christmas napkins
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.48–$16.43) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible68.44avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Market size
Bad£89K£89K/yr · 640K searches
Avg price
Bad£4.88avg listing price — sweet spot $15–$100
Price range
Bad£2.48–£16.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, christmas napkins is a £89K/yr Amazon United Kingdom market (640K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
christmas napkins market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- £195K–£244K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #1,012
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 28%
- Out of stock
- 29.5%
- Avg brand age
- 34 months
- Avg seller age
- 198 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
33
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
34%
Top 20: 84%
Open market
35%
- Talking Tables17%
- Anniversary House15%
- Generic15%
- Kotkiddy7%
- Glick6%
- Caspari5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 311.7×
Top christmas napkins search terms
- christmas napkins327K/yr
- christmas napkins for decoupage21K/yr
- christmas paper napkins49K/yr
- christmas serviettes61K/yr
- xmas napkins28K/yr
- christmas napkins paper44K/yr
- napkins christmas16K/yr
- paper napkins christmas6K/yr
- christmas napkin9K/yr
- christmas serviettes napkins 3 ply5K/yr
Top christmas napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3-Ply Xmas Decoupage Tissue Paper Napkins Decorative Christmas Serviettes 33cm x 33cm - Pack of 20 (Winter Animals)
Generic£4.694.4★90 rev
Talking Tables 20 x Christmas Paper Napkins Fun Santa Winter Village Serviettes Disposable & Recyclable 33 x 33 cm Red & Green Festive Tableware
Talking Tables£3.604.0★2 rev
Kotkiddy 40 Christmas Tree Napkins 33x33cm Disposable Paper Napkins Christmas Oil Painting Design for Hotel Restaurant Festive Table Decoration Advent Christmas Party
Kotkiddy£5.434.8★6 rev
100 x Christmas Napkins Paper-Traditional Santa Claus Disposable Xmas Serviettes Festive Family Friendly Tableware Decorations Red and White Vintage Cosy Nostalgic Vibe Designed in the UK 2ply 33cm
Talking Tables£6.074.9★63 rev
60 Pack Christmas Napkins Disposable Christmas Party Paper Xmas Decorative Napkins for Xmas Cocktail Party Supplies Table Decorations Napkin
Leikedun£6.254.7★23 rev
Newest
by launch date
Kids Christmas Paper Napkins 3-Ply 33x33cm 20 Pack Festive Snowman and Reindeer Design White Red Grey Winter Holiday Theme
WoW HomeStore£3.984 rev
Kotkiddy 40 Christmas Tree Napkins 33x33cm Disposable Paper Napkins Christmas Oil Painting Design for Hotel Restaurant Festive Table Decoration Advent Christmas Party
Kotkiddy£5.436 rev
100 x Christmas Napkins Paper-Traditional Santa Claus Disposable Xmas Serviettes Festive Family Friendly Tableware Decorations Red and White Vintage Cosy Nostalgic Vibe Designed in the UK 2ply 33cm
Talking Tables£6.0763 rev
Talking Tables 100 x Christmas Napkins Paper Xmas Disposable Serviettes with Holly and Berries - Family Friendly Festive Tableware Decorations Red and White and Green 2ply 33cm
Talking Tables£6.3168 rev
Talking Tables 20 x Christmas Paper Napkins Fun Santa Winter Village Serviettes Disposable & Recyclable 33 x 33 cm Red & Green Festive Tableware
Talking Tables£3.602 rev
Trending
90-day click momentum
100 Pcs 12 Days of Christmas Napkins 2 Ply Decoupage Winter Holiday Cocktail Paper Napkin 5 x 5 Inch Partridge French Hens Gold Rings Disposable Hand Towel for Christmas Table Party Supplies(Green)
Mimorou£16.433.8★
Christmas Napkin - Cotton Napkins for Christmas-Themed Dining Table Setting & Silverware - Nordic Red Reindeer Napkins - Ragged Rose Gift Wrapped Cloth Napkins Set of 4-40 cm x 40 cm
Ragged Rose£10.084.6★
Kotkiddy 40 Christmas Tree Napkins 33x33cm Disposable Paper Napkins Christmas Oil Painting Design for Hotel Restaurant Festive Table Decoration Advent Christmas Party
Kotkiddy£5.434.8★
GlamRays Christmas Paper Napkins 20 Pieces 32x32cm 2-Ply Absorbent Disposable Napkins with Christmas Star Design for Holiday Meals Winter and New Year
GlamRays£4.283.0★
Talking Tables 20 x Christmas Paper Napkins Fun Santa Winter Village Serviettes Disposable & Recyclable 33 x 33 cm Red & Green Festive Tableware
Talking Tables£3.604.0★
What buyers say about christmas napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“As advertised”
“A good size”
“Fun design”
“Great value for the money”
“Lovely pattern”
“Lovely card”
“Really lovely napkins”
“Beautiful, soft, absorbent”
“I brought these delightful festive colourful napkins”
What buyers complain about
“A little bit pricey for some napkins”
“thin”
“not very soft”
“The only thing is the paper is quite thin”
“I just wouldnt expect anything too strong or durable from them”
Top return reasons
Common questions
- Is christmas napkins profitable to sell on Amazon United Kingdom?
- The niche generates £89K/yr across 39 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the christmas napkins niche?
- 22 brands and 33 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in christmas napkins?
- Top complaints mined from reviews: Value For Money, Thickness, Hard Feel. The return rate is 0.2%.
- When does demand for christmas napkins peak?
- Demand peaks in Nov–Dec; the busiest month runs 311.7× the quietest.
- What does it cost to enter the christmas napkins niche?
- Listings span £2.48–£16.43; the average listing price is £4.88 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.