Cider
MaybeReturns run at only 0.2% of orders. But prices span $2.52–$17.89, mostly outside the sweet spot, so Cider is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 2,976 Grocery niches · +17 vs the category median of 4663
- Market size
- £1.1M/yr1.5M searches / yr
- 90-day growth
- +67.2%search demand this quarter
- Competition
- 46%top-5 click share · 10 brands · 49 sellers
Flapen Score
Cider against its category
The dotted line is the Grocery average. Past it, Cider is stronger. Inside it, weaker.
Market
The Cider market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cider 1.5M times last year and spent an estimated £1.1M. The top 5 brands take 84% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +67.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +67.2%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £1.1Ma year
- Peak month
- December2.9× the quietest month
- Top search term
- cider681K searches a year
02 · Price
A sale here is worth £9.38.
Listings sell for £9.38 on average, from £2.52 to £17.89. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £9.38 that is £28K to £38K a year per listing.
- Average price
- £9.38under the $15 to $100 sweet spot
- Price range
- £2.52–£17.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £28K–£38K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Beer, Wine & Spirits. It carries 425 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #177in Beer, Wine & Spirits
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 425per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Cider products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kopparberg Fruit Cider Variety 10 x 330ml
- Price
- £7.53
- Rating
- 4.8/5
- Reviews
- 738
- Age
- 2y ago

Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 7mo ago

Inchs Apple Cider Can 24x440ml
- Price
- £17.89
- Rating
- 4.7/5
- Reviews
- 1,445
- Age
- 5y ago

Henry Westons Vintage Glass Bottles 8.2% ABV 12 x 500ml Multipack | Refreshing Medium Dry Sparkling Cider | Slowly Matured in Oak Vats for a Smooth & Rounded Flavour
- Price
- £15.12
- Rating
- 4.6/5
- Reviews
- 2,772
- Age
- 12y ago

Thatchers Gold - 10 x 440ml Cans Smooth Medium-Dry Apple Cider
- Price
- £9.68
- Rating
- 4.6/5
- Reviews
- 309
- Age
- 12y ago
Trending
90-day click momentum
CIDER Summer Dresses 2024 Wedding Guest Dress Cocktail Dresses Solid Satin Cowl Neck Cami Mini Dress White L
- Price
- £12.77
- Rating
- 3.9/5
- Reviews
- 180
- Age
- 2y ago

Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 7mo ago

Old Mout Mango & Passionfruit Cider Cans 10x330ml
- Price
- £7.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Thatchers Haze - 10 x 440 ml Cans Sweet Refreshingly Cloudy Apple Cider
- Price
- £8.75
- Rating
- 4.6/5
- Reviews
- 540
- Age
- 6y ago

KNIGHTS Vintage - 8.4% Medium Dry Vintage Apple Cider 12 x 500ml Bottles
- Price
- £15.81
- Rating
- 4.2/5
- Reviews
- 121
- Age
- 2y ago
Newest
by launch date
Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 7mo ago

Old Mout Mango & Passionfruit Cider Cans 10x330ml
- Price
- £7.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Inchs Cloudy Hazy Apple Cider 10x440ml Cans
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

Thatchers Juicy Apple Cider 10 x 440ml
- Price
- £10.22
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

Henry Westons British Vintage Cider 7.3% ABV 6 x 750ml
- Price
- £10.92
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
49
Top-5 brand share
84%
Top 20: 98%
Top-5 click share
46%
Top 20: 87%
Open market
10%
- Kopparberg30%
- Inch's16%
- Westons16%
- Thatchers12%
- kopparbergs bryggeri ab10%
- Old Mout6%
- Open — no brand owns it (4 brands, 10%)
Demand
Cider search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Cider search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cider681K/yr
- kopparberg cider153K/yr
- cider cans63K/yr
- thatchers cider66K/yr
- strongbow cider68K/yr
- inches cider50K/yr
- old mout cider49K/yr
- cider offers deal of the day22K/yr
- kopparberg45K/yr
- henry westons vintage cider 12 bottles39K/yr
Reviews and returns
What reviews say buyers love and hate about Cider
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unfortunately, it tastes nothing like it
Low on taste
Not a nice taste
its getting very expensive
now unable to buy at the cheaper price
Too expensive
Be careful buying this product there are some cans that are alcohol free
Would not purchase any other brand as this is low alcohol
Alcohol strength questionable
one of the cans had leaked everywhere
Turned up all smashed bottles and leaked everywhere
I found the ciders too sweet
Too sweet and full of calories
Way too sweet
Love
Very tasty
Fantastic cider you can really taste the apples
Great price and tasted yummy
Great value for money
Great value
Good value
Lovely drink
A lovely alternative to alcohol
A very enjoyable drink
A beautiful flavour and taste
Nice variety of flavours
Love the varied flavours
Quite refreshing
LOVELY AND REFRESHING
A good refreshing drink
Return
0.2% Return rate 100% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cider questions
Answered from the same tracked data.









