cider yeast
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Good835.31avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£2.58–£19.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£8.56avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£49K£49K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, cider yeast is a £49K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cider yeast market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £51K–£68K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 75%
- Out of stock
- 9.2%
- Avg brand age
- 101 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
24
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
7%
- Mangrove Jack's26%
- Bigger Jugs24%
- Youngs20%
- CAPYBARA Distributors Inc.16%
- ODN Gift Supplies5%
- ENÓCILIS MULTI PURPOSE SILICONE3%
- Open — no brand owns it (4 brands, 7%)
Demand
Weekly Amazon search volume, last 47 weeks — +26.6% search growth over the last 90 days.Top cider yeast products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bigger Jugs Craft Cider Yeast 100g in Heavy Duty Resealable Pouch - for Rapid Clean Fermentation of All Types of Cider & Perrys Home Brew Homebrew Homemade
Bigger Jugs£5.894.7★117 rev

2x Mangrove Jacks Yeast Cider M02 Craft Series Yeast 9g treats 23L
Mangrove Jack's£6.434.6★44 rev

Cider Yeast - Pack of 2
Youngs£6.114.6★220 rev

Lalvin EC-1118 Wine Yeast (10 Pack) - Sold by CAPYBARA Distributors Inc.
CAPYBARA Distributors Inc.£8.514.7★5,367 rev

Mangrove Jack 5X Yeast Cider M02 Craft Series Yeast 9g Treats 23L
Mangrove Jack's£14.124.4★156 rev
Newest
by launch date
Shaffer Classic 48 Turbo Yeast Made in England Up to 21% Alcohol High Alcohol 21% Homebrew Vodka Spirits Wine Cider
ENÓCILIS MULTI PURPOSE SILICONE£5.0415 rev

Youngs Multi Purpose Dried Active Yeast & Yeast Nutrient 2 Pack |-Perfect For Homemade Wine & Cider Making - 2x 100g Tubs
ODN Gift Supplies£13.8323 rev

Youngs Multi Purpose Dried Active Yeast With Campden Tablets Yeast Nutrient 3 Pack Bundle - Ideal For Homemade Wine & Cider Making - 2x 100g Tubs 50pk Tablets
ODN Gift Supplies£19.3512 rev

Lalvin EC-1118 Wine Yeast (10 Pack) - Sold by CAPYBARA Distributors Inc.
CAPYBARA Distributors Inc.£8.515,367 rev

Lalvin D47 Wine Yeast (10 Pack) - Sold by CAPYBARA Distributors Inc.
CAPYBARA Distributors Inc.£8.441,533 rev
Trending
90-day click momentum
Shaffer Classic 48 Turbo Yeast Made in England Up to 21% Alcohol High Alcohol 21% Homebrew Vodka Spirits Wine Cider
ENÓCILIS MULTI PURPOSE SILICONE£5.044.9★

10x Lalvin EC-1118 Champagne Yeast 5g Sachet 18% Homebrew Wine Making 4.5L-23L
Lalvin£8.634.6★

100% Pure Brewers Yeast Powder - 500g | Natural Source of B Vitamins | Brewers Yeast Powder Known as Natures Wonder Food | Natural Source of Vitamins Minerals and Amino Acids - Made for Hellenia
Hellenia£7.394.5★

Bigger Jugs Craft Cider Yeast 100g in Heavy Duty Resealable Pouch - for Rapid Clean Fermentation of All Types of Cider & Perrys Home Brew Homebrew Homemade
Bigger Jugs£5.894.7★

5X Youngs Cider Yeast 5G Youngs - Treats 23L / 5 Gallon
Youngs£9.834.3★
What buyers say about cider yeast
What buyers praise and complain about, mined from review topics.What buyers love
“As described”
“Clean Taste and Use”
“Good value for money”
“This will boost whatever alcohol when you add to ingredients you already have”
“No complaints”
“Wery good yeasts”
“Works every time”
“very active yeast”
“Reliable”
“seems to keep well”
What buyers complain about
“it does not do its job”
“Bad Quaility”
“the yeast itself takes way longer to ferment than advertised for me anyway”
“left it a little hot and phenolic”
“Cheeked the alcohol content it got up to 24% proof”
Top return reasons
Common questions
- Is cider yeast profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the cider yeast niche?
- 10 brands and 24 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in cider yeast?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Cooking Instructions. The return rate is 0.0%.
- What does it cost to enter the cider yeast niche?
- Listings span £2.58–£19.35; the average listing price is £8.56 (sweet spot $15–$100). The average incumbent carries 835 reviews — the moat a new listing must climb.