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Chocolate Toffees

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $36K a year here, so Chocolate Toffees is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£36K/yr65K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
37%top-5 click share · 25 brands · 73 sellers

Flapen Score

Chocolate Toffees against its category

The dotted line is the Grocery average. Past it, Chocolate Toffees is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Toffees market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Toffees 65K times last year and spent an estimated £36K. The top 5 brands take 67% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
5.0%
Market size, estimated
£36Ka year
Top search term
poppets toffee11K searches a year

02 · Price

A sale here is worth £11.05.

Listings sell for £11.05 on average, from £0.79 to £28.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.05 that is £0 to £1K a year per listing.

Average price
£11.05under the $15 to $100 sweet spot
Price range
£0.79–£28.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #466 within Chocolate Candy. It carries 380 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
64%
Out of stock, average day
5.1%
Average rank
#466in Chocolate Candy
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
380per listing
Listings tracked
47

04 · Newcomers

Amazon counts 3 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Chocolate Toffees products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

73

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

37%

Top 20: 74%

Open market

29%

  • Poppets31%
  • Walkers Nonsuch18%
  • Linenvale7%
  • Premier Life Store7%
  • akzhy4%
  • Krazy Kandi4%

Demand

Chocolate Toffees search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked

Search terms

Top Chocolate Toffees search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poppets toffee11K/yr
  • poppets sweets10K/yr
  • chocolate toffees10K/yr
  • chocolate toffee6K/yr
  • caramel sweets5K/yr
  • toffee poppets4K/yr
  • walkers toffees assorted4K/yr
  • toffees in bulk cheap 3kg bags5K/yr
  • poppets chocolate3K/yr
  • toffee gift set3K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Toffees

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+2.16

bad taste

Disappointing Flavour Mix

the toffee tastes awful

Value For Money10%+0.76

Over priced

Very expensive, so overall very disappointed

Waste of money

Flavor9%−0.03

Not full range of flavours

not a lot of chocolate

Very uneven division of flavours

Quality-Overall5%+0.47

not the best variety I could have hoped for

Quality

Not a good product

Stale/Rotten/Spoiled5%−0.03

truthfully they taste stale

Old toffees

Rubbish

Love

Taste-Overall37%+2.16

Really good caramels

Absolutely delicious

fresh,tasty

Value For Money18%+0.76

Excellent value for money

Good price

Excellent value for money

Sweetness12%+0.74

Sweet treats

Really nice toffee sweets

Lovely sweets

Quality-Overall8%+0.47

Always reliable quality with a good variety

Excellent product

Good variety

Flavor6%−0.03

great choice of flavours as well

have unique flavours

Great flavour

FAQ

Common Chocolate Toffees questions

Answered from the same tracked data.