How competitive is the Christmas Pudding niche on Amazon United Kingdom?

6 brands and 14 sellers compete in Christmas Pudding on Amazon United Kingdom. The top 5 Christmas Pudding products take 71% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Christmas Pudding?

Christmas Pudding buyers on Amazon United Kingdom complain most about Moist/Dry, Taste-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Christmas Pudding niche?

Christmas Pudding sells for £12.83 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.34–£46.00. The average incumbent carries 274 reviews — the moat a new listing must climb.

Christmas Pudding

soft demand (-61.7% this quarter) — Christmas Pudding doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Christmas Pudding profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Christmas Pudding is a £63K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

Christmas Pudding: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.7% over the last 90 days and 5.7% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr10K

Search volume / yr-61.7%87K

Conversion rate5.7%

Avg price£12.83

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 14

Top-5 product click share71%

Open market2%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Top Christmas Pudding products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Matthew Walker Festive Luxury Christmas Pudding 800 g (Pack of 1) A Traditional Vegetarian Recipe Since 1899 Rich And Moist With Indulgent Flavour Perfect For Family Gatherings And Gifting

Price: £9.56
Rating: 4.7/5
Reviews: 47
Age: 3y ago

Moist Luxury Christmas Pudding with Juicy Vine Fruits Almonds Cider and Rum. Suitable for Vegetarians 2 X 100g - Matthew Walker

Price: £8.92
Rating: 3.9/5
Reviews: 25
Age: 1y ago

Cartwright & Butler | Merry Christmas Pudding in Carton 120g

Price: £3.34
Rating: 3.1/5
Reviews: 16
Age: 1y ago

Matthew Walker Luxury Christmas Pudding 400g

Price: £8.84
Rating: 4.4/5
Reviews: 1,298
Age: 8y ago

Matthew Walker Festive Luxury Christmas Pudding 800 g (Pack of 1)

Price: £15.36
Rating: 4.5/5
Reviews: 1,512
Age: 12y ago

Newest

by launch date

Moist Luxury Christmas Pudding with Juicy Vine Fruits Almonds Cider and Rum. Suitable for Vegetarians 2 X 100g - Matthew Walker

Price: £8.92
Rating: 3.9/5
Reviews: 25
Age: 1y ago

Moist Classic Christmas Pudding with Juicy Sultanas Suitable for Vegan 2 X 100g - Matthew Walker

Price: £8.07
Rating: 4.0/5
Reviews: 21
Age: 1y ago

Cartwright & Butler | Merry Christmas Pudding in Carton 120g

Price: £3.34
Rating: 3.1/5
Reviews: 16
Age: 1y ago

Matthew Walker Festive Luxury Christmas Pudding 800 g (Pack of 1) A Traditional Vegetarian Recipe Since 1899 Rich And Moist With Indulgent Flavour Perfect For Family Gatherings And Gifting

Price: £9.56
Rating: 4.7/5
Reviews: 47
Age: 3y ago

The Original Matthew Walker EST. 1899 Christmas Loaf 1.25 kg (Pack of 1)

Price: £12.26
Rating: 4.7/5
Reviews: 10
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

The Original Matthew Walker EST. 189956%
CG COMFORTABLE GOODS26%
Cartwright & Butler9%
Tiptree4%
Thursday Cottage3%
New Camp Ltd2%
Open — no brand owns it (0%)

Christmas Pudding demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR5.7%Products13Brands6Top 5 Brands98%OOS Rate50.9%Rating4.3★Reviews274Avg BSR#195

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 64.5×

Top Christmas Pudding search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

christmas pudding68K/yr -62.2%5.3% conv.
christmas puddings8K/yr -61.3%5.1% conv.
xmas pudding7K/yr -57.0%7.0% conv.
matthew walker christmas puddings4K/yr -59.9%1.8% conv.

What reviews say buyers love and hate about Christmas Pudding

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Taste-Overall26%

“Absolutely Delicious”

Quality-Overall25%

“Good quality Christmas puddings”

Baking24%

“Christmas pudding”

Value For Money11%

“Good value”

Size-Overall7%

“Good product, good size”

What buyers complain about

100% of reviews

Moist/Dry33%

“Dry as a bone”

Taste-Overall25%

“Lacks flavour and doesnt taste like a Christmas pudding should”

Value For Money17%

“Far to expensive”

Size-Overall17%

“Small”

Flavor8%

“Xmas pudding Lacks flavour”

Common Christmas Pudding questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Christmas Pudding 41/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 13 tracked products. Search demand moved -61.7% over the last 90 days.