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Cider Making Kit

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $40K a year here, so Cider Making Kit is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£40K/yr54K searches / yr
90-day growth
+49.1%search demand this quarter
Competition
56%top-5 click share · 13 brands · 17 sellers

Flapen Score

Cider Making Kit against its category

The dotted line is the Grocery average. Past it, Cider Making Kit is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cider Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cider Making Kit 54K times last year and spent an estimated £40K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+49.1%
Conversion, latest week
2.6%
Market size, estimated
£40Ka year
Peak month
September6.4× the quietest month
Top search term
cider making kit39K searches a year

02 · Price

A sale here is worth £29.05.

Listings sell for £29.05 on average, from £6.11 to £60.72. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £29.05 that is £0 to £3K a year per listing.

Average price
£29.05inside the $15 to $100 sweet spot
Price range
£6.11–£60.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #124 within Beer, Wine & Spirits. It carries 79 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
14%
Out of stock, average day
5.2%
Average rank
#124in Beer, Wine & Spirits
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
79per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Cider Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

17

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

20%

  • Almost Off Grid35%
  • Festival11%
  • SQUEEZE master11%
  • DIAH DO IT AT HOME9%
  • On the Rocks7%
  • 247Homebrew7%

Demand

Cider Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Cider Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cider making kit39K/yr
  • cider making kits home brew6K/yr
  • cider brewing kit4K/yr
  • cider kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Cider Making Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.25

Slightly more expensive

for the price should have added more or reduced the price because after reviewing iti found i could have gotten more for less if i had bought seperatly

Leak-Proof13%

Leaky tap

the tap leaks

Size-Overall13%−0.09

Bungs don't fit well

Love

Taste-Overall43%+3.97

Super taste easy to make

Thought I would give this cider kit a go for a change, crikey, what a shock, it's so drinkable

Very tasty

Strength14%−0.03

Sturdy bucket,

Perfect - nice sturdy lid

Quality-Overall14%−0.03

Glass bottles itself are fine product

feels high quality

Design-Overall7%+0.47

Great design on bubble

Ease Of Use7%+0.47

tap easy to fit - its great

Return

0.3% Return rate 25% Fixable by listing

Leak-Proof44%▁▁█▁▅▄

Leaky tap

the tap leaks

Size-Overall25%▁█▁▁▁▃

Bungs don't fit well

Instructions/User Manual/Troubleshooting13%▁▁▁▁▁█
Ease Of Use13%▁▁▁▁█▁
Maintenance And Repair6%▁▁▁▁▁█

FAQ

Common Cider Making Kit questions

Answered from the same tracked data.