Cider
MaybeAn estimated 0.2% of orders come back. But prices span $2.52–$17.89, mostly outside the sweet spot, so Cider is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 2,976 Grocery niches · +17 vs the category median of 4663
- Market size
- £1.1M/yr1.5M searches / yr
- 90-day growth
- +67.2%search demand this quarter
- Competition
- 46%top-5 click share · 10 brands · 49 sellers
Flapen Score
Cider against its category
The dotted line is the Grocery average. Past it, Cider is stronger. Inside it, weaker.
Market
The Cider market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cider 1.5M times last year and spent an estimated £1.1M. The top 5 brands take 84% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +67.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +67.2%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £1.1Ma year
- Peak month
- December2.9× the quietest month
- Top search term
- cider681K searches a year
02 · Price
A sale here is worth £9.38.
Listings sell for £9.38 on average, from £2.52 to £17.89. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £9.38 that is £28K to £38K a year per listing.
- Average price
- £9.38under the $15 to $100 sweet spot
- Price range
- £2.52–£17.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £28K–£38K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Beer, Wine & Spirits. It carries 425 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #177in Beer, Wine & Spirits
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 425per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Cider products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kopparberg Fruit Cider Variety 10 x 330ml
- Price
- £7.53
- Rating
- 4.8/5
- Reviews
- 738
- Age
- 2y ago

Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 7mo ago

Inchs Apple Cider Can 24x440ml
- Price
- £17.89
- Rating
- 4.7/5
- Reviews
- 1,445
- Age
- 5y ago

Henry Westons Vintage Glass Bottles 8.2% ABV 12 x 500ml Multipack | Refreshing Medium Dry Sparkling Cider | Slowly Matured in Oak Vats for a Smooth & Rounded Flavour
- Price
- £15.12
- Rating
- 4.6/5
- Reviews
- 2,772
- Age
- 12y ago

Thatchers Gold - 10 x 440ml Cans Smooth Medium-Dry Apple Cider
- Price
- £9.68
- Rating
- 4.6/5
- Reviews
- 309
- Age
- 12y ago
Trending
estimated 90-day click momentum
CIDER Summer Dresses 2024 Wedding Guest Dress Cocktail Dresses Solid Satin Cowl Neck Cami Mini Dress White L
- Price
- £12.77
- Rating
- 3.9/5
- Reviews
- 180
- Age
- 2y ago

Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 7mo ago

Old Mout Mango & Passionfruit Cider Cans 10x330ml
- Price
- £7.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Thatchers Haze - 10 x 440 ml Cans Sweet Refreshingly Cloudy Apple Cider
- Price
- £8.75
- Rating
- 4.6/5
- Reviews
- 540
- Age
- 6y ago

KNIGHTS Vintage - 8.4% Medium Dry Vintage Apple Cider 12 x 500ml Bottles
- Price
- £15.81
- Rating
- 4.2/5
- Reviews
- 121
- Age
- 2y ago
Newest
by launch date
Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 7mo ago

Old Mout Mango & Passionfruit Cider Cans 10x330ml
- Price
- £7.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Inchs Cloudy Hazy Apple Cider 10x440ml Cans
- Price
- £8.28
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

Thatchers Juicy Apple Cider 10 x 440ml
- Price
- £10.22
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

Henry Westons British Vintage Cider 7.3% ABV 6 x 750ml
- Price
- £10.92
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
49
Est. top-5 brand share
84%
Top 20: 98%
Est. top-5 click share
46%
Top 20: 87%
Open market
10%
- Kopparberg30%
- Inch's16%
- Westons16%
- Thatchers12%
- kopparbergs bryggeri ab10%
- Old Mout6%
- Open — no brand owns it (4 brands, 10%)
Demand
Cider search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Cider search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cider681K/yr
- kopparberg cider153K/yr
- cider cans63K/yr
- thatchers cider66K/yr
- strongbow cider68K/yr
- inches cider50K/yr
- old mout cider49K/yr
- cider offers deal of the day22K/yr
- kopparberg45K/yr
- henry westons vintage cider 12 bottles39K/yr
Reviews and returns
What reviews say buyers love and hate about Cider
We read the reviews and the return reasons for every product selling here.
“Unfortunately, it tastes nothing like it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cider questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









