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Christmas Tea

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Christmas Tea is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£423K/yr301K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
44%top-5 click share · 2 brands · 52 sellers

Flapen Score

Christmas Tea against its category

The dotted line is the Grocery average. Past it, Christmas Tea is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Tea 301K times last year and spent an estimated £423K. All 2 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £423K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
10.9%
Market size, estimated
£423Ka year
Top search term
teapigs87K searches a year

02 · Price

A sale here is worth £12.90.

Listings sell for £12.90 on average, from £3.52 to £51.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £12.90 that is £10K to £13K a year per listing.

Average price
£12.90under the $15 to $100 sweet spot
Price range
£3.52–£51.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #165 within Tea. It carries 761 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
8.4%
Average rank
#165in Tea
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
761per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Christmas Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£85K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

0%

  • teapigs86%
  • BIRD & BLEND14%
  • Open — no brand owns it (0%)

Demand

Christmas Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.6× · 8 of 12 months tracked

Search terms

Top Christmas Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teapigs87K/yr
  • tea pigs57K/yr
  • bird and blend tea33K/yr
  • tea pigs tea bags41K/yr
  • bird and blend13K/yr
  • teapigs tea16K/yr
  • tea pig7K/yr
  • teapig4K/yr
  • christmas tea33K/yr
  • christmas tea bags6K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+0.54

Horrible taste

taste really odd

Weak taste

Value For Money20%−0.09

a waste of money

Bit expensive

A bit pricey

Flavor8%+1.25

Too weak with not much flavour or depth

This tea is so weak that it hardly has any flavour or depth

No flavour at all

Advertised Vs Actual Product7%−0.12

Misleading image

This is not what the product description promises

Misleading description

Quality-Overall7%+0.61

The quality of the tea has got worse

Greatly reduced quality

Quality can vary unfortunately

Love

Taste-Overall41%+0.54

Great tasting tea

Amazing tea

Absolutely delicious

Flavor17%+1.25

Lovely clean flavours

Great flavour

Interesting flavour

Quality-Overall12%+0.61

Excellent quality

Good quality tea

Good quality tea bags

Value For Money6%−0.09

Good value

great value

Great value

Freshness4%+0.64

They are refreshing

Fresh quality ingredients

Great tea, refreshing taste

FAQ

Common Christmas Tea questions

Answered from the same tracked data.