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Chutney

Maybe

Returns run at only 0.0% of orders. But prices span $0.99–$16.14, mostly outside the sweet spot, so Chutney is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£75K/yr136K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
41%top-5 click share · 19 brands · 58 sellers

Flapen Score

Chutney against its category

The dotted line is the Grocery average. Past it, Chutney is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chutney market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chutney 136K times last year and spent an estimated £75K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
13.4%
Market size, estimated
£75Ka year
Peak month
December7.5× the quietest month
Top search term
chutney99K searches a year

02 · Price

A sale here is worth £4.14.

Listings sell for £4.14 on average, from £0.99 to £16.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £4.14 that is £414 to £1K a year per listing.

Average price
£4.14under the $15 to $100 sweet spot
Price range
£0.99–£16.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£414–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #196 within Condiments & Sauces. It carries 253 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
95%
Out of stock, average day
14.9%
Average rank
#196in Condiments & Sauces
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
253per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Chutney products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

58

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

22%

  • Morrisons42%
  • PVL Trade11%
  • Shaws8%
  • Tracklements7%
  • by Amazon6%
  • Claire's Handmade5%

Demand

Chutney search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Chutney search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chutney99K/yr
  • chutneys16K/yr
  • chutney for cheese15K/yr
  • christmas chutney6K/yr

Reviews and returns

What reviews say buyers love and hate about Chutney

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+3.25

Tastes awful on its own

without full taste

Strange taste, not as good as would hoped

Value For Money11%−0.01

Expensive for what it is

very expensive rubbish

Small amount for price paid

Stale/Rotten/Spoiled8%−0.07

sadly both bottles were out of date

Rubbish

Dont buy this the pate was off

Quality-Overall7%−0.04

Poor quality

Clearly made as cheaply as possible

not the best

Texture/Consistency-Overall6%−0.05

Awful taste and texture

Odd texture as well

consistency a little thin

Love

Taste-Overall41%+3.25

Absolutely delicious

Great taste goes well with cheese etc

This tasted lovely but

Flavor12%+0.12

Nice flavour

Great interesting flavour

I love the improved flavour

Gifting Purpose9%+0.22

Christmas gift

Lovely gift

Nicely packaged gift for a good lover

Value For Money8%−0.01

Good value

Good value for money

Great value

Spiciness4%+0.16

Sweet and warmly spicy

as accompaniment to spicy food

Nice spicy hints

FAQ

Common Chutney questions

Answered from the same tracked data.