Is christmas air freshener profitable to sell on Amazon United Kingdom?

The niche generates £23K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Skip it (33/100).

How competitive is the christmas air freshener niche?

3 brands and 45 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in christmas air freshener?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.

When does demand for christmas air freshener peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 15.5× the quietest.

What does it cost to enter the christmas air freshener niche?

Listings span £1.24–£9.30; the average listing price is £3.74 (sweet spot $15–$100). The average incumbent carries 1,566 reviews — the moat a new listing must climb.

christmas air freshener

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,565.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£3.74

avg listing price — sweet spot $15–$100

Growth

Bad-34.1%

90-day search growth — must beat 0% to launch

Market size

Bad£23K

£23K/yr · 67K searches

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.24–£9.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, christmas air freshener is a £23K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

christmas air freshener market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £22K–£30K; units × avg price
Conversion rate: 8.9%
Avg BSR: #52
Page quality: 0%
Prime: 86%
Sponsored: 14%
Out of stock: 6.7%
Avg brand age: 54 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

glade93%
Thrink4%
Perfect Scents3%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -34.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.5×

Open Trend

Top christmas air freshener search terms

glade bathroom gel12K/yr -7.0%6.6% conv.
glade fragranced bathroom gel4K/yr -12.0%9.3% conv.
glade bathroom gel air freshener5K/yr -36.9%5.9% conv.
cinnamon air freshener4K/yr -10.0%0.6% conv.
spiced apple air freshener6K/yr -48.1%3.0% conv.
christmas air freshener15K/yr -85.2%0.4% conv.
febreze christmas3K/yr +217.6%0.0% conv.
christmas plug in air freshener8K/yr -33.1%0.0% conv.
christmas air fresheners for home10K/yr -81.8%0.0% conv.

All search terms

Top christmas air freshener products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glade Fragranced Bathroom Gel Air Freshener and Discreet Odour Eliminator Floral Cherries 180g Packaging May Vary

glade£1.484.1★1,960 rev

Glade Fragranced Bathroom Gel Bathroom Air Freshener & Discreet Odour Eliminator Sensual Sandalwood and Jasmine 180g (Packaging may vary)

glade£1.473.9★2,155 rev

Glade Fragranced Bathroom Gel Air Freshener Discreet Odour Eliminator Infused with Essential Oils Limited Edition Christmas Air Freshener Warm Apple Pie 180g

glade£1.524.2★478 rev

Glade Solid Gel Air Freshener Odour Eliminator for Home & Bathroom Relaxing Zen 150g

glade£1.244.3★982 rev

Glade Fragranced Bathroom Gel Bathroom Air Freshener & Discreet Odour Eliminator Luscious Cherry & Peony 180g

glade£4.974.0★3,628 rev

Newest

by launch date

3 Pack Air Freshener Spray with OdourClear Technology Eliminates Tough Odours Long-Lasting Home Fragrance Non-Flammable Deodorising Aerosol for Pets Bathroom and Home (Spiced Apple)

Thrink£9.308 rev

7mo ago

Glade Fragranced Bathroom Gel Air Freshener Discreet Odour Eliminator Infused with Essential Oils Limited Edition Christmas Air Freshener Warm Apple Pie 180g

glade£1.52478 rev

11mo ago

Glade Fragranced Bathroom Gel Air Freshener and Discreet Odour Eliminator Floral Cherries 180g Packaging May Vary

glade£1.481,960 rev

1y ago

Perfect Scents 3 Scents Air Freshener Refill 3 Pack - Compatible with 3volution Apple Cinnamon 20ml

Perfect Scents£6.211,750 rev

4y ago

Glade Fragranced Bathroom Gel Bathroom Air Freshener & Discreet Odour Eliminator Sensual Sandalwood and Jasmine 180g (Packaging may vary)

glade£1.472,155 rev

5y ago

What buyers say about christmas air freshener

What buyers praise and complain about, mined from review topics.

What buyers love

Smell62%

“Scent is fresh”

Value For Money10%

“Good value for money”

Durability5%

“Lasts well”

Quality-Overall4%

“Quality good, value for money, smells very fresh”

Freshness3%

“Festive Freshness”

Advertised Vs Actual Product2%

“does the job”

Ease Of Use2%

“easy to use”

Suitable For Indoor1%

“Nice for bathrooms”

Battery Life1%

“better than battery ones recycle easy”

Hygiene-Overall1%

“Great for smaller rooms such as toilets”

What buyers complain about

Smell63%

“Can't smell it”

Value For Money9%

“Not worth it”

Durability6%

“Doesn't last long”

Strength5%

“it's not powerful whatsoever”

Stale/Rotten/Spoiled2%

“Rubbish”

Design-Overall1%

“Really stupid design”

Moist/Dry1%

“Dries up quickly”

Ease Of Use1%

“not the best I've ever used”

Size-Overall1%

“Writing on item was so small”

Advertised Vs Actual Product1%

“this was very mis advertised in duration amd distance”

Top return reasons

Smell61%

Quality-Overall9%

Value For Money6%

Durability5%

Advertised Vs Actual Product5%

Leak-Proof5%

Functionality-Overall2%

Compatibility-Overall2%

Moist/Dry2%

Natural Ingredients1%

Common questions

Is christmas air freshener profitable to sell on Amazon United Kingdom?: The niche generates £23K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Skip it (33/100).
How competitive is the christmas air freshener niche?: 3 brands and 45 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in christmas air freshener?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
When does demand for christmas air freshener peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 15.5× the quietest.
What does it cost to enter the christmas air freshener niche?: Listings span £1.24–£9.30; the average listing price is £3.74 (sweet spot $15–$100). The average incumbent carries 1,566 reviews — the moat a new listing must climb.