christmas pudding
Skip itSoft demand (-61.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great274.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.34–£46.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.83avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£63K£63K/yr · 87K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-61.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, christmas pudding is a £63K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
christmas pudding market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £103K–£128K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 23%
- Out of stock
- 50.9%
- Avg brand age
- 71 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
14
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- The Original Matthew Walker EST. 189956%
- CG COMFORTABLE GOODS26%
- Cartwright & Butler9%
- Tiptree4%
- Thursday Cottage3%
- New Camp Ltd2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 64.5×
Top christmas pudding search terms
- christmas pudding68K/yr
- christmas puddings8K/yr
- xmas pudding7K/yr
- matthew walker christmas puddings4K/yr
Top christmas pudding products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Matthew Walker Festive Luxury Christmas Pudding 800 g (Pack of 1) A Traditional Vegetarian Recipe Since 1899 Rich And Moist With Indulgent Flavour Perfect For Family Gatherings And Gifting
The Original Matthew Walker EST. 1899£9.564.7★47 rev
Moist Luxury Christmas Pudding with Juicy Vine Fruits Almonds Cider and Rum. Suitable for Vegetarians 2 X 100g - Matthew Walker
CG COMFORTABLE GOODS£8.923.9★25 rev
Cartwright & Butler | Merry Christmas Pudding in Carton 120g
Cartwright & Butler£3.343.1★16 rev
Matthew Walker Luxury Christmas Pudding 400g
The Original Matthew Walker EST. 1899£8.844.4★1,298 rev
Matthew Walker Festive Luxury Christmas Pudding 800 g (Pack of 1)
The Original Matthew Walker EST. 1899£15.364.5★1,512 rev
Newest
by launch dateMoist Luxury Christmas Pudding with Juicy Vine Fruits Almonds Cider and Rum. Suitable for Vegetarians 2 X 100g - Matthew Walker
CG COMFORTABLE GOODS£8.9225 rev
Moist Classic Christmas Pudding with Juicy Sultanas Suitable for Vegan 2 X 100g - Matthew Walker
CG COMFORTABLE GOODS£8.0721 rev
Cartwright & Butler | Merry Christmas Pudding in Carton 120g
Cartwright & Butler£3.3416 rev
Matthew Walker Festive Luxury Christmas Pudding 800 g (Pack of 1) A Traditional Vegetarian Recipe Since 1899 Rich And Moist With Indulgent Flavour Perfect For Family Gatherings And Gifting
The Original Matthew Walker EST. 1899£9.5647 rev
The Original Matthew Walker EST. 1899 Christmas Loaf 1.25 kg (Pack of 1)
The Original Matthew Walker EST. 1899£12.2610 rev
Trending
90-day click momentum
New Camp Ltd Ladies Womens Novelty Christmas Xmas Knitted Tunic Retro Reindeer Fairisle Dress Jumper Sweater Pudding RED Christmas Xmas 2018 Exclusively to Sizes 6 to 26
New Camp Ltd£14.124.1★
The Original Matthew Walker EST. 1899 Christmas Loaf 1.25 kg (Pack of 1)
The Original Matthew Walker EST. 1899£12.264.7★
Cartwright & Butler | Merry Christmas Pudding in Carton 120g
Cartwright & Butler£3.343.1★
Thursday Cottage Small Christmas Pudding Boxed (112g)
Thursday Cottage£5.685.0★
Moist Luxury Christmas Pudding with Juicy Vine Fruits Almonds Cider and Rum. Suitable for Vegetarians 2 X 100g - Matthew Walker
CG COMFORTABLE GOODS£8.923.9★
What buyers say about christmas pudding
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely Delicious”
“Good quality Christmas puddings”
“Christmas pudding”
“Good value”
“Good product, good size”
“As expected”
“Nice and moist”
What buyers complain about
“Dry as a bone”
“Lacks flavour and doesnt taste like a Christmas pudding should”
“Far to expensive”
“Small”
“Xmas pudding Lacks flavour”
Common questions
- Is christmas pudding profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 13 tracked products. 90-day search growth is -61.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the christmas pudding niche?
- 6 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in christmas pudding?
- Top complaints mined from reviews: Moist/Dry, Taste-Overall, Value For Money. The return rate is 0.1%.
- When does demand for christmas pudding peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 64.5× the quietest.
- What does it cost to enter the christmas pudding niche?
- Listings span £3.34–£46.00; the average listing price is £12.83 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.