Christmas Air Freshener

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months

67K

Growth, 90 days vs prior 90

-34.1%

Conversion, latest week

8.9%

Market size, estimated

£23Ka year

Peak month

November15.5× the quietest month

Top search term

glade bathroom gel12K searches a year

Listings sell for £3.74 on average, from £1.24 to £9.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £3.74 that is £374 to £935 a year per listing.

Average price

£3.74under the $15 to $100 sweet spot

Price range

£1.24–£9.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£374–£935

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #52 within Air Fresheners. It carries 1,566 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

14%

Prime listings

86%

Out of stock, average day

6.7%

Average rank

#52in Air Fresheners

Average rating

4.14 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,566per listing

Listings tracked

7

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months