cider
Launch itA $1.1M/yr market growing +67.2% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 1.5M searches
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Great425.36avg incumbent reviews — the moat a new listing must climb
Growth
Great+67.2%90-day search growth — must beat 0% to launch
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.38avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£2.52–£17.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cider is a £1.1M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Launch it — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cider market data
- Units sold / yr
- 150K–200K
- avg 3,000–4,000/product
- Revenue / yr
- £1.4M–£1.9M
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #177
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 36%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
49
Top-5 brand share
84%
Top 20: 98%
Top-5 click share
46%
Top 20: 87%
Open market
10%
- Kopparberg30%
- Inch's16%
- Westons16%
- Thatchers12%
- kopparbergs bryggeri ab10%
- Old Mout6%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +67.2% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.9×
Top cider search terms
- cider681K/yr
- kopparberg cider153K/yr
- cider cans63K/yr
- thatchers cider66K/yr
- strongbow cider68K/yr
- inches cider50K/yr
- old mout cider49K/yr
- cider offers deal of the day22K/yr
- kopparberg45K/yr
- henry westons vintage cider 12 bottles39K/yr
Top cider products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kopparberg Fruit Cider Variety 10 x 330ml
Kopparberg£7.534.8★738 rev
Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans
kopparbergs bryggeri ab£8.964.5★49 rev
Inchs Apple Cider Can 24x440ml
Inch's£17.894.7★1,445 rev
Henry Westons Vintage Glass Bottles 8.2% ABV 12 x 500ml Multipack | Refreshing Medium Dry Sparkling Cider | Slowly Matured in Oak Vats for a Smooth & Rounded Flavour
Westons£15.124.6★2,772 rev
Thatchers Gold - 10 x 440ml Cans Smooth Medium-Dry Apple Cider
Thatchers£9.684.6★309 rev
Newest
by launch dateKopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans
kopparbergs bryggeri ab£8.9649 rev
Old Mout Mango & Passionfruit Cider Cans 10x330ml
Old Mout£7.401 rev
Inchs Cloudy Hazy Apple Cider 10x440ml Cans
Inch's£8.2810 rev
Thatchers Juicy Apple Cider 10 x 440ml
Thatchers£10.2215 rev
Henry Westons British Vintage Cider 7.3% ABV 6 x 750ml
Westons£10.9218 rev
Trending
90-day click momentum
CIDER Summer Dresses 2024 Wedding Guest Dress Cocktail Dresses Solid Satin Cowl Neck Cami Mini Dress White L
CIDER£12.773.9★
Kopparberg 18x330ml Party Pack of Premium Cider 3x Strawberry & Lime 3x Spiced Apple 3x Pear 6x Mixed Fruit and 3 alcohol free Mixed Fruit 330ml cans
kopparbergs bryggeri ab£8.964.5★
Old Mout Mango & Passionfruit Cider Cans 10x330ml
Old Mout£7.405.0★
Thatchers Haze - 10 x 440 ml Cans Sweet Refreshingly Cloudy Apple Cider
Thatchers£8.754.6★
KNIGHTS Vintage - 8.4% Medium Dry Vintage Apple Cider 12 x 500ml Bottles
Knights Vintage£15.814.2★
What buyers say about cider
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty”
“Great value for money”
“Lovely drink”
“A beautiful flavour and taste”
“Quite refreshing”
“Great range and value”
“Done the job”
“Gift”
“the low sugar by standards of cider is refreshingly to my taste”
“Really refreshing, not too bitter not too sweet, nice ABR % and value for money”
What buyers complain about
“Unfortunately, it tastes nothing like it”
“its getting very expensive”
“Be careful buying this product there are some cans that are alcohol free”
“one of the cans had leaked everywhere”
“I found the ciders too sweet”
“Poor”
“Cheap cider”
“No proper description”
“our door bell was working but they never ran̈g it”
“Great as always shame it only lasted 2 days”
Top return reasons
Common questions
- Is cider profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +67.2%. Flapen's verdict: Launch it (63/100).
- How competitive is the cider niche?
- 10 brands and 49 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in cider?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Alcohol Content. The return rate is 0.2%.
- When does demand for cider peak?
- Demand peaks in Jun–Jul–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the cider niche?
- Listings span £2.52–£17.89; the average listing price is £9.38 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.