Is chocolate tubs profitable to sell on Amazon United Kingdom?

The niche generates £241K/yr across 37 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the chocolate tubs niche?

13 brands and 94 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in chocolate tubs?

Top complaints mined from reviews: Value For Money, Sweetness, Size-Overall. The return rate is 0.1%.

When does demand for chocolate tubs peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 23.0× the quietest.

What does it cost to enter the chocolate tubs niche?

Listings span £2.74–£58.25; the average listing price is £12.61 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.

chocolate tubs

Worth a look

Shows low returns (0.1%), but soft demand (-16.0% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great265.54

avg incumbent reviews — the moat a new listing must climb

Price range

Great£2.74–£58.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Avg price

Good£12.61

avg listing price — sweet spot $15–$100

Market size

Okay£241K

£241K/yr · 554K searches

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, chocolate tubs is a £241K/yr Amazon United Kingdom market (554K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chocolate tubs market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: £315K–£378K; units × avg price
Conversion rate: 3.5%
Avg BSR: #153
Page quality: 0%
Prime: 62%
Sponsored: 19%
Out of stock: 32.6%
Avg brand age: 44 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

Simpkins43%
Celebrations25%
mysmartbuy.com12%
Nipits7%
Cadbury2%
Multiple2%
Open — no brand owns it (7 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 23.0×

Open Trend

Top chocolate tubs search terms

travel sweets41K/yr +9.9%3.7% conv.
celebrations chocolates tub29K/yr -21.3%3.1% conv.
travel sweets in a tin30K/yr -3.8%5.7% conv.
chocolate tubs75K/yr -19.2%1.3% conv.
simpkins travel sweets25K/yr +3.0%4.7% conv.
tubs of chocolates67K/yr -24.0%1.7% conv.
tins of chocolates51K/yr -32.4%1.1% conv.
chocolate tub27K/yr -8.2%1.8% conv.
tub of chocolates18K/yr +11.8%2.1% conv.
simpkins travel sweets in a tin12K/yr -28.2%5.6% conv.

All search terms

Top chocolate tubs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Simpkins Mixed Fruit Travel Sweets 200g Tin (Pack of 3)

Simpkins£9.974.6★994 rev

Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g Pack of 4 (4x500g)

Celebrations£26.104.3★50 rev

Celebrations Sharing Tub 500g (Pack of 2)

Celebrations£14.644.5★109 rev

Pack of 3 Cavendish & Harvey Mixed Fruit Drops in Tin Premium Fruity Travel Sweets made with Real Fruit Juice Vegan Friendly Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 200g

mysmartbuy.com£12.454.6★100 rev

Simpkins Forest Fruit Travel Sweets 200g Tin

Simpkins£3.794.6★178 rev

Newest

by launch date

Cadburys Chocolates 500g - Contains Up To 9 Types - Chocolate Pick & Mix - Approx 45 Individually Wrapped Chocolates By Sweetish

Sweetish£7.437 rev

4mo ago

Celebrations Milk Chocolate & Biscuit Bars Sharing Tub 500g Pack of 10

Celebrations£58.257 rev

9mo ago

Oscanoltd 4 x Chocolate Tubs ASSORTED PACK 1 EACH Of Celebrations Heroes Roses Quality Street Chocolate Sharing Tub Perfect For Any Occasion Ideal Gifts

Oscanoltd£26.51393 rev

11mo ago

Pack of 3 Cavendish & Harvey Mixed Fruit Drops in Tin Premium Fruity Travel Sweets made with Real Fruit Juice Vegan Friendly Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 200g

mysmartbuy.com£12.45100 rev

1y ago

Pack of 3 Cavendish & Harvey Tropical Fruit Drops in Tin Premium Fruity Travel Sweets made with Real Fruit Juice Vegan Friendly Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 200g

mysmartbuy.com£12.2667 rev

1y ago

What buyers say about chocolate tubs

What buyers praise and complain about, mined from review topics.

What buyers love

Sweetness34%

“Sweet and fruity”

Taste-Overall19%

“Great chocolate,”

Value For Money15%

“Good value”

Flavor8%

“Three great tasting options”

Gifting Purpose4%

“nice lot of choices very well received for Christmas”

Quality-Overall4%

“Incredible Variety: There is a fantastic mix of textures and flavours inside, meaning there is something in there for everyone to enjoy”

Advertised Vs Actual Product4%

“Works exactually as advertised”

Size-Overall2%

“great size”

Blend/Ratio2%

“Nice mix of different chocolate”

Soft Feel1%

“Bit soft”

What buyers complain about

Value For Money17%

“Overpriced and disappointing”

Sweetness14%

“It is about 200 times sweeter than sugar”

Size-Overall11%

“Bigger than I thought”

Flavor7%

“I must seek out the berry flavoured ones as I don't like orange”

Advertised Vs Actual Product7%

“Misleading pictures”

Quality-Overall5%

“quality street aren't the same as I remember them,they're made cheaply now and taste waxy and different”

Ease Of Use3%

“Almost impossible to open the lid the lid needed a sharp knife to get the plastic off”

Taste-Overall3%

“Chocolate had no taste”

Oily/Greasy3%

“Seems a lot of Palm oil”

Blend/Ratio3%

“95% orange so not exactly mixed fruit”

Top return reasons

Size-Overall100%

Common questions

Is chocolate tubs profitable to sell on Amazon United Kingdom?: The niche generates £241K/yr across 37 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the chocolate tubs niche?: 13 brands and 94 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in chocolate tubs?: Top complaints mined from reviews: Value For Money, Sweetness, Size-Overall. The return rate is 0.1%.
When does demand for chocolate tubs peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 23.0× the quietest.
What does it cost to enter the chocolate tubs niche?: Listings span £2.74–£58.25; the average listing price is £12.61 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.