Cholesterol
FailDemand is soft, at -15.7% this quarter, so Cholesterol is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £77K/yr78K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 46 sellers
Flapen Score
Cholesterol against its category
The dotted line is the Grocery average. Past it, Cholesterol is stronger. Inside it, weaker.
Market
The Cholesterol market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cholesterol 78K times last year and spent an estimated £77K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
12.5% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 12.5%
- Market size, estimated
- £77Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- benecol cholesterol drink22K searches a year
02 · Price
A sale here is worth £7.85.
Listings sell for £7.85 on average, from £3.79 to £19.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.85 that is £4K to £6K a year per listing.
- Average price
- £7.85under the $15 to $100 sweet spot
- Price range
- £3.79–£19.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Juice & Smoothies. It carries 413 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Juice & Smoothies
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 413per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Cholesterol products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Benecol No Added Sugar Raspberry Yogurt Drink 6x67.5g
- Price
- £4.60
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 6y ago

Benecol Blueberry Yoghurt Drink
- Price
- £4.74
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 9y ago

Benecol Strawberry Yogurt Drink 6 x 67.5g
- Price
- £4.84
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 13y ago

Yogurt Drink Strawberry Benecols (12x67.5g)
- Price
- £19.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 8mo ago
Trending
90-day click momentum
Yogurt Drink Strawberry Benecols (12x67.5g)
- Price
- £19.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 8mo ago

Benecol Peach Yogurt
- Price
- £3.87
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 2y ago

Actimel Strawberry and Blueberry Yoghurt Drink 12x100g
- Price
- £3.79
- Rating
- 4.7/5
- Reviews
- 1,640
- Age
- 12y ago

Benecol Blueberry Yoghurt Drink
- Price
- £4.74
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 9y ago
Newest
by launch date
Yogurt Drink Strawberry Benecols (12x67.5g)
- Price
- £19.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets Supports Healthy Cholesterol Levels - Contains Beta-Sitosterol Vegan and Vegetarian Friendly - Made in The UK
- Price
- £8.41
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 8mo ago

Benecol Peach Yogurt
- Price
- £3.87
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 2y ago

Plant Sterols 800mg Vegan Healthcare Supplements for Heart Maintains Cholesterol Level and Effectively Boosts Immunity - 90 Capsules
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 408
- Age
- 4y ago

Healthspan Plant Sterols 2400mg 90 Tablets High Strength Supports Normal Cholesterol Levels UK Manufactured
- Price
- £15.78
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
46
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
4%
- Benecol69%
- KoalaKoi7%
- Vinco Supplements6%
- NutriVolv6%
- Zipvit4%
- Cardioace3%
- Open — no brand owns it (2 brands, 4%)
Demand
Cholesterol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cholesterol search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- benecol cholesterol drink22K/yr
- benecol23K/yr
- cholesterol20K/yr
- lower cholesterol9K/yr
- cholesterol lowering2K/yr
- what reduces cholesterol quickly naturally1K/yr
Reviews and returns
What reviews say buyers love and hate about Cholesterol
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
These are NOT 2400mg pills
Misleading dosage- 3 huge tablets needed
so the listing is all just a bit misleading saying the dose is 2400mg
They are fairly small
they are big
The tablets are quite large
For me swallowing these tablets was not nice
Difficult to swallow
Tasteless when swallowing with no stomach issues
I have high been taking these as statins didn't suit i have high cholesterol
my cholesterol level has gone up
My cholesterol was up
Didn't work for me
Is it working? No change as yet
Did not work for me
Love
a reasonable price
Good Value
GOOD VALUE FOR MONEY
Easy supplement to include to reduce cholesterol
Good for cholesterol
Supporting Cholesterol
While I still tihnk they offer good value
Good quality
because it is a reliable brand Taste is great I am confident to use the product because brand is
I had no issues with swallowing them
Easy to swallow
they are smooth enough to swallow comfortably with a full glass of water
no side effects
I haven't experienced any adverse effects from taking this supplement
Good value, no side effects as yet - Vinco Plant Sterols High Strength 2400mg - 120 Vegan Tablets
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cholesterol questions
Answered from the same tracked data.









