Chocolate Spread
FailThe top 5 brands take 100% of clicks, so Chocolate Spread is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £552K/yr578K searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 79%top-5 click share · 4 brands · 87 sellers
Flapen Score
Chocolate Spread against its category
The dotted line is the Grocery average. Past it, Chocolate Spread is stronger. Inside it, weaker.
Market
The Chocolate Spread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chocolate Spread 578K times last year and spent an estimated £552K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
17.2% of searches ended in a purchase last week.
Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £552K a year.
- Searches, last 12 months
- 578K
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 17.2%
- Market size, estimated
- £552Ka year
- Peak month
- November4.7× the quietest month
- Top search term
- nutella371K searches a year
02 · Price
A sale here is worth £5.56.
Listings sell for £5.56 on average, from £1.84 to £25.48. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £5.56 that is £33K to £44K a year per listing.
- Average price
- £5.56under the $15 to $100 sweet spot
- Price range
- £1.84–£25.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £33K–£44K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
21% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Jams, Honey & Spreads. It carries 2,596 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Jams, Honey & Spreads
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,596per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Chocolate Spread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nutella Hazelnut Chocolate Spread 1kg
- Price
- £6.18
- Rating
- 4.8/5
- Reviews
- 6,754
- Age
- 10y ago

Nutella Hazelnut Chocolate Spread 630g
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 6,754
- Age
- 1y ago

Nutella Hazelnut Chocolate Spread with Hazelnut Pancakes Breakfast Snacks Unique Recipe for a Smooth Texture and an Unmistakable Taste 1x 200g Jar
- Price
- £2.10
- Rating
- 4.8/5
- Reviews
- 6,754
- Age
- 14y ago

Nutella Hazelnut Chocolate Spread Jar for Pancakes Unique Recipe for a Smooth Texture and an Unmistakable Taste Pack of 1 x 350g
- Price
- £3.28
- Rating
- 4.8/5
- Reviews
- 6,754
- Age
- 6y ago

Morrisons Chocolate Hazelnut Spread 400g
- Price
- £2.11
- Rating
- 4.4/5
- Reviews
- 776
- Age
- 12y ago
Trending
90-day click momentum
Morrisons Chocolate Hazelnut Spread 400g
- Price
- £2.11
- Rating
- 4.4/5
- Reviews
- 776
- Age
- 12y ago

Nutella Hazelnut Chocolate Spread 630g
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 6,754
- Age
- 1y ago

Nutella Chocolate Biscuits Snacks Party Food Crunchy Biscuits with Creamy Nutella Spread Tube of 12 Biscuits 166g
- Price
- £1.84
- Rating
- 4.6/5
- Reviews
- 2,814
- Age
- 4y ago

Morrisons The Best Hazelnut Chocolate Spread 750g
- Price
- £3.15
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 1y ago

Morrisons Milk Chocolate Flavour Spread 400g
- Price
- £2.24
- Rating
- 4.5/5
- Reviews
- 602
- Age
- 12y ago
Newest
by launch date
Morrisons The Best Hazelnut Chocolate Spread 750g
- Price
- £3.15
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 1y ago

Nutella Hazelnut Chocolate Spread 630g
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 6,754
- Age
- 1y ago

Nutella Chocolate Biscuits Snacks Party Food Crunchy Biscuits with Creamy Nutella Spread Tube of 12 Biscuits 166g
- Price
- £1.84
- Rating
- 4.6/5
- Reviews
- 2,814
- Age
- 4y ago

Bonne Maman Hazelnut Chocolate Spread 250g
- Price
- £2.65
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 4y ago

Nutella Hazelnut Chocolate Spread Jar for Pancakes Unique Recipe for a Smooth Texture and an Unmistakable Taste Pack of 1 x 350g
- Price
- £3.28
- Rating
- 4.8/5
- Reviews
- 6,754
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Nutella82%
- Morrisons14%
- Cadbury2%
- Bonne Maman2%
Demand
Chocolate Spread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.7×
Search terms
Top Chocolate Spread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nutella371K/yr
- chocolate spread143K/yr
- hazelnut spread33K/yr
- cadbury chocolate spread8K/yr
- nutella spread8K/yr
- chocolate spreads5K/yr
- chocolate hazelnut spread4K/yr
- choc spread3K/yr
- cadbury spread3K/yr
- nutrlla2K/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate Spread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
Price now too high
as Iv got 8 granndchildren its to expensive to buy something for all of them at that price
Awful quality control
This item was of poor quality
The only mistake I made with this is the size of the jar
Very big jar than expected
Very big for me lasted like 30 days I would buy again
Unhealthy best product
Almost entirely made from chemicals
Love
Great value
Good for the price
Worth the price
Beautiful chocolatey goodness
A delicious chocolate-hazelnut spread
Best taste
nice size
Good size for the price
Perfect size for a gift
so no complaints there
Good quality
Amazing product
Perfect on toast, pancakes, waffles, or even straight from the jar
Best topping for pancakes
It has a rich, creamy texture and a delicious chocolate-hazelnut flavour thats perfect on toast, pancakes, waffles, or even straight from the jar
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate Spread questions
Answered from the same tracked data.









