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Chocolate Spread

Fail

The top 5 brands take 100% of clicks, so Chocolate Spread is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£552K/yr578K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
79%top-5 click share · 4 brands · 87 sellers

Flapen Score

Chocolate Spread against its category

The dotted line is the Grocery average. Past it, Chocolate Spread is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Spread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Spread 578K times last year and spent an estimated £552K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £552K a year.

Searches, last 12 months
578K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
17.2%
Market size, estimated
£552Ka year
Peak month
November4.7× the quietest month
Top search term
nutella371K searches a year

02 · Price

A sale here is worth £5.56.

Listings sell for £5.56 on average, from £1.84 to £25.48. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £5.56 that is £33K to £44K a year per listing.

Average price
£5.56under the $15 to $100 sweet spot
Price range
£1.84–£25.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£33K–£44K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Jams, Honey & Spreads. It carries 2,596 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#71in Jams, Honey & Spreads
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,596per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Chocolate Spread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£55K£110K£166K£221K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Nutella82%
  • Morrisons14%
  • Cadbury2%
  • Bonne Maman2%

Demand

Chocolate Spread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 4.7×

Search terms

Top Chocolate Spread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutella371K/yr
  • chocolate spread143K/yr
  • hazelnut spread33K/yr
  • cadbury chocolate spread8K/yr
  • nutella spread8K/yr
  • chocolate spreads5K/yr
  • chocolate hazelnut spread4K/yr
  • choc spread3K/yr
  • cadbury spread3K/yr
  • nutrlla2K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Spread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%+1.80

Too expensive

Price now too high

as Iv got 8 granndchildren its to expensive to buy something for all of them at that price

Quality-Overall18%−0.05

Awful quality control

This item was of poor quality

Size-Overall18%+1.22

The only mistake I made with this is the size of the jar

Very big jar than expected

Very big for me lasted like 30 days I would buy again

Nutritional Content9%+0.24

Unhealthy best product

Ingredients-Overall9%−0.05

Almost entirely made from chemicals

Love

Value For Money35%+1.80

Great value

Good for the price

Worth the price

Taste-Overall32%0.00

Beautiful chocolatey goodness

A delicious chocolate-hazelnut spread

Best taste

Size-Overall8%+1.22

nice size

Good size for the price

Perfect size for a gift

Quality-Overall7%−0.05

so no complaints there

Good quality

Amazing product

Baking3%+0.50

Perfect on toast, pancakes, waffles, or even straight from the jar

Best topping for pancakes

It has a rich, creamy texture and a delicious chocolate-hazelnut flavour thats perfect on toast, pancakes, waffles, or even straight from the jar

FAQ

Common Chocolate Spread questions

Answered from the same tracked data.