Gum is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnamon Gum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cinnamon Gum 86K times last year and spent an estimated £63K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
5.2%
Market size, estimated
£63Ka year
Peak month
November1.5× the quietest month
Top search term
trident gum35K searches a year

02 · Price

A sale here is worth £13.95.

Listings sell for £13.95 on average, from £3.78 to £30.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.95 that is £1K to £3K a year per listing.

Average price
£13.95under the $15 to $100 sweet spot
Price range
£3.78–£30.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #149 within Confectionery. It carries 2,781 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
96%
Out of stock, average day
2.7%
Average rank
#149in Confectionery
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,781per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Cinnamon Gum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

67

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

8%

  • Trident57%
  • PUR Gum12%
  • Dentyne8%
  • BIG RED7%
  • Barkleys4%
  • Wrigley's4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Cinnamon Gum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cinnamon Gum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trident gum35K/yr
  • cinnamon gum21K/yr
  • cinnamon chewing gum13K/yr
  • trident chewing gum18K/yr

Reviews and returns

What reviews say buyers love and hate about Cinnamon Gum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor25%+0.14

Flavour disappears in a minute

flavour is weak

Weak flavour

Taste-Overall17%−0.12

does not taste of cinnamon at all

it loses its taste after about 10 seconds

Awful taste

Value For Money14%−0.16

Waste of money

pricey

Expensive,

Ease Of Chewing/Swallowing8%+1.72

hard to chew

Awful gum such a rip off two chews

its hard gum

Spiciness5%−0.16

they are spicy

also at the beginning of the chew the taste is so spicy that I struggle with it

bloody hell, very very spicey

Love

Taste-Overall29%−0.12

I am enjoying chewing this cinnamon gum—I've been hooked since I got it

Good taste

Best tasting cinnamon gum on the market

Flavor21%+0.14

Flavour was good

the flavour lasts longer

flavour is very strong which i like

Ease Of Chewing/Swallowing9%+1.72

will chew what I have

just as chewy

Great chewing gum

Quality-Overall9%+1.68

Excellent product, long lesson

Very good quality

Quality very good

Value For Money5%−0.16

Cheaper than the more expensive products, obviously,

honestly, it's fine and totally worth it

worth the money

Return

0.0% Return rate 0% Fixable by listing

Value For Money33%▁▁▁▁▁█

Waste of money

pricey

Expensive,

Taste-Overall17%█▁▁▁▁▁

does not taste of cinnamon at all

it loses its taste after about 10 seconds

Awful taste

Adhesion/Stickiness17%▁▁▁▁█▁
Smell17%▁▁▁▁▁█
Quality-Overall17%▁▁▁▁█▁

Drop in quality

this particular pack feels like a drop in quality

FAQ

Common Cinnamon Gum questions

Answered from the same tracked data.