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Christmas Sprinkles

Fail

Prices span $2.06–$8.07, mostly outside the sweet spot, so Christmas Sprinkles is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£39K/yr135K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
67%top-5 click share · 8 brands · 11 sellers

Flapen Score

Christmas Sprinkles against its category

The dotted line is the Grocery average. Past it, Christmas Sprinkles is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Sprinkles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Sprinkles 135K times last year and spent an estimated £39K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
5.1%
Market size, estimated
£39Ka year
Peak month
December884.3× the quietest month
Top search term
christmas sprinkles75K searches a year

02 · Price

A sale here is worth £5.61.

Listings sell for £5.61 on average, from £2.06 to £8.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.61 that is £1K to £3K a year per listing.

Average price
£5.61under the $15 to $100 sweet spot
Price range
£2.06–£8.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #104 within Baking Supplies. It carries 371 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
27.7%
Average rank
#104in Baking Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
371per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Christmas Sprinkles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

14%

  • Honeyberry22%
  • Cake N Bake17%
  • Calum's Mixes15%
  • SPRINKLY12%
  • Twisweet10%
  • Tmade9%
  • Open — no brand owns it (2 brands, 14%)

Demand

Christmas Sprinkles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecJunAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 884.3×

Search terms

Top Christmas Sprinkles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas sprinkles75K/yr
  • christmas sprinkles edible36K/yr
  • christmas cake sprinkles16K/yr
  • festive sprinkles3K/yr
  • christmas sprinkles cake decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Sprinkles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.20

Photo misrepresents item

Love

Advertised Vs Actual Product25%−0.20

as described

Baking25%+2.64

Perfect for my baking

Toddler lived them for decorating biscuits for Christmas

Taste-Overall13%+1.13

Tasty and cute

Color13%−0.43

Still fine, same colours,

Value For Money13%+1.13

Very good value

FAQ

Common Christmas Sprinkles questions

Answered from the same tracked data.