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Chutneys Gift Set

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $132K a year here, so Chutneys Gift Set is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£132K/yr122K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
50%top-5 click share · 11 brands · 35 sellers

Flapen Score

Chutneys Gift Set against its category

The dotted line is the Grocery average. Past it, Chutneys Gift Set is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chutneys Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chutneys Gift Set 122K times last year and spent an estimated £132K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
9.8%
Market size, estimated
£132Ka year
Peak month
December23.2× the quietest month
Top search term
chutneys gift set59K searches a year

02 · Price

A sale here is worth £11.07.

Listings sell for £11.07 on average, from £3.34 to £29.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.07 that is £3K to £6K a year per listing.

Average price
£11.07under the $15 to $100 sweet spot
Price range
£3.34–£29.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #188 within Condiments & Sauces. It carries 144 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
89%
Out of stock, average day
17.0%
Average rank
#188in Condiments & Sauces
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Chutneys Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

35

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

13%

  • Tracklements47%
  • PVL Trade14%
  • Cottage Delight8%
  • Windmill Gifts7%
  • Otter Vale6%
  • House of Gifts5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Chutneys Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 23.2×

Search terms

Top Chutneys Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chutneys gift set59K/yr
  • tracklements28K/yr
  • tracklements mustard7K/yr
  • chutney gift set16K/yr
  • chutney selection6K/yr
  • chutney set7K/yr

Reviews and returns

What reviews say buyers love and hate about Chutneys Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+1.03

No garlic taste

Tastes awful on its own

Strange taste, not as good as would hoped

Value For Money13%+0.60

It's not cheap

and its expensive stuff

Expensive for what it is

Sweetness12%−0.09

It is much too sweet

Too sweet and too vinegary for my taste

still very sweet not worth the money unless you like sugar

Size-Overall11%−0.04

bigger than I expected

Smaller than I thought

The bottle is small

Spiciness6%−0.04

Caramelised onion

Needs MUCH more garlic

It was much more like a mild piccalilli

Love

Taste-Overall33%+1.03

Strong tastes fine

Absolutely delicious

Great present and taste really nice

Gifting Purpose28%+2.10

enjoyed as a gift

Amazing gift

Christmas gift

Quality-Overall10%+0.68

The cheeses feel proper quality

Excellent Product

Good selection

Flavor8%−0.04

Good selection of flavours

quite a strong flavour

Lovely flavour

Value For Money7%+0.60

Good value for money

Good value

Good value for money

FAQ

Common Chutneys Gift Set questions

Answered from the same tracked data.