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Cholesterol

Fail

Demand is soft, at -15.7% this quarter, so Cholesterol is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£77K/yr78K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
66%top-5 click share · 8 brands · 46 sellers

Flapen Score

Cholesterol against its category

The dotted line is the Grocery average. Past it, Cholesterol is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cholesterol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cholesterol 78K times last year and spent an estimated £77K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
12.5%
Market size, estimated
£77Ka year
Peak month
February1.4× the quietest month
Top search term
benecol cholesterol drink22K searches a year

02 · Price

A sale here is worth £7.85.

Listings sell for £7.85 on average, from £3.79 to £19.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.85 that is £4K to £6K a year per listing.

Average price
£7.85under the $15 to $100 sweet spot
Price range
£3.79–£19.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Juice & Smoothies. It carries 413 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#37in Juice & Smoothies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
413per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cholesterol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

46

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • Benecol69%
  • KoalaKoi7%
  • Vinco Supplements6%
  • NutriVolv6%
  • Zipvit4%
  • Cardioace3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Cholesterol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cholesterol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • benecol cholesterol drink22K/yr
  • benecol23K/yr
  • cholesterol20K/yr
  • lower cholesterol9K/yr
  • cholesterol lowering2K/yr
  • what reduces cholesterol quickly naturally1K/yr

Reviews and returns

What reviews say buyers love and hate about Cholesterol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage13%−0.13

These are NOT 2400mg pills

Misleading dosage- 3 huge tablets needed

so the listing is all just a bit misleading saying the dose is 2400mg

Size-Overall12%−0.01

They are fairly small

they are big

The tablets are quite large

Ease Of Chewing/Swallowing5%−0.02

For me swallowing these tablets was not nice

Difficult to swallow

Tasteless when swallowing with no stomach issues

Heart Health5%+0.52

I have high been taking these as statins didn't suit i have high cholesterol

my cholesterol level has gone up

My cholesterol was up

Functionality-Overall5%−0.05

Didn't work for me

Is it working? No change as yet

Did not work for me

Love

Value For Money19%+1.40

a reasonable price

Good Value

GOOD VALUE FOR MONEY

Heart Health18%+0.52

Easy supplement to include to reduce cholesterol

Good for cholesterol

Supporting Cholesterol

Quality-Overall9%+1.04

While I still tihnk they offer good value

Good quality

because it is a reliable brand Taste is great I am confident to use the product because brand is

Ease Of Chewing/Swallowing5%−0.02

I had no issues with swallowing them

Easy to swallow

they are smooth enough to swallow comfortably with a full glass of water

Side Effects4%

no side effects

I haven't experienced any adverse effects from taking this supplement

Good value, no side effects as yet - Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets

FAQ

Common Cholesterol questions

Answered from the same tracked data.