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Cider Yeast

Fail

Shoppers spend only $49K a year here, so Cider Yeast is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£49K/yr41K searches / yr
90-day growth
+26.6%search demand this quarter
Competition
75%top-5 click share · 10 brands · 24 sellers

Flapen Score

Cider Yeast against its category

The dotted line is the Grocery average. Past it, Cider Yeast is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cider Yeast market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cider Yeast 41K times last year and spent an estimated £49K. The top 5 brands take 90% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+26.6%
Conversion, latest week
14.0%
Market size, estimated
£49Ka year
Top search term
cider yeast32K searches a year

02 · Price

A sale here is worth £8.56.

Listings sell for £8.56 on average, from £2.58 to £19.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.56 that is £2K to £4K a year per listing.

Average price
£8.56under the $15 to $100 sweet spot
Price range
£2.58–£19.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #168 within Beer, Wine & Spirits. It carries 835 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
9.2%
Average rank
#168in Beer, Wine & Spirits
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
835per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top Cider Yeast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

24

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

7%

  • Mangrove Jack's26%
  • Bigger Jugs24%
  • Youngs20%
  • CAPYBARA Distributors Inc.16%
  • ODN Gift Supplies5%
  • ENÓCILIS MULTI PURPOSE SILICONE3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Cider Yeast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 42.2× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Cider Yeast

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.12

it does not do its job

Does not work

Quality-Overall20%−0.08

Bad Quaility

Cooking Instructions20%−0.04

the yeast itself takes way longer to ferment than advertised for me anyway

Heating7%+0.12

left it a little hot and phenolic

Alcohol Content7%

Cheeked the alcohol content it got up to 24% proof

Love

Advertised Vs Actual Product30%+0.23

As described

Does What It Says

Does what it says

Taste-Overall15%+0.83

Clean Taste and Use

No odd tastes in my brews

it leaves no after taste

Value For Money11%+1.08

Good value for money

Good value

at a great price

Alcohol Flavor9%+0.87

This will boost whatever alcohol when you add to ingredients you already have

Great results & allows a very high alcohol content. there are photos out there of me falling over drunk after a couple or 3 pints

Great for brewing cider and wine

Quality-Overall9%−0.08

No complaints

Great product

No problems with quality or storage lasting a long time

Return

0.0% Return rate 0% Fixable by listing

Functionality-Overall100%▁▁▁▁█▁

it does not do its job

Does not work

FAQ

Common Cider Yeast questions

Answered from the same tracked data.