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Chocolate Tubs

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -16.0% this quarter, so Chocolate Tubs is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£241K/yr554K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
39%top-5 click share · 13 brands · 94 sellers

Flapen Score

Chocolate Tubs against its category

The dotted line is the Grocery average. Past it, Chocolate Tubs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Tubs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Tubs 554K times last year and spent an estimated £241K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 554K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
554K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
3.5%
Market size, estimated
£241Ka year
Peak month
December23.0× the quietest month
Top search term
travel sweets41K searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £2.74 to £58.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £12.61 that is £3K to £6K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£2.74–£58.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #153 within Chocolate Candy. It carries 266 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
62%
Out of stock, average day
32.6%
Average rank
#153in Chocolate Candy
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
266per listing
Listings tracked
37

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Chocolate Tubs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

94

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 80%

Open market

9%

  • Simpkins43%
  • Celebrations25%
  • mysmartbuy.com12%
  • Nipits7%
  • Cadbury2%
  • Multiple2%
  • Open — no brand owns it (7 brands, 9%)

Demand

Chocolate Tubs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 23.0×

Search terms

Top Chocolate Tubs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • travel sweets41K/yr
  • celebrations chocolates tub29K/yr
  • travel sweets in a tin30K/yr
  • chocolate tubs75K/yr
  • simpkins travel sweets25K/yr
  • tubs of chocolates67K/yr
  • tins of chocolates51K/yr
  • chocolate tub27K/yr
  • tub of chocolates18K/yr
  • simpkins travel sweets in a tin12K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Tubs

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Sweetness”
17%of negative reviews mention “Value For Money”
0.1%of orders come back
“Overpriced and disappointing”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Chocolate Tubs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data