cider gift set
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+121.1%90-day search growth — must beat 0% to launch
Avg price
Great£20.78avg listing price — sweet spot $15–$100
Review moat
Great287.93avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.53–£43.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Good£378K£378K/yr · 294K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, cider gift set is a £378K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cider gift set market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £312K–£416K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 73%
- Out of stock
- 23.4%
- Avg brand age
- 46 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
36
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
9%
- Hawkstone59%
- Blue Tree10%
- Cranes9%
- Twelve Green Bottles6%
- Kopparberg4%
- SERIOUS PIG3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +121.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 15.8×
Top cider gift set search terms
- hawkstone cider94K/yr
- cider gift set116K/yr
- cider gift13K/yr
- cider gifts for men18K/yr
- hawkstone hedgerow cider6K/yr
- cider gifts10K/yr
- fruit cider gift set10K/yr
- thatchers cider gift set8K/yr
- cider hamper5K/yr
- hawkstone cider gift set3K/yr
Top cider gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hawkstone Cider 12 x 500ml Bottles
Hawkstone£24.334.1★202 rev
Hawkstone Cider 6 x 500ml Bottles
Hawkstone£13.214.4★311 rev
Brewhouse Craft Cider Selection complete with Chalice Glass and 3x330ml Bottles. Premium British Cider Gift Set includes Rattler Thistly Cross and Pulp Cider. Perfect for Birthdays and Christmas
Blue Tree£11.054.6★38 rev
Cranes Cider Bundle 9 x 500ml selection of ciders
Cranes£20.484.5★372 rev
Hawkstone Premium Lager Bottle 6 x 330ml
Hawkstone£11.844.5★1,573 rev
Newest
by launch date
Serious Pig + Hawkstone Gift Set with Glassware and Gourmet Pub Snacks (15 Pack)
SERIOUS PIG£43.8435 rev
Courtneys Premium Devon Cider Gift Set 3 x 500ml Bottles Traditional West Country Cider Collection Whimple Orchards Devon Dapple Silly Cow Varieties
Vigo Presses£16.642 rev
Hawkstone Hamper - Lager Beer Gift Set With Lager IPA Pilsner & Session Beer From Clarkson Farm | Beer Gifts For Men Birthday Gift For Dads & Husbands
Clearwater Hampers£43.8036 rev
Cheese and Cider Gift Hamper Set Includes 6 Snacks 2 x Cider Bottles Plus Cheese Meat & Savoury Snacks Fathers Day Hamper Gift For Him (2 Cornish Orchard Gold Ciders)
The Cheese Wedge Co.£29.5469 rev
The Purbeck Cider Company Craft Cider Gift Set | 3 x 330ml Cans | Lightly Sparkling Trio | Premium Dorset Cider
Twelve Green Bottles£11.035 rev
Trending
90-day click momentumSerious Pig + Hawkstone Gift Set with Glassware and Gourmet Pub Snacks (15 Pack)
SERIOUS PIG£43.844.6★
Hawkstone Premium Lager Bottle 6 x 330ml
Hawkstone£11.844.5★
Hawkstone Cider 12 x 500ml Bottles
Hawkstone£24.334.1★
Personalised Engraved Wooden Bottle Carrier with Bottle Opener & 4 Bottles of Hawkstone Cider Gift Set 5% vol
Regalo£34.704.3★
Courtneys Premium Devon Cider Gift Set 3 x 500ml Bottles Traditional West Country Cider Collection Whimple Orchards Devon Dapple Silly Cow Varieties
Vigo Presses£16.645.0★
What buyers say about cider gift set
What buyers praise and complain about, mined from review topics.What buyers love
“Gift”
“I find that there is a good selection of different tastes here and that's great”
“Good value for Ur money”
“Excellent product”
“offering a nice variety of flavours that complement the drinks perfectly”
“Love the varied flavours”
“exactly as described”
“He said that the size of the packets are perfect as they are quite strongly flavoured”
“easily drinkable”
“The cider was my pick of the bunch of the drinks with a crisp sweetness that would have been even better in hot weather”
What buyers complain about
“Expensive”
“Disappointed as this is a gift”
“Cheap Tasting Rubbish”
“bitter”
“one of the cans had leaked everywhere”
“Disappointed as I bought to drink not clean up after”
“The snacks are quite salty”
“scratched some kind of itch in my brain I didn't know I had”
“Some of the snacks are on the smaller side”
Common questions
- Is cider gift set profitable to sell on Amazon United Kingdom?
- The niche generates £378K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +121.1%. Flapen's verdict: Worth a look (62/100).
- How competitive is the cider gift set niche?
- 11 brands and 36 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in cider gift set?
- Top complaints mined from reviews: Value For Money, Gifting Purpose, Taste-Overall. The return rate is 0.4%.
- When does demand for cider gift set peak?
- Demand peaks in Nov–Dec; the busiest month runs 15.8× the quietest.
- What does it cost to enter the cider gift set niche?
- Listings span £7.53–£43.84; the average listing price is £20.78 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.