Chutney
MaybeReturns run at only 0.0% of orders. But prices span $0.99–$16.14, mostly outside the sweet spot, so Chutney is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £75K/yr136K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 41%top-5 click share · 19 brands · 58 sellers
Flapen Score
Chutney against its category
The dotted line is the Grocery average. Past it, Chutney is stronger. Inside it, weaker.
Market
The Chutney market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chutney 136K times last year and spent an estimated £75K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
13.4% of searches ended in a purchase last week.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £75Ka year
- Peak month
- December7.5× the quietest month
- Top search term
- chutney99K searches a year
02 · Price
A sale here is worth £4.14.
Listings sell for £4.14 on average, from £0.99 to £16.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £4.14 that is £414 to £1K a year per listing.
- Average price
- £4.14under the $15 to $100 sweet spot
- Price range
- £0.99–£16.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £414–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #196 within Condiments & Sauces. It carries 253 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 95%
- Out of stock, average day
- 14.9%
- Average rank
- #196in Condiments & Sauces
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 253per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Chutney products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Selection of Savoury Chutney Gift Pack - Caramelised Onion Dried Tomato & Smoked Garlic Gardeners Choice Potting Shed Pickle Hot & Spicy Tomato Chilli Jam - 6 x 35g Jars
- Price
- £9.56
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 2y ago

Morrisons The Best Caramelised Balsamic & Onion Chutney 205g
- Price
- £1.72
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 3y ago

Shaws Caramelised Red Onion Chutney 310g
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 8y ago

by Amazon Mango Chutney 230g
- Price
- £0.99
- Rating
- 4.2/5
- Reviews
- 508
- Age
- 1y ago

Morrisons The Best Bramley Apple & Pear Chutney 200g
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 123
- Age
- 3y ago
Trending
90-day click momentum
The Condiment Company Festive Onion Chutney 190g - Rich Christmas Chutney with Caramelised Red Onion Orange Zest & Warming Spices - Gluten Free Vegan & Perfect with Cheese or Cold Meats
- Price
- £3.60
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 8mo ago

Morrisons Mango Chutney 340g
- Price
- £1.79
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 7y ago

Morrisons Ploughmans Plum Chutney 300g
- Price
- £1.51
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1y ago

Janda Pear Apple Fig & Plum Chutney (227g) | Crafted in the UK in Small batches | Great with Cheese | Slowly simmered in Open Pans |
- Price
- £4.55
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 4y ago

Morrisons Onion Chutney 295g
- Price
- £1.46
- Rating
- 4.5/5
- Reviews
- 508
- Age
- 10y ago
Newest
by launch date
The Condiment Company Festive Onion Chutney 190g - Rich Christmas Chutney with Caramelised Red Onion Orange Zest & Warming Spices - Gluten Free Vegan & Perfect with Cheese or Cold Meats
- Price
- £3.60
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 8mo ago

Morrisons Ploughmans Plum Chutney 300g
- Price
- £1.51
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1y ago

by Amazon Mango Chutney 230g
- Price
- £0.99
- Rating
- 4.2/5
- Reviews
- 508
- Age
- 1y ago

Morrisons The Best Chutney Beer braised 200g
- Price
- £1.72
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 2y ago

Selection of Savoury Chutney Gift Pack - Caramelised Onion Dried Tomato & Smoked Garlic Gardeners Choice Potting Shed Pickle Hot & Spicy Tomato Chilli Jam - 6 x 35g Jars
- Price
- £9.56
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
58
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
22%
- Morrisons42%
- PVL Trade11%
- Shaws8%
- Tracklements7%
- by Amazon6%
- Claire's Handmade5%
Demand
Chutney search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Search terms
Top Chutney search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chutney99K/yr
- chutneys16K/yr
- chutney for cheese15K/yr
- christmas chutney6K/yr
Reviews and returns
What reviews say buyers love and hate about Chutney
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes awful on its own
without full taste
Strange taste, not as good as would hoped
Expensive for what it is
very expensive rubbish
Small amount for price paid
sadly both bottles were out of date
Rubbish
Dont buy this the pate was off
Poor quality
Clearly made as cheaply as possible
not the best
Awful taste and texture
Odd texture as well
consistency a little thin
Love
Absolutely delicious
Great taste goes well with cheese etc
This tasted lovely but
Nice flavour
Great interesting flavour
I love the improved flavour
Christmas gift
Lovely gift
Nicely packaged gift for a good lover
Good value
Good value for money
Great value
Sweet and warmly spicy
as accompaniment to spicy food
Nice spicy hints
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chutney questions
Answered from the same tracked data.









