How competitive is the Chutney niche on Amazon United Kingdom?

19 brands and 58 sellers compete in Chutney on Amazon United Kingdom. The top 5 Chutney products take 41% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Chutney?

Chutney buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Stale/Rotten/Spoiled, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chutney niche?

Chutney sells for £4.14 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.99–£16.14. The average incumbent carries 253 reviews — the moat a new listing must climb.

Chutney

Chutney shows low returns (0.0%), but prices mostly outside the sweet spot ($0.99–$16.14) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Chutney profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chutney is a £75K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Chutney: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.8% over the last 90 days and 13.4% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr20K

Search volume / yr+3.8%136K

Conversion rate13.4%

Avg price£4.14

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers19 · 58

Top-5 product click share41%

Open market26%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 41 products

Top Chutney products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Selection of Savoury Chutney Gift Pack - Caramelised Onion Dried Tomato & Smoked Garlic Gardeners Choice Potting Shed Pickle Hot & Spicy Tomato Chilli Jam - 6 x 35g Jars

Price: £9.56
Rating: 4.5/5
Reviews: 99
Age: 2y ago

Morrisons The Best Caramelised Balsamic & Onion Chutney 205g

Price: £1.72
Rating: 4.6/5
Reviews: 283
Age: 3y ago

Shaws Caramelised Red Onion Chutney 310g

Price: £1.81
Rating: 4.6/5
Reviews: 382
Age: 8y ago

by Amazon Mango Chutney 230g

Price: £0.99
Rating: 4.2/5
Reviews: 508
Age: 1y ago

Morrisons The Best Bramley Apple & Pear Chutney 200g

Price: £1.75
Rating: 4.6/5
Reviews: 123
Age: 3y ago

Newest

by launch date

The Condiment Company Festive Onion Chutney 190g - Rich Christmas Chutney with Caramelised Red Onion Orange Zest & Warming Spices - Gluten Free Vegan & Perfect with Cheese or Cold Meats

Price: £3.60
Rating: 4.5/5
Reviews: 12
Age: 8mo ago

Morrisons Ploughmans Plum Chutney 300g

Price: £1.51
Rating: 4.5/5
Reviews: 27
Age: 1y ago

by Amazon Mango Chutney 230g

Price: £0.99
Rating: 4.2/5
Reviews: 508
Age: 1y ago

Morrisons The Best Chutney Beer braised 200g

Price: £1.72
Rating: 4.0/5
Reviews: 8
Age: 2y ago

Selection of Savoury Chutney Gift Pack - Caramelised Onion Dried Tomato & Smoked Garlic Gardeners Choice Potting Shed Pickle Hot & Spicy Tomato Chilli Jam - 6 x 35g Jars

Price: £9.56
Rating: 4.5/5
Reviews: 99
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

22%

Morrisons42%
PVL Trade11%
Shaws8%
Tracklements7%
by Amazon6%
Claire's Handmade5%

Chutney demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR13.4%Products41Brands19Top 5 Brands74%OOS Rate14.9%Rating4.4★Reviews253Avg BSR#196

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Top Chutney search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chutney99K/yr +8.4%12.2% conv.
chutneys16K/yr -6.5%3.4% conv.
chutney for cheese15K/yr -14.6%5.5% conv.
christmas chutney6K/yr -66.0%0.0% conv.

What reviews say buyers love and hate about Chutney

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall41%

“Absolutely delicious”

Flavor12%

“Nice flavour”

Gifting Purpose9%

“Christmas gift”

Value For Money8%

“Good value”

Spiciness4%

“Sweet and warmly spicy”

What buyers complain about

73% of reviews

Taste-Overall16%

“Tastes awful on its own”

Value For Money11%

“Expensive for what it is”

Stale/Rotten/Spoiled8%

“sadly both bottles were out of date”

Quality-Overall7%

“Poor quality”

Texture/Consistency-Overall6%

“Awful taste and texture”

Common Chutney questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chutney 54/100 on Amazon United Kingdom — Worth a look. The niche generates £75K/yr across 41 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +3.8% over the last 90 days.