cillit bang
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Good908.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Market size
Bad£81K£81K/yr · 99K searches
Price range
Bad£1.73–£18.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.67avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cillit bang is a £81K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cillit bang market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £133K–£167K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Domestos88%
- Cillit Bang4%
- Generic3%
- Method3%
- Krishna Stores Limited2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top cillit bang search terms
- domestos power foam spray42K/yr
- bathroom foam cleaner10K/yr
- bathroom mousse7K/yr
- domestos power foam7K/yr
- power foam7K/yr
- cleaning foam5K/yr
- bleach foam4K/yr
- foam bathroom cleaner4K/yr
- bathroom foam4K/yr
- bathroom cleaner foam4K/yr
Top cillit bang products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Domestos Power Foam Citrus Blast Toilet & Bathroom Cleaner Spray sprays upside down & eliminates 99.99% of germs* for cleaning inside the toilet & around the bathroom 450 ml
Domestos£1.734.7★797 rev
Domestos Power Foam Arctic Fresh Toilet & Bathroom Cleaner Spray sprays upside down & eliminates 99.99% of germs* for cleaning inside the toilet & around the bathroom 450 ml
Domestos£1.834.6★2,808 rev
Domestos Mint Boost Bleach Foam sprays upside down for a sparkling clean even in the hardest-to-reach places 450 ml
Domestos£1.884.6★776 rev
Domestos Power Foam Toilet & Bathroom Cleaner Spray Floral Burst 450ml
Domestos£2.374.6★61 rev
Cillit Bang Magic Foam Bathroom Cleaner Powerful Active Formula Brilliant Shine Time-Saving 600ml Pack of 3 Ultimate Power Cleaning Solution.
Cillit Bang£11.034.4★152 rev
Newest
by launch date
Elbow Grease Bathroom Mousse Cleaner 3 x 400ml LEMON HAWAIIAN & BERRY Fragrance Powerful Grime Dirt & Soap Scum Remover Bathroom Spray for Sinks Baths & Showers
Krishna Stores Limited£6.982 rev
method foaming bath + tile 828ml spray
Method£2.3894 rev
Dommestos Upside Down Spray Power Foam Citrus Blast - 450 ml (Pack of 2) | Powerful Multi-Surface Cleaner | Kills 99.9% of Bacteria & Viruses
Generic£9.478 rev
Domestos Mint Boost Bleach Foam sprays upside down for a sparkling clean even in the hardest-to-reach places 450 ml
Domestos£1.88776 rev
Cillit Bang Magic Foam Bathroom Cleaner Powerful Active Formula Brilliant Shine Time-Saving 600ml Pack of 3 Ultimate Power Cleaning Solution.
Cillit Bang£11.03152 rev
Trending
90-day click momentumElbow Grease Bathroom Mousse Cleaner 3 x 400ml LEMON HAWAIIAN & BERRY Fragrance Powerful Grime Dirt & Soap Scum Remover Bathroom Spray for Sinks Baths & Showers
Krishna Stores Limited£6.982.5★
method foaming bath + tile 828ml spray
Method£2.384.7★
Dommestos Upside Down Spray Power Foam Citrus Blast - 450 ml (Pack of 2) | Powerful Multi-Surface Cleaner | Kills 99.9% of Bacteria & Viruses
Generic£9.474.4★
Domestos Power Foam Toilet & Bathroom Cleaner Spray Floral Burst 450ml
Domestos£2.374.6★
Domestos Power Foam Citrus Blast Toilet & Bathroom Cleaner Spray sprays upside down & eliminates 99.99% of germs* for cleaning inside the toilet & around the bathroom 450 ml
Domestos£1.734.7★
What buyers say about cillit bang
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh smelling”
“brilliant for cleaning”
“Excellent value for money”
“Excellent product”
“does the job”
“Easy to use”
“Easy to spray it”
“Works well”
“Good pick if you want something that cleans well”
“foam is good”
What buyers complain about
“Very strong bleach smell”
“Waste of money”
“Doesn't remove mold”
“the only issue was that it arrived leaking slightly”
“Some bathroom cleaners are so overpowering”
“Consistency is thick”
“doesnt remove any stains”
“The foam dissolves within seconds”
“Ok. Hard to keep pressing tin”
“This product is great however the listing is misleading - it pictures 6 x cans of the product”
Top return reasons
Common questions
- Is cillit bang profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the cillit bang niche?
- 5 brands and 84 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cillit bang?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.1%.
- When does demand for cillit bang peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the cillit bang niche?
- Listings span £1.73–£18.34; the average listing price is £6.67 (sweet spot $15–$100). The average incumbent carries 909 reviews — the moat a new listing must climb.