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Cider

Maybe

Returns run at only 0.2% of orders. But prices span $2.52–$17.89, mostly outside the sweet spot, so Cider is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,976 Grocery niches · +17 vs the category median of 46
Market size
£1.1M/yr1.5M searches / yr
90-day growth
+67.2%search demand this quarter
Competition
46%top-5 click share · 10 brands · 49 sellers

Flapen Score

Cider against its category

The dotted line is the Grocery average. Past it, Cider is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cider market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cider 1.5M times last year and spent an estimated £1.1M. The top 5 brands take 84% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +67.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+67.2%
Conversion, latest week
8.3%
Market size, estimated
£1.1Ma year
Peak month
December2.9× the quietest month
Top search term
cider681K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £2.52 to £17.89. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £9.38 that is £28K to £38K a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£2.52–£17.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
£28K–£38K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Beer, Wine & Spirits. It carries 425 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#177in Beer, Wine & Spirits
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
425per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
64 months

Products

Top Cider products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£91K£137K£182K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

49

Top-5 brand share

84%

Top 20: 98%

Top-5 click share

46%

Top 20: 87%

Open market

10%

  • Kopparberg30%
  • Inch's16%
  • Westons16%
  • Thatchers12%
  • kopparbergs bryggeri ab10%
  • Old Mout6%
  • Open — no brand owns it (4 brands, 10%)

Demand

Cider search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Cider search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cider681K/yr
  • kopparberg cider153K/yr
  • cider cans63K/yr
  • thatchers cider66K/yr
  • strongbow cider68K/yr
  • inches cider50K/yr
  • old mout cider49K/yr
  • cider offers deal of the day22K/yr
  • kopparberg45K/yr
  • henry westons vintage cider 12 bottles39K/yr

Reviews and returns

What reviews say buyers love and hate about Cider

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+0.61

Unfortunately, it tastes nothing like it

Low on taste

Not a nice taste

Value For Money21%+1.11

its getting very expensive

now unable to buy at the cheaper price

Too expensive

Alcohol Content9%−0.04

Be careful buying this product there are some cans that are alcohol free

Would not purchase any other brand as this is low alcohol

Alcohol strength questionable

Leak-Proof6%

one of the cans had leaked everywhere

Turned up all smashed bottles and leaked everywhere

Sweetness5%−0.04

I found the ciders too sweet

Too sweet and full of calories

Way too sweet

Love

Taste-Overall29%+0.61

Very tasty

Fantastic cider you can really taste the apples

Great price and tasted yummy

Value For Money23%+1.11

Great value for money

Great value

Good value

Alcohol Flavor12%+1.68

Lovely drink

A lovely alternative to alcohol

A very enjoyable drink

Flavor9%+0.53

A beautiful flavour and taste

Nice variety of flavours

Love the varied flavours

Freshness9%+0.53

Quite refreshing

LOVELY AND REFRESHING

A good refreshing drink

Return

0.2% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

FAQ

Common Cider questions

Answered from the same tracked data.