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53

chutneys gift set

Worth a look

Shows low returns (0.0%), but a small market ($132K/yr) keeps it on the watch list.

Market size 30Growth 33Conversion 86Competition 59Returns 100Price range 55Avg price 42Brand share 37Review moat 93Quality gap 32

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great143.64

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.34–£29.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.07

avg listing price — sweet spot $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£132K

£132K/yr · 122K searches

According to Flapen's Amazon United Kingdom niche tracking, chutneys gift set is a £132K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chutneys gift set market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
£89K–£111K
units × avg price
Conversion rate
9.8%
Avg BSR
#188
Page quality
0%
Prime
89%
Sponsored
86%
Out of stock
17.0%
Avg brand age
50 months
Avg seller age
181 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

35

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

13%

  • Tracklements47%
  • PVL Trade14%
  • Cottage Delight8%
  • Windmill Gifts7%
  • Otter Vale6%
  • House of Gifts5%
  • Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 23.2×

Top chutneys gift set search terms

  • chutneys gift set59K/yr
  • tracklements28K/yr
  • tracklements mustard7K/yr
  • chutney gift set16K/yr
  • chutney selection6K/yr
  • chutney set7K/yr
All search terms

Top chutneys gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£5K8%£11K12%£16K16%£21K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about chutneys gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Strong tastes fine”

Gifting Purpose28%

“enjoyed as a gift”

Quality-Overall10%

“The cheeses feel proper quality”

Flavor8%

“Good selection of flavours”

Value For Money7%

“Good value for money”

Spiciness3%

“Best chilli jam”

Sweetness2%

“Definitely give this sauce a try if your a sweet mustard lover”

Cooking Instructions1%

“I use in cooking- good product and great taste”

Size-Overall1%

“nice size”

Advertised Vs Actual Product1%

“As described”

What buyers complain about

Taste-Overall19%

“No garlic taste”

Value For Money13%

“It's not cheap”

Sweetness12%

“It is much too sweet”

Size-Overall11%

“bigger than I expected”

Spiciness6%

“Caramelised onion”

Stale/Rotten/Spoiled5%

“Totally vile”

Allergies4%

“have egg allergies”

Moist/Dry4%

“Too dry”

Strength4%

“Unlike the weak stuff you get now”

Flavor4%

“Very bland, hardly any taste, will not buy again”

Common questions

Is chutneys gift set profitable to sell on Amazon United Kingdom?
The niche generates £132K/yr across 28 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the chutneys gift set niche?
11 brands and 35 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in chutneys gift set?
Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
When does demand for chutneys gift set peak?
Demand peaks in Nov–Dec; the busiest month runs 23.2× the quietest.
What does it cost to enter the chutneys gift set niche?
Listings span £3.34–£29.33; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.