cholesterol
Skip itSoft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Review moat
Great413.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.79–£19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.85avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 78K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cholesterol is a £77K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cholesterol market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £63K–£79K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 31%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
46
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
4%
- Benecol69%
- KoalaKoi7%
- Vinco Supplements6%
- NutriVolv6%
- Zipvit4%
- Cardioace3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -15.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cholesterol search terms
- benecol cholesterol drink22K/yr
- benecol23K/yr
- cholesterol20K/yr
- lower cholesterol9K/yr
- cholesterol lowering2K/yr
- what reduces cholesterol quickly naturally1K/yr
Top cholesterol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benecol No Added Sugar Raspberry Yogurt Drink 6x67.5g
Benecol£4.604.6★318 rev
Benecol Blueberry Yoghurt Drink
Benecol£4.744.6★257 rev
Benecol Strawberry Yogurt Drink 6 x 67.5g
Benecol£4.844.6★220 rev
Yogurt Drink Strawberry Benecols (12x67.5g)
KoalaKoi£19.945.0★1 rev
Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
Vinco Supplements£8.414.4★155 rev
Newest
by launch dateYogurt Drink Strawberry Benecols (12x67.5g)
KoalaKoi£19.941 rev
Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
Vinco Supplements£8.41155 rev
Benecol Peach Yogurt
Benecol£3.8722 rev
Plant Sterols 800mg Vegan Healthcare Supplements for Heart Maintains Cholesterol Level and Effectively Boosts Immunity - 90 Capsules
NutriVolv£7.42408 rev
Healthspan Plant Sterols 2400mg 90 Tablets High Strength Supports Normal Cholesterol Levels UK Manufactured
Healthspan£15.78719 rev
Trending
90-day click momentumYogurt Drink Strawberry Benecols (12x67.5g)
KoalaKoi£19.945.0★
Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
Vinco Supplements£8.414.4★
Benecol Peach Yogurt
Benecol£3.874.9★
Actimel Strawberry and Blueberry Yoghurt Drink 12x100g
Actimel£3.794.7★
Benecol Blueberry Yoghurt Drink
Benecol£4.744.6★
What buyers say about cholesterol
What buyers praise and complain about, mined from review topics.What buyers love
“a reasonable price”
“Easy supplement to include to reduce cholesterol”
“While I still tihnk they offer good value”
“I had no issues with swallowing them”
“no side effects”
“which makes them easy to include in a daily routine”
“Convenient”
“Great taste”
“No odd taste, no aftertaste, and no stomach issues so far”
“Excellent quality plant sterols”
What buyers complain about
“These are NOT 2400mg pills”
“They are fairly small”
“For me swallowing these tablets was not nice”
“I have high been taking these as statins didn't suit i have high cholesterol”
“Didn't work for me”
“its too expensive”
“Full of nasties like Maltodextrin went in bin”
“Arrived warm and spoiled”
“There is no taste or aftertaste either”
“Misleading product”
Common questions
- Is cholesterol profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the cholesterol niche?
- 8 brands and 46 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in cholesterol?
- Top complaints mined from reviews: Dosage, Size-Overall, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- When does demand for cholesterol peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cholesterol niche?
- Listings span £3.79–£19.94; the average listing price is £7.85 (sweet spot $15–$100). The average incumbent carries 413 reviews — the moat a new listing must climb.