Christmas Pudding
FailDemand is soft, at -61.7% this quarter, so Christmas Pudding is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £63K/yr87K searches / yr
- 90-day growth
- -61.7%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 14 sellers
Flapen Score
Christmas Pudding against its category
The dotted line is the Grocery average. Past it, Christmas Pudding is stronger. Inside it, weaker.
Market
The Christmas Pudding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Pudding 87K times last year and spent an estimated £63K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -61.7%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £63Ka year
- Peak month
- December64.5× the quietest month
- Top search term
- christmas pudding68K searches a year
02 · Price
A sale here is worth £12.83.
Listings sell for £12.83 on average, from £3.34 to £46.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.83 that is £1K to £3K a year per listing.
- Average price
- £12.83under the $15 to $100 sweet spot
- Price range
- £3.34–£46.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 50.9% of listings are out of stock. The average listing ranks #195 within Bakery. It carries 274 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 46%
- Out of stock, average day
- 50.9%
- Average rank
- #195in Bakery
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 274per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Christmas Pudding products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Matthew Walker Festive Luxury Christmas Pudding 800 g (Pack of 1) A Traditional Vegetarian Recipe Since 1899 Rich And Moist With Indulgent Flavour Perfect For Family Gatherings And Gifting
- Price
- £9.56
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 3y ago

Moist Luxury Christmas Pudding with Juicy Vine Fruits Almonds Cider and Rum. Suitable for Vegetarians 2 X 100g - Matthew Walker
- Price
- £8.92
- Rating
- 3.9/5
- Reviews
- 25
- Age
- 1y ago

Cartwright & Butler | Merry Christmas Pudding in Carton 120g
- Price
- £3.34
- Rating
- 3.1/5
- Reviews
- 16
- Age
- 1y ago

Matthew Walker Luxury Christmas Pudding 400g
- Price
- £8.84
- Rating
- 4.4/5
- Reviews
- 1,298
- Age
- 8y ago

Matthew Walker Festive Luxury Christmas Pudding 800 g (Pack of 1)
- Price
- £15.36
- Rating
- 4.5/5
- Reviews
- 1,512
- Age
- 12y ago
Trending
estimated 90-day click momentum
New Camp Ltd Ladies Womens Novelty Christmas Xmas Knitted Tunic Retro Reindeer Fairisle Dress Jumper Sweater Pudding RED Christmas Xmas 2018 Exclusively to Sizes 6 to 26
- Price
- £14.12
- Rating
- 4.1/5
- Reviews
- 122
- Age
- 4y ago

The Original Matthew Walker EST. 1899 Christmas Loaf 1.25 kg (Pack of 1)
- Price
- £12.26
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 3y ago

Cartwright & Butler | Merry Christmas Pudding in Carton 120g
- Price
- £3.34
- Rating
- 3.1/5
- Reviews
- 16
- Age
- 1y ago

Thursday Cottage Small Christmas Pudding Boxed (112g)
- Price
- £5.68
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7y ago

Moist Luxury Christmas Pudding with Juicy Vine Fruits Almonds Cider and Rum. Suitable for Vegetarians 2 X 100g - Matthew Walker
- Price
- £8.92
- Rating
- 3.9/5
- Reviews
- 25
- Age
- 1y ago
Newest
by launch date
Moist Luxury Christmas Pudding with Juicy Vine Fruits Almonds Cider and Rum. Suitable for Vegetarians 2 X 100g - Matthew Walker
- Price
- £8.92
- Rating
- 3.9/5
- Reviews
- 25
- Age
- 1y ago

Moist Classic Christmas Pudding with Juicy Sultanas Suitable for Vegan 2 X 100g - Matthew Walker
- Price
- £8.07
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 1y ago

Cartwright & Butler | Merry Christmas Pudding in Carton 120g
- Price
- £3.34
- Rating
- 3.1/5
- Reviews
- 16
- Age
- 1y ago

Matthew Walker Festive Luxury Christmas Pudding 800 g (Pack of 1) A Traditional Vegetarian Recipe Since 1899 Rich And Moist With Indulgent Flavour Perfect For Family Gatherings And Gifting
- Price
- £9.56
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 3y ago

The Original Matthew Walker EST. 1899 Christmas Loaf 1.25 kg (Pack of 1)
- Price
- £12.26
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
14
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- The Original Matthew Walker EST. 189956%
- CG COMFORTABLE GOODS26%
- Cartwright & Butler9%
- Tiptree4%
- Thursday Cottage3%
- New Camp Ltd2%
- Open — no brand owns it (0%)
Demand
Christmas Pudding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 64.5×
Search terms
Top Christmas Pudding search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- christmas pudding68K/yr
- christmas puddings8K/yr
- xmas pudding7K/yr
- matthew walker christmas puddings4K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Pudding
We read the reviews and the return reasons for every product selling here.
“Dry as a bone”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Pudding questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









