chutney
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($0.99–$16.14) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Review moat
Great252.98avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 136K searches
Avg price
Bad£4.14avg listing price — sweet spot $15–$100
Price range
Bad£0.99–£16.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chutney is a £75K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chutney market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £62K–£83K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 29%
- Out of stock
- 14.9%
- Avg brand age
- 67 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
58
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
22%
- Morrisons42%
- PVL Trade11%
- Shaws8%
- Tracklements7%
- by Amazon6%
- Claire's Handmade5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Top chutney search terms
- chutney99K/yr
- chutneys16K/yr
- chutney for cheese15K/yr
- christmas chutney6K/yr
Top chutney products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Selection of Savoury Chutney Gift Pack - Caramelised Onion Dried Tomato & Smoked Garlic Gardeners Choice Potting Shed Pickle Hot & Spicy Tomato Chilli Jam - 6 x 35g Jars
PVL Trade£9.564.5★99 rev
Morrisons The Best Caramelised Balsamic & Onion Chutney 205g
Morrisons£1.724.6★283 rev
Shaws Caramelised Red Onion Chutney 310g
Shaws£1.814.6★382 rev
by Amazon Mango Chutney 230g
by Amazon£0.994.2★508 rev
Morrisons The Best Bramley Apple & Pear Chutney 200g
Morrisons£1.754.6★123 rev
Newest
by launch date
The Condiment Company Festive Onion Chutney 190g - Rich Christmas Chutney with Caramelised Red Onion Orange Zest & Warming Spices - Gluten Free Vegan & Perfect with Cheese or Cold Meats
The Condiment Company£3.6012 rev
Morrisons Ploughmans Plum Chutney 300g
Morrisons£1.5127 rev
by Amazon Mango Chutney 230g
by Amazon£0.99508 rev
Morrisons The Best Chutney Beer braised 200g
Morrisons£1.728 rev
Selection of Savoury Chutney Gift Pack - Caramelised Onion Dried Tomato & Smoked Garlic Gardeners Choice Potting Shed Pickle Hot & Spicy Tomato Chilli Jam - 6 x 35g Jars
PVL Trade£9.5699 rev
Trending
90-day click momentumThe Condiment Company Festive Onion Chutney 190g - Rich Christmas Chutney with Caramelised Red Onion Orange Zest & Warming Spices - Gluten Free Vegan & Perfect with Cheese or Cold Meats
The Condiment Company£3.604.5★
Morrisons Mango Chutney 340g
Morrisons£1.794.4★
Morrisons Ploughmans Plum Chutney 300g
Morrisons£1.514.5★
Janda Pear Apple Fig & Plum Chutney (227g) | Crafted in the UK in Small batches | Great with Cheese | Slowly simmered in Open Pans |
Janda Food£4.553.8★
Morrisons Onion Chutney 295g
Morrisons£1.464.5★
What buyers say about chutney
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Nice flavour”
“Christmas gift”
“Good value”
“Sweet and warmly spicy”
“Perfect size exactly what I needed”
“Its the perfect mix of sweet”
“Good quality”
“Lovely andcspicy”
“I use in cooking- good product and great taste”
What buyers complain about
“Tastes awful on its own”
“Expensive for what it is”
“sadly both bottles were out of date”
“Poor quality”
“Awful taste and texture”
“Not overly sweet either”
“bigger than I expected”
“not the best tasting chutney”
“Caramelised onion”
“Too dry”
Common questions
- Is chutney profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 41 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the chutney niche?
- 19 brands and 58 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in chutney?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for chutney peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the chutney niche?
- Listings span £0.99–£16.14; the average listing price is £4.14 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.