Chocolate Toffees
MaybeReturns run at only 0.0% of orders. But shoppers spend only $36K a year here, so Chocolate Toffees is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £36K/yr65K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 37%top-5 click share · 25 brands · 73 sellers
Flapen Score
Chocolate Toffees against its category
The dotted line is the Grocery average. Past it, Chocolate Toffees is stronger. Inside it, weaker.
Market
The Chocolate Toffees market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chocolate Toffees 65K times last year and spent an estimated £36K. The top 5 brands take 67% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £36Ka year
- Top search term
- poppets toffee11K searches a year
02 · Price
A sale here is worth £11.05.
Listings sell for £11.05 on average, from £0.79 to £28.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.05 that is £0 to £1K a year per listing.
- Average price
- £11.05under the $15 to $100 sweet spot
- Price range
- £0.79–£28.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #466 within Chocolate Candy. It carries 380 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 64%
- Out of stock, average day
- 5.1%
- Average rank
- #466in Chocolate Candy
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 380per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 3 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Chocolate Toffees products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
POPPETS TOFFEE POUCH 130G (Pack of 9)
- Price
- £12.01
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 3y ago

Poppets Milk Chocolate Chewy Toffee Pack of 6 39g
- Price
- £7.46
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

Poppets Chewy Toffee 39g (Pack of 36)
- Price
- £17.07
- Rating
- 4.8/5
- Reviews
- 195
- Age
- 15y ago

Walkers Assorted Toffees and Chocolate Eclairs 1 kg in Premier Life Store Box
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 3y ago

WALKERS NONSUCH Assorted Toffees and Chocolate Eclairs | Traditional Creamy Toffee Selection | Individually Wrapped Sweets | Bulk Sharing Jar for Parties & Gifts
- Price
- £12.88
- Rating
- 4.7/5
- Reviews
- 6,300
- Age
- 15y ago
Trending
90-day click momentum
GROBITS - Assorted Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago

6 x 40g Poppets Mint Creams Covered In Dark Chocolate Bundled by GetInStyle Shop
- Price
- £8.20
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 6mo ago

Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Walkers Nonsuch Assorted Toffee & Chocolate Eclairs 500g Bag Traditional British Toffee Sweets Creamy Caramel & Chocolate Treats
- Price
- £10.07
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 11mo ago

(Three Packs) Paynes Poppets Chewy Toffee 150g
- Price
- £11.95
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 6y ago
Newest
by launch date
GROBITS - Assorted Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 3mo ago

6 x 40g Poppets Mint Creams Covered In Dark Chocolate Bundled by GetInStyle Shop
- Price
- £8.20
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 6mo ago

Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago

Walkers Nonsuch Assorted Toffees 500g Bag Classic British Sweets Mixed Flavours Suitable for Parties Sharing & Gifting
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 10mo ago

Popp petts Chewy Toffee Milk Chocolate 4 x 39g Multipack Box Bundle - Traditional Retro Confectionery Toffees Sweets Candy Cartons Movie Night Snacks
- Price
- £5.62
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
73
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
37%
Top 20: 74%
Open market
29%
- Poppets31%
- Walkers Nonsuch18%
- Linenvale7%
- Premier Life Store7%
- akzhy4%
- Krazy Kandi4%
Demand
Chocolate Toffees search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked
Search terms
Top Chocolate Toffees search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- poppets toffee11K/yr
- poppets sweets10K/yr
- chocolate toffees10K/yr
- chocolate toffee6K/yr
- caramel sweets5K/yr
- toffee poppets4K/yr
- walkers toffees assorted4K/yr
- toffees in bulk cheap 3kg bags5K/yr
- poppets chocolate3K/yr
- toffee gift set3K/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate Toffees
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bad taste
Disappointing Flavour Mix
the toffee tastes awful
Over priced
Very expensive, so overall very disappointed
Waste of money
Not full range of flavours
not a lot of chocolate
Very uneven division of flavours
not the best variety I could have hoped for
Quality
Not a good product
truthfully they taste stale
Old toffees
Rubbish
Love
Really good caramels
Absolutely delicious
fresh,tasty
Excellent value for money
Good price
Excellent value for money
Sweet treats
Really nice toffee sweets
Lovely sweets
Always reliable quality with a good variety
Excellent product
Good variety
great choice of flavours as well
have unique flavours
Great flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate Toffees questions
Answered from the same tracked data.









