cinnamon gum
Skip itSoft demand (-19.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.95avg listing price — sweet spot $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good£3.78–£30.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,780.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£63K£63K/yr · 86K searches
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cinnamon gum is a £63K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cinnamon gum market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £42K–£56K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 11%
- Out of stock
- 2.7%
- Avg brand age
- 76 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
67
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
8%
- Trident57%
- PUR Gum12%
- Dentyne8%
- BIG RED7%
- Barkleys4%
- Wrigley's4%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -19.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cinnamon gum search terms
- trident gum35K/yr
- cinnamon gum21K/yr
- cinnamon chewing gum13K/yr
- trident chewing gum18K/yr
Top cinnamon gum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trident Cinnamon Sugarfree Chewing Gum 3 x 14 Stick Multipack
Trident£9.524.6★933 rev
Trident Spearmint Sugar Free Chewing Gum with Xylitol 14 Sticks pack of 12
Trident£15.314.7★7,469 rev
PUR Gum | Sugar Free Chewing Gum | Made with Xylitol | Vegan Aspartame Free Gluten Free & Keto Friendly | Natural Cinnamon Flavoured Gum 55 Pieces (Pack of 1)
PUR Gum£3.783.8★13,923 rev
Dentyne Fire Spicy Cinnamon Sugar Free Gums 9 x 16g
Dentyne£14.734.6★7,500 rev
Trident Island Berry Lime Sugar Free Chewing Gum with Xylitol 14 Sticks 39 g
Trident£20.834.6★1,801 rev
Newest
by launch date
Colombina Xtime Cinnamon Flavour Chewing Gum Long-Lasting Bold Taste + Breath Freshening Vegetarian Friendly + Convenient Box for Sharing or Travel 100 Pieces
Colombina£6.083 rev
Trident Cinnamon Sugar Free Gum 6 Pocket Packs of 28 Pieces (168 Total Pieces)
Trident£18.15399 rev
TRIDENT Sugar-Free Gum 6-Pack Variety Collection |Watermelon | Bubblegum | Tropical| Island Berry | Minty Sweet | Pineapple | - From USA
Bug's Pantry£14.4521 rev
Barkleys Sugar Free Chewing Gum with Cinnamon Gum 1 x 30 g
Barkleys£4.3186 rev
Trident Sugar Free Chewing Gum Tropical Twist Flavor 14 Sticks 26 G
Trident£6.0023 rev
Trending
90-day click momentum
Big Red Cinnamon Chewing Gum (15 Sticks)
BIG RED£5.064.5★
Colombina Xtime Cinnamon Flavour Chewing Gum Long-Lasting Bold Taste + Breath Freshening Vegetarian Friendly + Convenient Box for Sharing or Travel 100 Pieces
Colombina£6.084.6★
Wrigley Big Red Cinnamon Chewing Gum 15 Stick 3 Pack
BIG RED£9.524.6★
Trident Sugar Free Chewing Gum Tropical Twist Flavor 14 Sticks 26 G
Trident£6.004.0★
Trident Cinnamon Sugar Free Gum 6 Pocket Packs of 28 Pieces (168 Total Pieces)
Trident£18.154.5★
What buyers say about cinnamon gum
What buyers praise and complain about, mined from review topics.What buyers love
“I am enjoying chewing this cinnamon gum—I've been hooked since I got it”
“Flavour was good”
“will chew what I have”
“Excellent product, long lesson”
“Cheaper than the more expensive products, obviously,”
“has a good enough texture”
“Its a good choice though with no artificial sweeteners”
“provides fresh breath”
What buyers complain about
“Flavour disappears in a minute”
“does not taste of cinnamon at all”
“Waste of money”
“hard to chew”
“they are spicy”
“doesnt last long”
“Misleading”
“Bad last formulation”
“the texture is weird”
“Drop in quality”
Top return reasons
Common questions
- Is cinnamon gum profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 28 tracked products. 90-day search growth is -19.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the cinnamon gum niche?
- 10 brands and 67 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in cinnamon gum?
- Top complaints mined from reviews: Flavor, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for cinnamon gum peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cinnamon gum niche?
- Listings span £3.78–£30.11; the average listing price is £13.95 (sweet spot $15–$100). The average incumbent carries 2,781 reviews — the moat a new listing must climb.