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Chocolate Tubs

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -16.0% this quarter, so Chocolate Tubs is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£241K/yr554K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
39%top-5 click share · 13 brands · 94 sellers

Flapen Score

Chocolate Tubs against its category

The dotted line is the Grocery average. Past it, Chocolate Tubs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Tubs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Tubs 554K times last year and spent an estimated £241K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 554K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
554K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
3.5%
Market size, estimated
£241Ka year
Peak month
December23.0× the quietest month
Top search term
travel sweets41K searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £2.74 to £58.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £12.61 that is £3K to £6K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£2.74–£58.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #153 within Chocolate Candy. It carries 266 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
62%
Out of stock, average day
32.6%
Average rank
#153in Chocolate Candy
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
266per listing
Listings tracked
37

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Chocolate Tubs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

94

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

9%

  • Simpkins43%
  • Celebrations25%
  • mysmartbuy.com12%
  • Nipits7%
  • Cadbury2%
  • Multiple2%
  • Open — no brand owns it (7 brands, 9%)

Demand

Chocolate Tubs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 23.0×

Search terms

Top Chocolate Tubs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel sweets41K/yr
  • celebrations chocolates tub29K/yr
  • travel sweets in a tin30K/yr
  • chocolate tubs75K/yr
  • simpkins travel sweets25K/yr
  • tubs of chocolates67K/yr
  • tins of chocolates51K/yr
  • chocolate tub27K/yr
  • tub of chocolates18K/yr
  • simpkins travel sweets in a tin12K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Tubs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%

Overpriced and disappointing

Waste of money

Expensive

Sweetness14%+1.87

It is about 200 times sweeter than sugar

No sugar

NOT SUGAR FREE

Size-Overall11%+0.18

Bigger than I thought

small

Was disappointed at how small the tub was

Flavor7%+0.38

I must seek out the berry flavoured ones as I don't like orange

No flavour

Very zingy flavours

Advertised Vs Actual Product7%−0.12

Misleading pictures

Not 750gm read product description tab

Love

Sweetness34%+1.87

Sweet and fruity

SUGAR FREE SWEETS

Lovely tin of sweets

Taste-Overall19%+1.58

Great chocolate,

Lovely fruity taste

Amazing taste

Value For Money15%

Good value

Excellent value

Excellent value for money

Flavor8%+0.38

Three great tasting options

Great flavours

The flavours are tasty

Gifting Purpose4%+0.52

nice lot of choices very well received for Christmas

Great for office departments Christmas gifts

Great gift

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

Bigger than I thought

small

Was disappointed at how small the tub was

FAQ

Common Chocolate Tubs questions

Answered from the same tracked data.