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Christmas Cake Frill

Fail

Prices span $2.51–$7.14, mostly outside the sweet spot, so Christmas Cake Frill is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£7K/yr60K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
51%top-5 click share · 11 brands · 17 sellers

Flapen Score

Christmas Cake Frill against its category

The dotted line is the Grocery average. Past it, Christmas Cake Frill is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Cake Frill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Cake Frill 60K times last year and spent an estimated £7K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
2.5%
Market size, estimated
£7Ka year
Peak month
December40.9× the quietest month
Top search term
cake frill10K searches a year

02 · Price

A sale here is worth £4.70.

Listings sell for £4.70 on average, from £2.51 to £7.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £4.70 that is £470 to £1K a year per listing.

Average price
£4.70under the $15 to $100 sweet spot
Price range
£2.51–£7.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£470–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 41.6% of listings are out of stock. The average listing ranks #1,177 within Baking Supplies. It carries 254 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
53%
Out of stock, average day
41.6%
Average rank
#1,177in Baking Supplies
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Christmas Cake Frill products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£277£554£831£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

17

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 100%

Open market

19%

  • Top That39%
  • House of Cake10%
  • Crystal Charmz9%
  • Culpitt9%
  • Pimp My Shoes8%
  • Vision4ever6%

Demand

Christmas Cake Frill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 40.9×

Search terms

Top Christmas Cake Frill search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cake frill10K/yr
  • cake frills6K/yr
  • cake frills for round cakes8K/yr
  • christmas cake frill27K/yr
  • christmas cake frills5K/yr
  • xmas cake frill4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Cake Frill

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Quality-Overall”
0.2%of orders come back
“Good quality spring cake decoration”
A buyer, on “Quality-Overall”43% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Christmas Cake Frill questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data