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Christmas Lollipops

Fail

The top 5 brands take 100% of clicks, so Christmas Lollipops is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£70K/yr77K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
77%top-5 click share · 3 brands · 45 sellers

Flapen Score

Christmas Lollipops against its category

The dotted line is the Grocery average. Past it, Christmas Lollipops is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Lollipops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Lollipops 77K times last year and spent an estimated £70K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
12.7%
Market size, estimated
£70Ka year
Top search term
swizzels lollies30K searches a year

02 · Price

A sale here is worth £7.21.

Listings sell for £7.21 on average, from £1.08 to £14.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.21 that is £4K to £5K a year per listing.

Average price
£7.21under the $15 to $100 sweet spot
Price range
£1.08–£14.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 367 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#0in Confectionery
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
367per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Christmas Lollipops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

45

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • Swizzels90%
  • Generic8%
  • Swizzels Matlow2%

Demand

Christmas Lollipops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Christmas Lollipops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • swizzels lollies30K/yr
  • double lollies21K/yr
  • swizzels double lollies10K/yr
  • christmas lollipops10K/yr
  • christmas lollies5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Lollipops

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
35%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too big”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Christmas Lollipops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data