How competitive is the Cider Gift Set niche on Amazon United Kingdom?

11 brands and 36 sellers compete in Cider Gift Set on Amazon United Kingdom. The top 5 Cider Gift Set products take 74% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Cider Gift Set?

Cider Gift Set buyers on Amazon United Kingdom complain most about Value For Money, Gifting Purpose, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Cider Gift Set niche?

Cider Gift Set sells for £20.78 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.53–£43.84. The average incumbent carries 288 reviews — the moat a new listing must climb.

Cider Gift Set

Cider Gift Set shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

This niche Category average

Is Cider Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cider Gift Set is a £378K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.

Cider Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +121.1% over the last 90 days and 6.2% of searches end in a purchase.

£378K

revenue / yr

Units sold / yr20K

Search volume / yr+121.1%294K

Conversion rate6.2%

Avg price£20.78

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 36

Top-5 product click share74%

Open market12%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Top Cider Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hawkstone Cider 12 x 500ml Bottles

Price: £24.33
Rating: 4.1/5
Reviews: 202
Age: 4y ago

Hawkstone Cider 6 x 500ml Bottles

Price: £13.21
Rating: 4.4/5
Reviews: 311
Age: 4y ago

Brewhouse Craft Cider Selection complete with Chalice Glass and 3x330ml Bottles. Premium British Cider Gift Set includes Rattler Thistly Cross and Pulp Cider. Perfect for Birthdays and Christmas

Price: £11.05
Rating: 4.6/5
Reviews: 38
Age: 1y ago

Cranes Cider Bundle 9 x 500ml selection of ciders

Price: £20.48
Rating: 4.5/5
Reviews: 372
Age: 5y ago

Hawkstone Premium Lager Bottle 6 x 330ml

Price: £11.84
Rating: 4.5/5
Reviews: 1,573
Age: 4y ago

Newest

by launch date

Serious Pig + Hawkstone Gift Set with Glassware and Gourmet Pub Snacks (15 Pack)

Price: £43.84
Rating: 4.6/5
Reviews: 35
Age: 5mo ago

Courtneys Premium Devon Cider Gift Set 3 x 500ml Bottles Traditional West Country Cider Collection Whimple Orchards Devon Dapple Silly Cow Varieties

Price: £16.64
Rating: 5.0/5
Reviews: 2
Age: 8mo ago

Hawkstone Hamper - Lager Beer Gift Set With Lager IPA Pilsner & Session Beer From Clarkson Farm | Beer Gifts For Men Birthday Gift For Dads & Husbands

Price: £43.80
Rating: 3.2/5
Reviews: 36
Age: 1y ago

Cheese and Cider Gift Hamper Set Includes 6 Snacks 2 x Cider Bottles Plus Cheese Meat & Savoury Snacks Fathers Day Hamper Gift For Him (2 Cornish Orchard Gold Ciders)

Price: £29.54
Rating: 4.6/5
Reviews: 69
Age: 1y ago

The Purbeck Cider Company Craft Cider Gift Set | 3 x 330ml Cans | Lightly Sparkling Trio | Premium Dorset Cider

Price: £11.03
Rating: 5.0/5
Reviews: 5
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Hawkstone59%
Blue Tree10%
Cranes9%
Twelve Green Bottles6%
Kopparberg4%
SERIOUS PIG3%
Open — no brand owns it (5 brands, 9%)

Cider Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume294KCVR6.2%Products15Brands11Top 5 Brands88%OOS Rate23.4%Rating4.5★Reviews288Avg BSR#65

Peak months: Nov, Dec · busiest ÷ quietest = 15.8×

Top Cider Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hawkstone cider94K/yr +220.4%7.4% conv.
cider gift set116K/yr +59.6%3.8% conv.
cider gift13K/yr +92.7%2.8% conv.
cider gifts for men18K/yr +32.6%3.6% conv.
hawkstone hedgerow cider6K/yr +247.7%0.7% conv.
cider gifts10K/yr +63.3%1.6% conv.
fruit cider gift set10K/yr +53.2%4.4% conv.
thatchers cider gift set8K/yr +80.0%0.1% conv.
cider hamper5K/yr +109.0%2.6% conv.
hawkstone cider gift set3K/yr +281.4%4.3% conv.

What reviews say buyers love and hate about Cider Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Gifting Purpose20%

“Gift”

Taste-Overall20%

“I find that there is a good selection of different tastes here and that's great”

Value For Money14%

“Good value for Ur money”

Quality-Overall13%

“Excellent product”

Alcohol Flavor12%

“offering a nice variety of flavours that complement the drinks perfectly”

What buyers complain about

61% of reviews

Value For Money23%

“Expensive”

Gifting Purpose15%

“Disappointed as this is a gift”

Taste-Overall8%

“Cheap Tasting Rubbish”

Bitter5%

“bitter”

Leak-Proof5%

“one of the cans had leaked everywhere”

Common Cider Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cider Gift Set 62/100 on Amazon United Kingdom — Worth a look. The niche generates £378K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +121.1% over the last 90 days.