Christmas Napkins
Christmas Napkins shows low returns (0.2%), but prices mostly outside the sweet spot ($2.48–$16.43) keeps it on the watch list.
Flapen Score
Is Christmas Napkins profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Christmas Napkins is a £89K/yr Amazon United Kingdom market (640K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Christmas Napkins: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +3.9% over the last 90 days and 2.9% of searches end in a purchase.
£89K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 39 products
Top Christmas Napkins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
3-Ply Xmas Decoupage Tissue Paper Napkins Decorative Christmas Serviettes 33cm x 33cm - Pack of 20 (Winter Animals)
- Price
- £4.69
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 5y ago
Talking Tables 20 x Christmas Paper Napkins Fun Santa Winter Village Serviettes Disposable & Recyclable 33 x 33 cm Red & Green Festive Tableware
- Price
- £3.60
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago
Kotkiddy 40 Christmas Tree Napkins 33x33cm Disposable Paper Napkins Christmas Oil Painting Design for Hotel Restaurant Festive Table Decoration Advent Christmas Party
- Price
- £5.43
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9mo ago
100 x Christmas Napkins Paper-Traditional Santa Claus Disposable Xmas Serviettes Festive Family Friendly Tableware Decorations Red and White Vintage Cosy Nostalgic Vibe Designed in the UK 2ply 33cm
- Price
- £6.07
- Rating
- 4.9/5
- Reviews
- 63
- Age
- 10mo ago
60 Pack Christmas Napkins Disposable Christmas Party Paper Xmas Decorative Napkins for Xmas Cocktail Party Supplies Table Decorations Napkin
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 1y ago
Trending
90-day click momentum
100 Pcs 12 Days of Christmas Napkins 2 Ply Decoupage Winter Holiday Cocktail Paper Napkin 5 x 5 Inch Partridge French Hens Gold Rings Disposable Hand Towel for Christmas Table Party Supplies(Green)
- Price
- £16.43
- Rating
- 3.8/5
- Reviews
- 41
- Age
- 10mo ago
Christmas Napkin - Cotton Napkins for Christmas-Themed Dining Table Setting & Silverware - Nordic Red Reindeer Napkins - Ragged Rose Gift Wrapped Cloth Napkins Set of 4-40 cm x 40 cm
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 6y ago
Kotkiddy 40 Christmas Tree Napkins 33x33cm Disposable Paper Napkins Christmas Oil Painting Design for Hotel Restaurant Festive Table Decoration Advent Christmas Party
- Price
- £5.43
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9mo ago
GlamRays Christmas Paper Napkins 20 Pieces 32x32cm 2-Ply Absorbent Disposable Napkins with Christmas Star Design for Holiday Meals Winter and New Year
- Price
- £4.28
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 11mo ago
Talking Tables 20 x Christmas Paper Napkins Fun Santa Winter Village Serviettes Disposable & Recyclable 33 x 33 cm Red & Green Festive Tableware
- Price
- £3.60
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago
Newest
by launch date
Kids Christmas Paper Napkins 3-Ply 33x33cm 20 Pack Festive Snowman and Reindeer Design White Red Grey Winter Holiday Theme
- Price
- £3.98
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago
Kotkiddy 40 Christmas Tree Napkins 33x33cm Disposable Paper Napkins Christmas Oil Painting Design for Hotel Restaurant Festive Table Decoration Advent Christmas Party
- Price
- £5.43
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9mo ago
100 x Christmas Napkins Paper-Traditional Santa Claus Disposable Xmas Serviettes Festive Family Friendly Tableware Decorations Red and White Vintage Cosy Nostalgic Vibe Designed in the UK 2ply 33cm
- Price
- £6.07
- Rating
- 4.9/5
- Reviews
- 63
- Age
- 10mo ago
Talking Tables 100 x Christmas Napkins Paper Xmas Disposable Serviettes with Holly and Berries - Family Friendly Festive Tableware Decorations Red and White and Green 2ply 33cm
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 10mo ago
Talking Tables 20 x Christmas Paper Napkins Fun Santa Winter Village Serviettes Disposable & Recyclable 33 x 33 cm Red & Green Festive Tableware
- Price
- £3.60
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
22 rising
Sellers
33
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
34%
Top 20: 84%
Open market
35%
- Talking Tables17%
- Anniversary House15%
- Generic15%
- Kotkiddy7%
- Glick6%
- Caspari5%
Christmas Napkins demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 311.7×
Top Christmas Napkins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- christmas napkins327K/yr
- christmas napkins for decoupage21K/yr
- christmas paper napkins49K/yr
- christmas serviettes61K/yr
- xmas napkins28K/yr
- christmas napkins paper44K/yr
- napkins christmas16K/yr
- paper napkins christmas6K/yr
- christmas napkin9K/yr
- christmas serviettes napkins 3 ply5K/yr
What reviews say buyers love and hate about Christmas Napkins
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Good quality”
“As advertised”
“A good size”
“Fun design”
“Great value for the money”
What buyers complain about
75% of reviews“A little bit pricey for some napkins”
“thin”
“not very soft”
“The only thing is the paper is quite thin”
“I just wouldnt expect anything too strong or durable from them”
Christmas Napkins return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Christmas Napkins questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
