How competitive is the Cider niche on Amazon United Kingdom?

10 brands and 49 sellers compete in Cider on Amazon United Kingdom. The top 5 Cider products take 46% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Cider?

Cider buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Alcohol Content, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Cider niche?

Cider sells for £9.38 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.52–£17.89. The average incumbent carries 425 reviews — the moat a new listing must climb.

Cider

Cider clears our launch bar: a $1.1M/yr market growing +67.2% this quarter with returns at 0.2%.

Flapen Score

Launch it

This niche Category average

Is Cider profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cider is a £1.1M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Launch it — 63/100.

Cider: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +67.2% over the last 90 days and 8.3% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr200K

Search volume / yr+67.2%1.5M

Conversion rate8.3%

Avg price£9.38

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers10 · 49

Top-5 product click share46%

Open market16%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Top Cider products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kopparberg Fruit Cider Variety 10 x 330ml

Price: £7.53
Rating: 4.8/5
Reviews: 738
Age: 2y ago

Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans

Price: £8.96
Rating: 4.5/5
Reviews: 49
Age: 7mo ago

Inchs Apple Cider Can 24x440ml

Price: £17.89
Rating: 4.7/5
Reviews: 1,445
Age: 5y ago

Henry Westons Vintage Glass Bottles 8.2% ABV 12 x 500ml Multipack | Refreshing Medium Dry Sparkling Cider | Slowly Matured in Oak Vats for a Smooth & Rounded Flavour

Price: £15.12
Rating: 4.6/5
Reviews: 2,772
Age: 12y ago

Thatchers Gold - 10 x 440ml Cans Smooth Medium-Dry Apple Cider

Price: £9.68
Rating: 4.6/5
Reviews: 309
Age: 12y ago

Newest

by launch date

Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans

Price: £8.96
Rating: 4.5/5
Reviews: 49
Age: 7mo ago

Old Mout Mango & Passionfruit Cider Cans 10x330ml

Price: £7.40
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Inchs Cloudy Hazy Apple Cider 10x440ml Cans

Price: £8.28
Rating: 4.8/5
Reviews: 10
Age: 1y ago

Thatchers Juicy Apple Cider 10 x 440ml

Price: £10.22
Rating: 4.6/5
Reviews: 15
Age: 1y ago

Henry Westons British Vintage Cider 7.3% ABV 6 x 750ml

Price: £10.92
Rating: 4.9/5
Reviews: 18
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

84%

Top 20: 98%

Top-5 click share

46%

Top 20: 87%

Open market

10%

Kopparberg30%
Inch's16%
Westons16%
Thatchers12%
kopparbergs bryggeri ab10%
Old Mout6%
Open — no brand owns it (4 brands, 10%)

Cider demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR8.3%Products33Brands10Top 5 Brands84%OOS Rate0.0%Rating4.6★Reviews425Avg BSR#177

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.9×

Top Cider search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cider681K/yr +57.0%5.3% conv.
kopparberg cider153K/yr +105.8%9.3% conv.
cider cans63K/yr +104.4%6.0% conv.
thatchers cider66K/yr +123.8%4.7% conv.
strongbow cider68K/yr +17.7%3.7% conv.
inches cider50K/yr +61.9%8.6% conv.
old mout cider49K/yr +109.6%3.8% conv.
cider offers deal of the day22K/yr +354.2%5.7% conv.
kopparberg45K/yr +57.3%5.8% conv.
henry westons vintage cider 12 bottles39K/yr +37.1%13.8% conv.

What reviews say buyers love and hate about Cider

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Taste-Overall29%

“Very tasty”

Value For Money23%

“Great value for money”

Alcohol Flavor12%

“Lovely drink”

Flavor9%

“A beautiful flavour and taste”

Freshness9%

“Quite refreshing”

What buyers complain about

80% of reviews

Taste-Overall22%

“Unfortunately, it tastes nothing like it”

Value For Money21%

“its getting very expensive”

Alcohol Content9%

“Be careful buying this product there are some cans that are alcohol free”

Leak-Proof6%

“one of the cans had leaked everywhere”

Sweetness5%

“I found the ciders too sweet”

Cider return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Cider questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cider 63/100 on Amazon United Kingdom — Launch it. The niche generates £1.1M/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +67.2% over the last 90 days.