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Cillit Bang

Fail

The top 5 brands take 100% of clicks, so Cillit Bang is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£81K/yr99K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
83%top-5 click share · 5 brands · 84 sellers

Flapen Score

Cillit Bang against its category

The dotted line is the Grocery average. Past it, Cillit Bang is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cillit Bang market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cillit Bang 99K times last year and spent an estimated £81K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
12.3%
Market size, estimated
£81Ka year
Peak month
July1.8× the quietest month
Top search term
domestos power foam spray42K searches a year

02 · Price

A sale here is worth £6.67.

Listings sell for £6.67 on average, from £1.73 to £18.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.67 that is £8K to £10K a year per listing.

Average price
£6.67under the $15 to $100 sweet spot
Price range
£1.73–£18.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Household Cleaners. It carries 909 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#228in Household Cleaners
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
909per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Cillit Bang products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Domestos88%
  • Cillit Bang4%
  • Generic3%
  • Method3%
  • Krishna Stores Limited2%
  • Open — no brand owns it (0%)

Demand

Cillit Bang search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Cillit Bang search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • domestos power foam spray42K/yr
  • bathroom foam cleaner10K/yr
  • bathroom mousse7K/yr
  • domestos power foam7K/yr
  • power foam7K/yr
  • cleaning foam5K/yr
  • bleach foam4K/yr
  • foam bathroom cleaner4K/yr
  • bathroom foam4K/yr
  • bathroom cleaner foam4K/yr

Reviews and returns

What reviews say buyers love and hate about Cillit Bang

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%+0.57

Very strong bleach smell

has a Very strong smell

I could barely smell it

Value For Money12%−0.03

Waste of money

this is a bit more expensive

not worth it

Functionality-Overall10%−0.10

Doesn't remove mold

It Doesn't Work

Didnt work up to my expectations

Leak-Proof10%

the only issue was that it arrived leaking slightly

Bottle leaked

had leaked out of the box

Ease Of Cleaning6%+1.20

Some bathroom cleaners are so overpowering

Not a strong cleaner

Doesn't clean surfaces dont

Love

Smell22%+0.57

Fresh smelling

Smells clean

Great smell

Ease Of Cleaning19%+1.20

brilliant for cleaning

Its easy to clean

Effective Cleaner

Value For Money10%−0.03

Excellent value for money

Best deal

Value for money

Quality-Overall9%+1.22

Excellent product

reliable brand

First time buying this and its not bad, smells nice, very thick foam and does the job

Advertised Vs Actual Product6%+0.22

does the job

Does the job

Works well enough as intended

Return

0.1% Return rate 2% Fixable by listing

Leak-Proof68%▂▁█▅▇█

the only issue was that it arrived leaking slightly

Bottle leaked

had leaked out of the box

Value For Money9%▁▁▁█▁▁

Waste of money

this is a bit more expensive

not worth it

Functionality-Overall4%█▁▁▁▁▁

Doesn't remove mold

It Doesn't Work

Didnt work up to my expectations

Smell4%▁▁▁▁█▁

Very strong bleach smell

has a Very strong smell

I could barely smell it

Stain Resistance4%▁█▁▂▁▁

doesnt remove any stains

stains in the bath

FAQ

Common Cillit Bang questions

Answered from the same tracked data.