How competitive is the Chocolate Spread niche on Amazon United Kingdom?

4 brands and 87 sellers compete in Chocolate Spread on Amazon United Kingdom. The top 5 Chocolate Spread products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Chocolate Spread?

Chocolate Spread buyers on Amazon United Kingdom complain most about Value For Money, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chocolate Spread niche?

Chocolate Spread sells for £5.56 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.84–£25.48. The average incumbent carries 2,596 reviews — the moat a new listing must climb.

Chocolate Spread

brand-locked demand (top 5 brands take 100% of clicks) — Chocolate Spread doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Chocolate Spread profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chocolate Spread is a £552K/yr Amazon United Kingdom market (578K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.

Chocolate Spread: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.3% over the last 90 days and 17.2% of searches end in a purchase.

£552K

revenue / yr

Units sold / yr100K

Search volume / yr-20.3%578K

Conversion rate17.2%

Avg price£5.56

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 87

Top-5 product click share79%

Open market0%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Chocolate Spread products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nutella Hazelnut Chocolate Spread 1kg

Price: £6.18
Rating: 4.8/5
Reviews: 6,754
Age: 10y ago

Nutella Hazelnut Chocolate Spread 630g

Price: £4.59
Rating: 4.8/5
Reviews: 6,754
Age: 1y ago

Nutella Hazelnut Chocolate Spread with Hazelnut Pancakes Breakfast Snacks Unique Recipe for a Smooth Texture and an Unmistakable Taste 1x 200g Jar

Price: £2.10
Rating: 4.8/5
Reviews: 6,754
Age: 14y ago

Nutella Hazelnut Chocolate Spread Jar for Pancakes Unique Recipe for a Smooth Texture and an Unmistakable Taste Pack of 1 x 350g

Price: £3.28
Rating: 4.8/5
Reviews: 6,754
Age: 6y ago

Morrisons Chocolate Hazelnut Spread 400g

Price: £2.11
Rating: 4.4/5
Reviews: 776
Age: 12y ago

Newest

by launch date

Morrisons The Best Hazelnut Chocolate Spread 750g

Price: £3.15
Rating: 4.2/5
Reviews: 34
Age: 1y ago

Nutella Hazelnut Chocolate Spread 630g

Price: £4.59
Rating: 4.8/5
Reviews: 6,754
Age: 1y ago

Nutella Chocolate Biscuits Snacks Party Food Crunchy Biscuits with Creamy Nutella Spread Tube of 12 Biscuits 166g

Price: £1.84
Rating: 4.6/5
Reviews: 2,814
Age: 4y ago

Bonne Maman Hazelnut Chocolate Spread 250g

Price: £2.65
Rating: 4.7/5
Reviews: 80
Age: 4y ago

Nutella Hazelnut Chocolate Spread Jar for Pancakes Unique Recipe for a Smooth Texture and an Unmistakable Taste Pack of 1 x 350g

Price: £3.28
Rating: 4.8/5
Reviews: 6,754
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Nutella82%
Morrisons14%
Cadbury2%
Bonne Maman2%

Chocolate Spread demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume578KCVR17.2%Products14Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews2,596Avg BSR#71

Peak months: Oct, Nov · busiest ÷ quietest = 4.7×

Top Chocolate Spread search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nutella371K/yr -18.0%16.0% conv.
chocolate spread143K/yr -23.5%13.4% conv.
hazelnut spread33K/yr -19.1%2.7% conv.
cadbury chocolate spread8K/yr -25.5%1.6% conv.
nutella spread8K/yr -54.1%8.6% conv.
chocolate spreads5K/yr -21.5%1.2% conv.
chocolate hazelnut spread4K/yr -17.0%4.2% conv.
choc spread3K/yr -22.8%21.5% conv.
cadbury spread3K/yr -38.2%4.4% conv.
nutrlla2K/yr -11.0%20.4% conv.

What reviews say buyers love and hate about Chocolate Spread

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Value For Money35%

“Great value”

Taste-Overall32%

“Beautiful chocolatey goodness”

Size-Overall8%

“nice size”

Quality-Overall7%

“so no complaints there”

Baking3%

“Perfect on toast, pancakes, waffles, or even straight from the jar”

What buyers complain about

86% of reviews

Value For Money27%

“Too expensive”

Quality-Overall18%

“Awful quality control”

Size-Overall18%

“The only mistake I made with this is the size of the jar”

Nutritional Content9%

“Unhealthy best product”

Ingredients-Overall9%

“Almost entirely made from chemicals”

Common Chocolate Spread questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chocolate Spread 41/100 on Amazon United Kingdom — Skip it. The niche generates £552K/yr across 14 tracked products. Search demand moved -20.3% over the last 90 days.