How competitive is the Chocolate Toffees niche on Amazon United Kingdom?

25 brands and 73 sellers compete in Chocolate Toffees on Amazon United Kingdom. The top 5 Chocolate Toffees products take 37% of clicks and its top 5 brands hold 67% of demand.

What does it cost to enter the Chocolate Toffees niche?

Chocolate Toffees sells for £11.05 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.79–£28.01. The average incumbent carries 380 reviews — the moat a new listing must climb.

Chocolate Toffees

Chocolate Toffees shows low returns (0.0%), but a small market ($36K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Chocolate Toffees profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chocolate Toffees is a £36K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 53/100.

Chocolate Toffees: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.3% over the last 90 days and 5.0% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr5K

Search volume / yr-4.3%65K

Conversion rate5.0%

Avg price£11.05

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers25 · 73

Top-5 product click share37%

Open market33%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 47 products

Top Chocolate Toffees products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

POPPETS TOFFEE POUCH 130G (Pack of 9)

Price: £12.01
Rating: 4.6/5
Reviews: 249
Age: 3y ago

Poppets Milk Chocolate Chewy Toffee Pack of 6 39g

Price: £7.46
Rating: 4.4/5
Reviews: 12
Age: 1y ago

Poppets Chewy Toffee 39g (Pack of 36)

Price: £17.07
Rating: 4.8/5
Reviews: 195
Age: 15y ago

Walkers Assorted Toffees and Chocolate Eclairs 1 kg in Premier Life Store Box

Price: £12.96
Rating: 4.6/5
Reviews: 610
Age: 3y ago

WALKERS NONSUCH Assorted Toffees and Chocolate Eclairs | Traditional Creamy Toffee Selection | Individually Wrapped Sweets | Bulk Sharing Jar for Parties & Gifts

Price: £12.88
Rating: 4.7/5
Reviews: 6,300
Age: 15y ago

Newest

by launch date

GROBITS - Assorted Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats

Price: £10.20
Rating: 4.4/5
Reviews: 16
Age: 3mo ago

6 x 40g Poppets Mint Creams Covered In Dark Chocolate Bundled by GetInStyle Shop

Price: £8.20
Rating: 2.5/5
Reviews: 3
Age: 6mo ago

Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g

Price: £8.24
Rating: 4.6/5
Reviews: 20
Age: 7mo ago

Walkers Nonsuch Assorted Toffees 500g Bag Classic British Sweets Mixed Flavours Suitable for Parties Sharing & Gifting

Price: £8.10
Rating: 4.5/5
Reviews: 45
Age: 10mo ago

Popp petts Chewy Toffee Milk Chocolate 4 x 39g Multipack Box Bundle - Traditional Retro Confectionery Toffees Sweets Candy Cartons Movie Night Snacks

Price: £5.62
Rating: 5.0/5
Reviews: 3
Age: 11mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

37%

Top 20: 74%

Open market

29%

Poppets31%
Walkers Nonsuch18%
Linenvale7%
Premier Life Store7%
akzhy4%
Krazy Kandi4%

Chocolate Toffees demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR5.0%Products47Brands25Top 5 Brands67%OOS Rate5.1%Rating4.4★Reviews380Avg BSR#466

Top Chocolate Toffees search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

poppets toffee11K/yr +6.7%6.8% conv.
poppets sweets10K/yr +15.6%2.1% conv.
chocolate toffees10K/yr -24.9%5.1% conv.
chocolate toffee6K/yr -22.6%3.1% conv.
caramel sweets5K/yr -24.2%1.2% conv.
toffee poppets4K/yr +10.7%6.0% conv.
walkers toffees assorted4K/yr +1.0%9.6% conv.
toffees in bulk cheap 3kg bags5K/yr +7.0%6.2% conv.
poppets chocolate3K/yr +1.4%3.2% conv.
toffee gift set3K/yr +127.8%2.7% conv.

What reviews say buyers love and hate about Chocolate Toffees

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall37%

“Really good caramels”

Value For Money18%

“Excellent value for money”

Sweetness12%

“Sweet treats”

Quality-Overall8%

“Always reliable quality with a good variety”

Flavor6%

“great choice of flavours as well”

What buyers complain about

63% of reviews

Taste-Overall13%

“bad taste”

Value For Money10%

“Over priced”

Flavor9%

“Not full range of flavours”

Quality-Overall5%

“not the best variety I could have hoped for”

Stale/Rotten/Spoiled5%

“truthfully they taste stale”

Common Chocolate Toffees questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chocolate Toffees 53/100 on Amazon United Kingdom — Worth a look. The niche generates £36K/yr across 47 tracked products. 3 of 16 products launched in the last 360 days are still selling. Search demand moved -4.3% over the last 90 days.

Chocolate Toffees buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.