Christmas Lollipops
FailThe top 5 brands take 100% of clicks, so Christmas Lollipops is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £70K/yr77K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 77%top-5 click share · 3 brands · 45 sellers
Flapen Score
Christmas Lollipops against its category
The dotted line is the Grocery average. Past it, Christmas Lollipops is stronger. Inside it, weaker.
Market
The Christmas Lollipops market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Lollipops 77K times last year and spent an estimated £70K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £70Ka year
- Top search term
- swizzels lollies30K searches a year
02 · Price
A sale here is worth £7.21.
Listings sell for £7.21 on average, from £1.08 to £14.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.21 that is £4K to £5K a year per listing.
- Average price
- £7.21under the $15 to $100 sweet spot
- Price range
- £1.08–£14.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 367 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #0in Confectionery
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 367per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Christmas Lollipops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Swizzels Double Lollies Sweets Dispenser Vegan Friendly (100 Lollipops)
- Price
- £6.94
- Rating
- 4.8/5
- Reviews
- 1,033
- Age
- 4y ago

Swizzels Luscious Lollies 354g Assorted Lollipops with Drumsticks Fruity Pops & Double Lollies Vegan Friendly Sweet Mix for Sharing
- Price
- £1.64
- Rating
- 4.8/5
- Reviews
- 210
- Age
- 1y ago

30x Double Lollies XL 12.5g Retro Sweet Individually Wrapped Haynesdiscount
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 2y ago

Swizzels Double Lollies 3 Kg Pack of 1
- Price
- £14.79
- Rating
- 4.8/5
- Reviews
- 795
- Age
- 15y ago

Swizzels Original Double Lollies - A Fruity and Delicious Assortment of Candy Lollies 130g
- Price
- £1.14
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 3y ago
Trending
90-day click momentum
Swizzels Luscious Lollies Mixed Sweets Bag Selection of Vegan Lollipops 176g Bag (Approximately 16 Lollies)
- Price
- £1.08
- Rating
- 4.6/5
- Reviews
- 255
- Age
- 4y ago

30x Double Lollies XL 12.5g Retro Sweet Individually Wrapped Haynesdiscount
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 2y ago

Swizzels Luscious Lollies 354g Assorted Lollipops with Drumsticks Fruity Pops & Double Lollies Vegan Friendly Sweet Mix for Sharing
- Price
- £1.64
- Rating
- 4.8/5
- Reviews
- 210
- Age
- 1y ago

Swizzels Double Lollies Sweets Dispenser Vegan Friendly (100 Lollipops)
- Price
- £6.94
- Rating
- 4.8/5
- Reviews
- 1,033
- Age
- 4y ago

Swizzels Double Lollies 3 Kg Pack of 1
- Price
- £14.79
- Rating
- 4.8/5
- Reviews
- 795
- Age
- 15y ago
Newest
by launch date
Swizzels Retro Individually Wrapped Double Lollies Sweets x 20 - Pick & Mix
- Price
- £5.43
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

Swizzels Retro Fruity Pop Lollies Sweets x 20 - Individually Wrapped Sweets
- Price
- £5.24
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago

Swizzels Luscious Lollies 354g Assorted Lollipops with Drumsticks Fruity Pops & Double Lollies Vegan Friendly Sweet Mix for Sharing
- Price
- £1.64
- Rating
- 4.8/5
- Reviews
- 210
- Age
- 1y ago

30x Double Lollies XL 12.5g Retro Sweet Individually Wrapped Haynesdiscount
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 2y ago

Swizzels Original Double Lollies - A Fruity and Delicious Assortment of Candy Lollies 130g
- Price
- £1.14
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Swizzels90%
- Generic8%
- Swizzels Matlow2%
Demand
Christmas Lollipops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked
Search terms
Top Christmas Lollipops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swizzels lollies30K/yr
- double lollies21K/yr
- swizzels double lollies10K/yr
- christmas lollipops10K/yr
- christmas lollies5K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Lollipops
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too big
Small size
These are not XL in size
Difficult to open
some are difficult to unwrap
Wrapping very difficult
therefore makes them an expensive purchase
Not worth the money
Description incorrect
Size not as advertised
They never lasted long ha ha
Love
Great value
Value for money
Good value
Love the taste
Same lovely sherbety taste. I like to crunch mine
A nice lollipop for a treat
Classic sweets for all to enjoy
Nice mix of sweets
Lovely sweets
As described
Does what it says on the tin
Just what you expect
Great flavour
Nice flavours
which is the most popular flavor
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Lollipops questions
Answered from the same tracked data.









