Christmas Toilet Roll
FailDemand is soft, at -57.0% this quarter, so Christmas Toilet Roll is a Fail.
- Flapen Score
- 29 / 100Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 4629
- Market size
- £16K/yr75K searches / yr
- 90-day growth
- -57.0%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 2 sellers
Flapen Score
Christmas Toilet Roll against its category
The dotted line is the Grocery average. Past it, Christmas Toilet Roll is stronger. Inside it, weaker.
Market
The Christmas Toilet Roll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Toilet Roll 75K times last year and spent an estimated £16K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -57.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £16Ka year
- Peak month
- December605.8× the quietest month
- Top search term
- christmas toilet roll37K searches a year
02 · Price
A sale here is worth £7.11.
Listings sell for £7.11 on average, from £5.81 to £8.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.11 that is £0 to £711 a year per listing.
- Average price
- £7.11under the $15 to $100 sweet spot
- Price range
- £5.81–£8.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£711
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.0% of listings are out of stock. The average listing ranks #501 within Kitchen Roll, Toilet Roll & Tissues. It carries 86 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 41.0%
- Average rank
- #501in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 86per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Christmas Toilet Roll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Renova Christmas Toilet Paper 9 Pack 3-Ply Soft & Absorbent Festive Holiday Rolls with Unique Xmas Prints Fun Decorative Bathroom Tissue 110 Sheets Per Roll Durable & Strong
- Price
- £7.48
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 5y ago

Renova Festive Christmas Toilet Rolls Soft & Absorbent Holiday Tissue with Unique Illustrations | 4-Pack | 160 Sheets Per Roll 3 Ply
- Price
- £5.81
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 1y ago

Nicky Snowman 9 Rolls of Toilet Tissue 3-Ply
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 1y ago
Trending
90-day click momentum
Renova Christmas Toilet Paper 9 Pack 3-Ply Soft & Absorbent Festive Holiday Rolls with Unique Xmas Prints Fun Decorative Bathroom Tissue 110 Sheets Per Roll Durable & Strong
- Price
- £7.48
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 5y ago

Renova Festive Christmas Toilet Rolls Soft & Absorbent Holiday Tissue with Unique Illustrations | 4-Pack | 160 Sheets Per Roll 3 Ply
- Price
- £5.81
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 1y ago

Nicky Snowman 9 Rolls of Toilet Tissue 3-Ply
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 1y ago
Newest
by launch date
Nicky Snowman 9 Rolls of Toilet Tissue 3-Ply
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 1y ago

Renova Festive Christmas Toilet Rolls Soft & Absorbent Holiday Tissue with Unique Illustrations | 4-Pack | 160 Sheets Per Roll 3 Ply
- Price
- £5.81
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 1y ago

Renova Christmas Toilet Paper 9 Pack 3-Ply Soft & Absorbent Festive Holiday Rolls with Unique Xmas Prints Fun Decorative Bathroom Tissue 110 Sheets Per Roll Durable & Strong
- Price
- £7.48
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Renova74%
- Nicky26%
Demand
Christmas Toilet Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 605.8×
Search terms
Top Christmas Toilet Roll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas toilet roll37K/yr
- christmas toilet paper24K/yr
- christmas loo roll5K/yr
- snowman toilet roll4K/yr
- xmas toilet roll5K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Toilet Roll questions
Answered from the same tracked data.









