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Christmas Cake

Fail

Demand is soft, at -43.6% this quarter, so Christmas Cake is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£60K/yr133K searches / yr
90-day growth
-43.6%search demand this quarter
Competition
69%top-5 click share · 8 brands · 7 sellers

Flapen Score

Christmas Cake against its category

The dotted line is the Grocery average. Past it, Christmas Cake is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Cake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Cake 133K times last year and spent an estimated £60K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-43.6%
Conversion, latest week
2.0%
Market size, estimated
£60Ka year
Peak month
December81.9× the quietest month
Top search term
iced fruit cake10K searches a year

02 · Price

A sale here is worth £22.40.

Listings sell for £22.40 on average, from £8.51 to £46.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £22.40 that is £2K to £6K a year per listing.

Average price
£22.40inside the $15 to $100 sweet spot
Price range
£8.51–£46.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 50.2% of listings are out of stock. The average listing ranks #77 within Bakery. It carries 186 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
50%
Out of stock, average day
50.2%
Average rank
#77in Bakery
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
186per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Christmas Cake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

7

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • Bizzibeans33%
  • Brodies18%
  • Grandpa's Boiled Fruit Cake16%
  • Hattie's Gifts9%
  • The Bay Tree8%
  • Wilfreds8%
  • Open — no brand owns it (2 brands, 8%)

Demand

Christmas Cake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 81.9×

Search terms

Top Christmas Cake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iced fruit cake10K/yr
  • christmas cake101K/yr
  • christmas cakes12K/yr
  • xmas cake10K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Cake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.20

Waste of money

Very overpriced

Expensive

Size-Overall18%−0.18

Brodies cakes are smaller than you might expect

Not large

Small cake

Moist/Dry10%−0.02

Very dry

the cake was dry

Not moist at all

Quality-Overall8%

Not compatible quality not adequate

Poor Quality

Real shame as I expected better

Powdered/Crumbled6%−0.06

Too crumbly

crumbles as soon as a knife touches it

it is quite crumbly when it's sliced

Love

Baking27%+2.75

Really nice cake

Fast delivery, tasty cake

Excellent Christmas cake

Taste-Overall22%+1.35

Absolutely delicious

the cake tastes good

Delicious Full of all sorts of fruit This cake is mouth watering

Moist/Dry10%−0.02

was rather dry, bit surprising as fruit was lovely and moist

fruity & moist

Lovely and moist

Value For Money8%−0.20

great value

value for money

Good value

Quality-Overall7%

Excellent product

Great quality

Looks good quality, nice packing

FAQ

Common Christmas Cake questions

Answered from the same tracked data.