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Christmas Chocolate

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -40.7% this quarter, so Christmas Chocolate is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£145K/yr1.7M searches / yr
90-day growth
-40.7%search demand this quarter
Competition
37%top-5 click share · 24 brands · 114 sellers

Flapen Score

Christmas Chocolate against its category

The dotted line is the Grocery average. Past it, Christmas Chocolate is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Chocolate 1.7M times last year and spent an estimated £145K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
1.0%
Market size, estimated
£145Ka year
Peak month
December338.3× the quietest month
Top search term
christmas chocolate698K searches a year

02 · Price

A sale here is worth £8.01.

Listings sell for £8.01 on average, from £0.69 to £24.98. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 500 to 750 of them. At £8.01 that is £4K to £6K a year per listing.

Average price
£8.01under the $15 to $100 sweet spot
Price range
£0.69–£24.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #728 within Chocolate Candy. It carries 1,886 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
90%
Out of stock, average day
31.5%
Average rank
#728in Chocolate Candy
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,886per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Christmas Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

114

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

37%

Top 20: 86%

Open market

43%

  • Lindt16%
  • Sweet Treat Gifting Co.11%
  • SLJ PARTY BAGS AND POCKET MONEY TOYS9%
  • GALAXY9%
  • AKEDE7%
  • Amamitrade6%

Demand

Christmas Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 338.3×

Search terms

Top Christmas Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas chocolate698K/yr
  • christmas sweets322K/yr
  • christmas chocolates152K/yr
  • christmas treats37K/yr
  • malteser reindeer11K/yr
  • xmas chocolate34K/yr
  • chocolate christmas40K/yr
  • maltesers reindeer22K/yr
  • christmas chocolate gifts228K/yr
  • christmas chocolate box19K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.10

Too expensive

Way overpriced

Overpriced

Size-Overall22%−0.21

very small

Small box

A very small box

Taste-Overall13%+1.38

Horrible artificial taste this wasn't for me

Horrid taste

Taste very stale

Quality-Overall6%+0.32

not passing quality checks

Very poor quality

Lindor for sending out shoddy goods with not quality control

Advertised Vs Actual Product4%−0.04

The pictures are deceptive

Misleading

Description is a bit misleading

Love

Taste-Overall32%+1.38

Delicious and Aromatic

Good taste

Yummy chocolate

Value For Money15%−0.10

Excellent value

Good price

worth it

Gifting Purpose12%+1.66

Good gift

Funny gift

Perfect for gifting

Quality-Overall9%+0.32

Excellent Product

Good quality choc

the variety is very nice too

Sweetness7%−0.01

The sweetness is balanced slightly by the nutty centre

Lovely chocolates

Very sweet

FAQ

Common Christmas Chocolate questions

Answered from the same tracked data.