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Christmas Pudding

Fail

Demand is soft, at -61.7% this quarter, so Christmas Pudding is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£63K/yr87K searches / yr
90-day growth
-61.7%search demand this quarter
Competition
71%top-5 click share · 6 brands · 14 sellers

Flapen Score

Christmas Pudding against its category

The dotted line is the Grocery average. Past it, Christmas Pudding is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Pudding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Pudding 87K times last year and spent an estimated £63K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-61.7%
Conversion, latest week
5.7%
Market size, estimated
£63Ka year
Peak month
December64.5× the quietest month
Top search term
christmas pudding68K searches a year

02 · Price

A sale here is worth £12.83.

Listings sell for £12.83 on average, from £3.34 to £46.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.83 that is £1K to £3K a year per listing.

Average price
£12.83under the $15 to $100 sweet spot
Price range
£3.34–£46.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 50.9% of listings are out of stock. The average listing ranks #195 within Bakery. It carries 274 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
46%
Out of stock, average day
50.9%
Average rank
#195in Bakery
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
274per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Christmas Pudding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • The Original Matthew Walker EST. 189956%
  • CG COMFORTABLE GOODS26%
  • Cartwright & Butler9%
  • Tiptree4%
  • Thursday Cottage3%
  • New Camp Ltd2%
  • Open — no brand owns it (0%)

Demand

Christmas Pudding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 64.5×

Search terms

Top Christmas Pudding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas pudding68K/yr
  • christmas puddings8K/yr
  • xmas pudding7K/yr
  • matthew walker christmas puddings4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Pudding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry33%−0.35

Dry as a bone

DO NOT BUY VERY DRY AND WHEN EATING IT WAS VERY CRUNCHY ITS IN THE ONLY PLACE FOR IT

Taste-Overall25%+0.60

Lacks flavour and doesnt taste like a Christmas pudding should

The taste wasn't very appealing

Value For Money17%−0.05

Far to expensive

Overpriced

Size-Overall17%+0.43

Small

Flavor8%−0.09

Xmas pudding Lacks flavour

Lacks flavour and doesnt taste like a Christmas pudding should

Love

Taste-Overall26%+0.60

Absolutely Delicious

Really tasty

YUMMY

Quality-Overall25%+0.96

Good quality Christmas puddings

Good product

Very good quality would order again

Baking24%+2.91

Christmas pudding

Great Christmas Pudding

The Best Christmas Pudding

Value For Money11%−0.05

Good value

Size-Overall7%+0.43

Good product, good size

Good size and good value for money

FAQ

Common Christmas Pudding questions

Answered from the same tracked data.