Chocolate Toffees
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $36K a year here, so Chocolate Toffees is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £36K/yr65K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 37%top-5 click share · 25 brands · 73 sellers
Flapen Score
Chocolate Toffees against its category
The dotted line is the Grocery average. Past it, Chocolate Toffees is stronger. Inside it, weaker.
Market
The Chocolate Toffees market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chocolate Toffees 65K times last year and spent an estimated £36K. The top 5 brands take 67% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £36Ka year
- Top search term
- poppets toffee11K searches a year
02 · Price
A sale here is worth £11.05.
Listings sell for £11.05 on average, from £0.79 to £28.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.05 that is £0 to £1K a year per listing.
- Average price
- £11.05under the $15 to $100 sweet spot
- Price range
- £0.79–£28.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #466 within Chocolate Candy. It carries 380 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 64%
- Out of stock, average day
- 5.1%
- Average rank
- #466in Chocolate Candy
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 380per listing
- Listings tracked
- 47
04 · Newcomers
3 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Chocolate Toffees products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
POPPETS TOFFEE POUCH 130G (Pack of 9)
- Price
- £12.01
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 3y ago

Poppets Milk Chocolate Chewy Toffee Pack of 6 39g
- Price
- £7.46
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

Poppets Chewy Toffee 39g (Pack of 36)
- Price
- £17.07
- Rating
- 4.8/5
- Reviews
- 195
- Age
- 15y ago

Walkers Assorted Toffees and Chocolate Eclairs 1 kg in Premier Life Store Box
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 3y ago

WALKERS NONSUCH Assorted Toffees and Chocolate Eclairs | Traditional Creamy Toffee Selection | Individually Wrapped Sweets | Bulk Sharing Jar for Parties & Gifts
- Price
- £12.88
- Rating
- 4.7/5
- Reviews
- 6,300
- Age
- 15y ago
Trending
estimated 90-day click momentum
GROBITS - Assorted Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago

6 x 40g Poppets Mint Creams Covered In Dark Chocolate Bundled by GetInStyle Shop
- Price
- £8.20
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 6mo ago

Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Walkers Nonsuch Assorted Toffee & Chocolate Eclairs 500g Bag Traditional British Toffee Sweets Creamy Caramel & Chocolate Treats
- Price
- £10.07
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 11mo ago

(Three Packs) Paynes Poppets Chewy Toffee 150g
- Price
- £11.95
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 6y ago
Newest
by launch date
GROBITS - Assorted Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago

6 x 40g Poppets Mint Creams Covered In Dark Chocolate Bundled by GetInStyle Shop
- Price
- £8.20
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 6mo ago

Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Walkers Nonsuch Assorted Toffees 500g Bag Classic British Sweets Mixed Flavours Suitable for Parties Sharing & Gifting
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 10mo ago

Popp petts Chewy Toffee Milk Chocolate 4 x 39g Multipack Box Bundle - Traditional Retro Confectionery Toffees Sweets Candy Cartons Movie Night Snacks
- Price
- £5.62
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
25 rising
Sellers
73
Est. top-5 brand share
67%
Top 20: 96%
Est. top-5 click share
37%
Top 20: 74%
Open market
29%
- Poppets31%
- Walkers Nonsuch18%
- Linenvale7%
- Premier Life Store7%
- akzhy4%
- Krazy Kandi4%
Demand
Chocolate Toffees search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked
Search terms
Top Chocolate Toffees search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- poppets toffee11K/yr
- poppets sweets10K/yr
- chocolate toffees10K/yr
- chocolate toffee6K/yr
- caramel sweets5K/yr
- toffee poppets4K/yr
- walkers toffees assorted4K/yr
- toffees in bulk cheap 3kg bags5K/yr
- poppets chocolate3K/yr
- toffee gift set3K/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate Toffees
We read the reviews and the return reasons for every product selling here.
“bad taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate Toffees questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









