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Chocolate Tubs

Chocolate Tubs shows low returns (0.1%), but soft demand (-16.0% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 45Growth 17Conversion 43Competition 76Returns 100Price range 77Avg price 55Brand share 26Review moat 87Quality gap 38
This niche Category average

Is Chocolate Tubs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chocolate Tubs is a £241K/yr Amazon United Kingdom market (554K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Chocolate Tubs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.0% over the last 90 days and 3.5% of searches end in a purchase.

£241K

revenue / yr

Units sold / yr30K
Search volume / yr-16.0%554K
Conversion rate3.5%
Avg price£12.61

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers13 · 94
Top-5 product click share39%
Open market11%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement19%
New entrants (1y)6· 4 succeeded
Avg rating4.5★
Avg reviews266

Top Chocolate Tubs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

94

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

9%

  • Simpkins43%
  • Celebrations25%
  • mysmartbuy.com12%
  • Nipits7%
  • Cadbury2%
  • Multiple2%
  • Open — no brand owns it (7 brands, 9%)

Chocolate Tubs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume554KCVR3.5%Products37Brands13Top 5 Brands89%OOS Rate32.6%Rating4.5★Reviews266Avg BSR#153
125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 23.0×

Top Chocolate Tubs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • travel sweets41K/yr
  • celebrations chocolates tub29K/yr
  • travel sweets in a tin30K/yr
  • chocolate tubs75K/yr
  • simpkins travel sweets25K/yr
  • tubs of chocolates67K/yr
  • tins of chocolates51K/yr
  • chocolate tub27K/yr
  • tub of chocolates18K/yr
  • simpkins travel sweets in a tin12K/yr

What reviews say buyers love and hate about Chocolate Tubs

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Sweetness34%

Sweet and fruity

Taste-Overall19%

Great chocolate,

Value For Money15%

Good value

Flavor8%

Three great tasting options

Gifting Purpose4%

nice lot of choices very well received for Christmas

What buyers complain about

73% of reviews
Value For Money17%

Overpriced and disappointing

Sweetness14%

It is about 200 times sweeter than sugar

Size-Overall11%

Bigger than I thought

Flavor7%

I must seek out the berry flavoured ones as I don't like orange

Advertised Vs Actual Product7%

Misleading pictures

Chocolate Tubs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
100%

Common Chocolate Tubs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chocolate Tubs 52/100 on Amazon United Kingdom — Worth a look. The niche generates £241K/yr across 37 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved -16.0% over the last 90 days.
Search demand for Chocolate Tubs on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 23.0× the quietest.