Christmas Cake
FailDemand is soft, at -43.6% this quarter, so Christmas Cake is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £60K/yr133K searches / yr
- 90-day growth
- -43.6%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 7 sellers
Flapen Score
Christmas Cake against its category
The dotted line is the Grocery average. Past it, Christmas Cake is stronger. Inside it, weaker.
Market
The Christmas Cake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Cake 133K times last year and spent an estimated £60K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- -43.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £60Ka year
- Peak month
- December81.9× the quietest month
- Top search term
- iced fruit cake10K searches a year
02 · Price
A sale here is worth £22.40.
Listings sell for £22.40 on average, from £8.51 to £46.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £22.40 that is £2K to £6K a year per listing.
- Average price
- £22.40inside the $15 to $100 sweet spot
- Price range
- £8.51–£46.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 50.2% of listings are out of stock. The average listing ranks #77 within Bakery. It carries 186 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 50%
- Out of stock, average day
- 50.2%
- Average rank
- #77in Bakery
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 186per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Christmas Cake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bizzibeans Iced Christmas Fruit Cake Moist & Luxurious Brandy-Soaked Xmas Fruitcake with Fondant Icing & Hand Rolled Marzipan for Vegetarian & Dairy Free Serves 12 Round 6 Approx 900g
- Price
- £32.50
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 6y ago

Grandpas Boiled Fruit Iced Christmas Cake Rum Soaked Xmas Fruitcake 6 Round Approx 1.3kg
- Price
- £32.67
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 4y ago

Brodies Traditional Scottish Fruit Cake - 1 x 315g - Traditional Scottish fruit cake infused with ginger and ale
- Price
- £11.42
- Rating
- 3.8/5
- Reviews
- 161
- Age
- 10mo ago

Hatties Gifts Afternoon Tea Hamper for 2 Cake Gift Set English Tea Iced Fruit Cake Shortbread & Jams Food Gift Box for Men & Women
- Price
- £22.68
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago

Bizzibeans Iced Christmas Fruit Cake Moist Brandy-Soaked Xmas Fruitcake Fondant Icing Snowflakes & Hand Rolled Marzipan for Xmas Vegetarian & Dairy Free Serves 20 Round 8 Approx 2.5kg
- Price
- £46.15
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 9y ago
Trending
90-day click momentum
Hatties Gifts Afternoon Tea Hamper for 2 Cake Gift Set English Tea Iced Fruit Cake Shortbread & Jams Food Gift Box for Men & Women
- Price
- £22.68
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago

Bizzibeans Iced Christmas Fruit Cake Moist Brandy-Soaked Xmas Fruitcake Fondant Icing Snowflakes & Hand Rolled Marzipan for Xmas Vegetarian & Dairy Free Serves 20 Round 8 Approx 2.5kg
- Price
- £46.15
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 9y ago

Grandpas Boiled Fruit Iced Christmas Cake Rum Soaked Xmas Fruitcake 6 Round Approx 1.3kg
- Price
- £32.67
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 4y ago

Bizzibeans Iced Christmas Fruit Cake Moist & Luxurious Brandy-Soaked Xmas Fruitcake with Fondant Icing & Hand Rolled Marzipan for Vegetarian & Dairy Free Serves 12 Round 6 Approx 900g
- Price
- £32.50
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 6y ago

Bizzibeans 8 Round Iced Christmas Brandy Infused Fruit Cake- Round fruit Christmas cake Handmade in Suffolk
- Price
- £46.67
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 6y ago
Newest
by launch date
Brodies Traditional Scottish Fruit Cake - 1 x 315g - Traditional Scottish fruit cake infused with ginger and ale
- Price
- £11.42
- Rating
- 3.8/5
- Reviews
- 161
- Age
- 10mo ago

Brodies Dundee Cake - 1 x 315g - Classic Scottish fruit cake infused with marmalade and brandy
- Price
- £10.95
- Rating
- 3.8/5
- Reviews
- 161
- Age
- 10mo ago

Wilfreds Cherry & Walnut Fruit Cake 800g Handmade Traditional British Fruit Loaf for Families & Dessert Lovers Premium Cake Gift for Birthdays & Special Occasions
- Price
- £14.98
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 1y ago

Wilfreds Traditional Fruit Cake 800g Rich & Moist Handmade British Fruit Loaf | Classic Bakery Recipe | Cake Gift for Christmas Easter Birthdays & Special Occasions
- Price
- £15.04
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago

Hatties Gifts Afternoon Tea Hamper for 2 Cake Gift Set English Tea Iced Fruit Cake Shortbread & Jams Food Gift Box for Men & Women
- Price
- £22.68
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
7
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Bizzibeans33%
- Brodies18%
- Grandpa's Boiled Fruit Cake16%
- Hattie's Gifts9%
- The Bay Tree8%
- Wilfreds8%
- Open — no brand owns it (2 brands, 8%)
Demand
Christmas Cake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 81.9×
Search terms
Top Christmas Cake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iced fruit cake10K/yr
- christmas cake101K/yr
- christmas cakes12K/yr
- xmas cake10K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Cake
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Waste of money
Very overpriced
Expensive
Brodies cakes are smaller than you might expect
Not large
Small cake
Very dry
the cake was dry
Not moist at all
Not compatible quality not adequate
Poor Quality
Real shame as I expected better
Too crumbly
crumbles as soon as a knife touches it
it is quite crumbly when it's sliced
Love
Really nice cake
Fast delivery, tasty cake
Excellent Christmas cake
Absolutely delicious
the cake tastes good
Delicious Full of all sorts of fruit This cake is mouth watering
was rather dry, bit surprising as fruit was lovely and moist
fruity & moist
Lovely and moist
great value
value for money
Good value
Excellent product
Great quality
Looks good quality, nice packing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Cake questions
Answered from the same tracked data.









