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Christmas Biscuits

Fail

The top 5 products take 100% of clicks, so Christmas Biscuits is a Fail.

Flapen Score
24
24 / 100
Ranks 2,961 of 2,976 Grocery niches · −22 vs the category median of 46
Market size
£15K/yr236K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
100%top-5 click share · 5 brands · 9 sellers

Flapen Score

Christmas Biscuits against its category

The dotted line is the Grocery average. Past it, Christmas Biscuits is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Biscuits 236K times last year and spent an estimated £15K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
0.8%
Market size, estimated
£15Ka year
Peak month
December691.9× the quietest month
Top search term
christmas biscuits132K searches a year

02 · Price

A sale here is worth £8.29.

Listings sell for £8.29 on average, from £7.76 to £9.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £8.29 that is £829 to £2K a year per listing.

Average price
£8.29under the $15 to $100 sweet spot
Price range
£7.76–£9.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£829–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.6% of listings are out of stock. The average listing ranks #273 within Bakery. It carries 87 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
40.6%
Average rank
#273in Bakery
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
87per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Christmas Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • The Silver Crane co.28%
  • Zamfoods25%
  • PVL Trade17%
  • eBoutik16%
  • Topline14%

Demand

Christmas Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26AugSepOctNovDecJanFebMarJunJulAugSepOctNovDecJanFebMar

Peak months: Nov, Dec · busiest ÷ quietest = 691.9×

Search terms

Top Christmas Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas biscuits132K/yr
  • christmas biscuit tin12K/yr
  • xmas biscuits12K/yr
  • christmas biscuits tin gifts60K/yr
  • christmas biscuits tins7K/yr
  • christmas biscuits gifts12K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Biscuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product100%−0.29

not what the photo online depicts

Love

Gifting Purpose23%+1.48

Lovely as a gift

Nice gift

Fun gift for camper van owners

Value For Money18%−0.09

Good value for money

Good value

OK for price

Baking14%+0.80

Very cute and larger than expected with tasty biscuits

excellent cookies

Taste-Overall14%+0.80

The contents were delicious

Great tasting shortbread in reusable tin

Lovely taste

Quality-Overall14%+0.80

Had lovely quality cookies inside

Excellent product

FAQ

Common Christmas Biscuits questions

Answered from the same tracked data.