How competitive is the Cider Yeast niche on Amazon United Kingdom?

10 brands and 24 sellers compete in Cider Yeast on Amazon United Kingdom. The top 5 Cider Yeast products take 75% of clicks and its top 5 brands hold 90% of demand.

What does it cost to enter the Cider Yeast niche?

Cider Yeast sells for £8.56 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.58–£19.35. The average incumbent carries 835 reviews — the moat a new listing must climb.

Cider Yeast

a small market ($49K/yr) — Cider Yeast doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cider Yeast profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cider Yeast is a £49K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 44/100.

Cider Yeast: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +26.6% over the last 90 days and 14.0% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr8K

Search volume / yr+26.6%41K

Conversion rate14.0%

Avg price£8.56

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 24

Top-5 product click share75%

Open market10%

Avg brand age101 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Cider Yeast products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bigger Jugs Craft Cider Yeast 100g in Heavy Duty Resealable Pouch - for Rapid Clean Fermentation of All Types of Cider & Perrys Home Brew Homebrew Homemade

Price: £5.89
Rating: 4.7/5
Reviews: 117
Age: 8y ago

2x Mangrove Jacks Yeast Cider M02 Craft Series Yeast 9g treats 23L

Price: £6.43
Rating: 4.6/5
Reviews: 44
Age: 7y ago

Cider Yeast - Pack of 2

Price: £6.11
Rating: 4.6/5
Reviews: 220
Age: 11y ago

Lalvin EC-1118 Wine Yeast (10 Pack) - Sold by CAPYBARA Distributors Inc.

Price: £8.51
Rating: 4.7/5
Reviews: 5,367
Age: 3y ago

Mangrove Jack 5X Yeast Cider M02 Craft Series Yeast 9g Treats 23L

Price: £14.12
Rating: 4.4/5
Reviews: 156
Age: 10y ago

Newest

by launch date

Shaffer Classic 48 Turbo Yeast Made in England Up to 21% Alcohol High Alcohol 21% Homebrew Vodka Spirits Wine Cider

Price: £5.04
Rating: 4.9/5
Reviews: 15
Age: 7mo ago

Youngs Multi Purpose Dried Active Yeast & Yeast Nutrient 2 Pack |-Perfect For Homemade Wine & Cider Making - 2x 100g Tubs

Price: £13.83
Rating: 4.4/5
Reviews: 23
Age: 1y ago

Youngs Multi Purpose Dried Active Yeast With Campden Tablets Yeast Nutrient 3 Pack Bundle - Ideal For Homemade Wine & Cider Making - 2x 100g Tubs 50pk Tablets

Price: £19.35
Rating: 4.9/5
Reviews: 12
Age: 1y ago

Lalvin EC-1118 Wine Yeast (10 Pack) - Sold by CAPYBARA Distributors Inc.

Price: £8.51
Rating: 4.7/5
Reviews: 5,367
Age: 3y ago

Lalvin D47 Wine Yeast (10 Pack) - Sold by CAPYBARA Distributors Inc.

Price: £8.44
Rating: 4.7/5
Reviews: 1,533
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Mangrove Jack's26%
Bigger Jugs24%
Youngs20%
CAPYBARA Distributors Inc.16%
ODN Gift Supplies5%
ENÓCILIS MULTI PURPOSE SILICONE3%
Open — no brand owns it (4 brands, 7%)

Cider Yeast demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR14.0%Products16Brands10Top 5 Brands90%OOS Rate9.2%Rating4.6★Reviews835Avg BSR#168

What reviews say buyers love and hate about Cider Yeast

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Advertised Vs Actual Product30%

“As described”

Taste-Overall15%

“Clean Taste and Use”

Value For Money11%

“Good value for money”

Alcohol Flavor9%

“This will boost whatever alcohol when you add to ingredients you already have”

Quality-Overall9%

“No complaints”

What buyers complain about

73% of reviews

Functionality-Overall20%

“it does not do its job”

Quality-Overall20%

“Bad Quaility”

Cooking Instructions20%

“the yeast itself takes way longer to ferment than advertised for me anyway”

Heating7%

“left it a little hot and phenolic”

Alcohol Content7%

“Cheeked the alcohol content it got up to 24% proof”

Cider Yeast return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

100%

Common Cider Yeast questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cider Yeast 44/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +26.6% over the last 90 days.

Cider Yeast buyers on Amazon United Kingdom complain most about Functionality-Overall, Quality-Overall, Cooking Instructions, the themes mined from the niche's reviews. Its return rate is 0.0%.