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Christmas Toilet Roll

Fail

Demand is soft, at -57.0% this quarter, so Christmas Toilet Roll is a Fail.

Flapen Score
29
29 / 100
Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 46
Market size
£16K/yr75K searches / yr
90-day growth
-57.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 2 sellers

Flapen Score

Christmas Toilet Roll against its category

The dotted line is the Grocery average. Past it, Christmas Toilet Roll is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Toilet Roll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Toilet Roll 75K times last year and spent an estimated £16K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-57.0%
Conversion, latest week
3.0%
Market size, estimated
£16Ka year
Peak month
December605.8× the quietest month
Top search term
christmas toilet roll37K searches a year

02 · Price

A sale here is worth £7.11.

Listings sell for £7.11 on average, from £5.81 to £8.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.11 that is £0 to £711 a year per listing.

Average price
£7.11under the $15 to $100 sweet spot
Price range
£5.81–£8.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£711
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.0% of listings are out of stock. The average listing ranks #501 within Kitchen Roll, Toilet Roll & Tissues. It carries 86 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
41.0%
Average rank
#501in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
86per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Christmas Toilet Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Renova74%
  • Nicky26%

Demand

Christmas Toilet Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25OctNovDecJanFebMarJunJulAugSepOctNovDecJanMar

Peak months: Nov, Dec · busiest ÷ quietest = 605.8×

Search terms

Top Christmas Toilet Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas toilet roll37K/yr
  • christmas toilet paper24K/yr
  • christmas loo roll5K/yr
  • snowman toilet roll4K/yr
  • xmas toilet roll5K/yr

FAQ

Common Christmas Toilet Roll questions

Answered from the same tracked data.