How competitive is the Cholesterol niche on Amazon United Kingdom?

8 brands and 46 sellers compete in Cholesterol on Amazon United Kingdom. The top 5 Cholesterol products take 66% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Cholesterol?

Cholesterol buyers on Amazon United Kingdom complain most about Dosage, Size-Overall, Ease Of Chewing/Swallowing, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cholesterol niche?

Cholesterol sells for £7.85 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.79–£19.94. The average incumbent carries 413 reviews — the moat a new listing must climb.

Cholesterol

soft demand (-15.7% this quarter) — Cholesterol doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Cholesterol profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cholesterol is a £77K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.

Cholesterol: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.7% over the last 90 days and 12.5% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr10K

Search volume / yr-15.7%78K

Conversion rate12.5%

Avg price£7.85

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 46

Top-5 product click share66%

Open market7%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Cholesterol products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Benecol No Added Sugar Raspberry Yogurt Drink 6x67.5g

Price: £4.60
Rating: 4.6/5
Reviews: 318
Age: 6y ago

Benecol Blueberry Yoghurt Drink

Price: £4.74
Rating: 4.6/5
Reviews: 257
Age: 9y ago

Benecol Strawberry Yogurt Drink 6 x 67.5g

Price: £4.84
Rating: 4.6/5
Reviews: 220
Age: 13y ago

Yogurt Drink Strawberry Benecols (12x67.5g)

Price: £19.94
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK

Price: £8.41
Rating: 4.4/5
Reviews: 155
Age: 8mo ago

Newest

by launch date

Yogurt Drink Strawberry Benecols (12x67.5g)

Price: £19.94
Rating: 5.0/5
Reviews: 1
Age: 3mo ago

Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK

Price: £8.41
Rating: 4.4/5
Reviews: 155
Age: 8mo ago

Benecol Peach Yogurt

Price: £3.87
Rating: 4.9/5
Reviews: 22
Age: 2y ago

Plant Sterols 800mg Vegan Healthcare Supplements for Heart Maintains Cholesterol Level and Effectively Boosts Immunity - 90 Capsules

Price: £7.42
Rating: 4.5/5
Reviews: 408
Age: 4y ago

Healthspan Plant Sterols 2400mg 90 Tablets High Strength Supports Normal Cholesterol Levels UK Manufactured

Price: £15.78
Rating: 4.4/5
Reviews: 719
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Benecol69%
KoalaKoi7%
Vinco Supplements6%
NutriVolv6%
Zipvit4%
Cardioace3%
Open — no brand owns it (2 brands, 4%)

Cholesterol demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR12.5%Products13Brands8Top 5 Brands93%OOS Rate0.0%Rating4.6★Reviews413Avg BSR#37

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Cholesterol search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

benecol cholesterol drink22K/yr -8.1%16.1% conv.
benecol23K/yr -17.9%11.8% conv.
cholesterol20K/yr -17.4%3.4% conv.
lower cholesterol9K/yr -19.6%3.2% conv.
cholesterol lowering2K/yr -35.8%1.9% conv.
what reduces cholesterol quickly naturally1K/yr -30.6%4.7% conv.

What reviews say buyers love and hate about Cholesterol

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews

Value For Money19%

“a reasonable price”

Heart Health18%

“Easy supplement to include to reduce cholesterol”

Quality-Overall9%

“While I still tihnk they offer good value”

Ease Of Chewing/Swallowing5%

“I had no issues with swallowing them”

Side Effects4%

“no side effects”

What buyers complain about

52% of reviews

Dosage13%

“These are NOT 2400mg pills”

Size-Overall12%

“They are fairly small”

Ease Of Chewing/Swallowing5%

“For me swallowing these tablets was not nice”

Heart Health5%

“I have high been taking these as statins didn't suit i have high cholesterol”

Functionality-Overall5%

“Didn't work for me”

Common Cholesterol questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cholesterol 41/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -15.7% over the last 90 days.