Skip to content

Cider Gift Set

Maybe

Returns run at only 0.4% of orders. But the top 5 products take 74% of clicks, so Cider Gift Set is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£378K/yr294K searches / yr
90-day growth
+121.1%search demand this quarter
Competition
74%top-5 click share · 11 brands · 36 sellers

Flapen Score

Cider Gift Set against its category

The dotted line is the Grocery average. Past it, Cider Gift Set is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cider Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cider Gift Set 294K times last year and spent an estimated £378K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +121.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £378K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
+121.1%
Conversion, latest week
6.2%
Market size, estimated
£378Ka year
Peak month
December15.8× the quietest month
Top search term
hawkstone cider94K searches a year

02 · Price

A sale here is worth £20.78.

Listings sell for £20.78 on average, from £7.53 to £43.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £20.78 that is £10K to £16K a year per listing.

Average price
£20.78inside the $15 to $100 sweet spot
Price range
£7.53–£43.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£10K–£16K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #65 within Beer, Wine & Spirits. It carries 288 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
67%
Out of stock, average day
23.4%
Average rank
#65in Beer, Wine & Spirits
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cider Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£38K£76K£113K£151K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

36

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Hawkstone59%
  • Blue Tree10%
  • Cranes9%
  • Twelve Green Bottles6%
  • Kopparberg4%
  • SERIOUS PIG3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Cider Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.8×

Search terms

Top Cider Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hawkstone cider94K/yr
  • cider gift set116K/yr
  • cider gift13K/yr
  • cider gifts for men18K/yr
  • hawkstone hedgerow cider6K/yr
  • cider gifts10K/yr
  • fruit cider gift set10K/yr
  • thatchers cider gift set8K/yr
  • cider hamper5K/yr
  • hawkstone cider gift set3K/yr

Reviews and returns

What reviews say buyers love and hate about Cider Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%−0.09

Expensive

Way too expensive

unreasonable price

Gifting Purpose15%+0.67

Disappointed as this is a gift

Dissapointing present

Not for sharing

Taste-Overall8%+1.95

Cheap Tasting Rubbish

Sad to say it tasted cheap

Unfortunately a very chemical aftertaste

Bitter5%−0.05

bitter

Leak-Proof5%

one of the cans had leaked everywhere

Love

Gifting Purpose20%+0.67

Gift

Great gift

Good for gifting

Taste-Overall20%+1.95

I find that there is a good selection of different tastes here and that's great

Great taste

Great price and tasted yummy

Value For Money14%−0.09

Good value for Ur money

Excellent Product at a great price

so Id say its great value for money

Quality-Overall13%−0.14

Excellent product

Amazing variety

The glassware is excellent quality too

Alcohol Flavor12%+1.07

offering a nice variety of flavours that complement the drinks perfectly

A very enjoyable drink

Fantastic cool refreshing drink

FAQ

Common Cider Gift Set questions

Answered from the same tracked data.