chocolate spread
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Market size
Good£552K£552K/yr · 578K searches
Price range
Okay£1.84–£25.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,595.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.56avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chocolate spread is a £552K/yr Amazon United Kingdom market (578K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chocolate spread market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- £445K–£556K
- units × avg price
- Conversion rate
- 17.2%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 21%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Nutella82%
- Morrisons14%
- Cadbury2%
- Bonne Maman2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 4.7×
Top chocolate spread search terms
- nutella371K/yr
- chocolate spread143K/yr
- hazelnut spread33K/yr
- cadbury chocolate spread8K/yr
- nutella spread8K/yr
- chocolate spreads5K/yr
- chocolate hazelnut spread4K/yr
- choc spread3K/yr
- cadbury spread3K/yr
- nutrlla2K/yr
Top chocolate spread products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutella Hazelnut Chocolate Spread 1kg
Nutella£6.184.8★6,754 rev
Nutella Hazelnut Chocolate Spread 630g
Nutella£4.594.8★6,754 rev
Nutella Hazelnut Chocolate Spread with Hazelnut Pancakes Breakfast Snacks Unique Recipe for a Smooth Texture and an Unmistakable Taste 1x 200g Jar
Nutella£2.104.8★6,754 rev
Nutella Hazelnut Chocolate Spread Jar for Pancakes Unique Recipe for a Smooth Texture and an Unmistakable Taste Pack of 1 x 350g
Nutella£3.284.8★6,754 rev
Morrisons Chocolate Hazelnut Spread 400g
Morrisons£2.114.4★776 rev
Newest
by launch date
Morrisons The Best Hazelnut Chocolate Spread 750g
Morrisons£3.1534 rev
Nutella Hazelnut Chocolate Spread 630g
Nutella£4.596,754 rev
Nutella Chocolate Biscuits Snacks Party Food Crunchy Biscuits with Creamy Nutella Spread Tube of 12 Biscuits 166g
Nutella£1.842,814 rev
Bonne Maman Hazelnut Chocolate Spread 250g
Bonne Maman£2.6580 rev
Nutella Hazelnut Chocolate Spread Jar for Pancakes Unique Recipe for a Smooth Texture and an Unmistakable Taste Pack of 1 x 350g
Nutella£3.286,754 rev
Trending
90-day click momentumMorrisons Chocolate Hazelnut Spread 400g
Morrisons£2.114.4★
Nutella Hazelnut Chocolate Spread 630g
Nutella£4.594.8★
Nutella Chocolate Biscuits Snacks Party Food Crunchy Biscuits with Creamy Nutella Spread Tube of 12 Biscuits 166g
Nutella£1.844.6★
Morrisons The Best Hazelnut Chocolate Spread 750g
Morrisons£3.154.2★
Morrisons Milk Chocolate Flavour Spread 400g
Morrisons£2.244.5★
What buyers say about chocolate spread
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Beautiful chocolatey goodness”
“nice size”
“so no complaints there”
“Perfect on toast, pancakes, waffles, or even straight from the jar”
“packed with rich chocolate-hazelnut flavor”
“Fresh”
“Perfect if you love palm oil and sugar”
“As described”
“Good for health”
What buyers complain about
“Too expensive”
“Awful quality control”
“The only mistake I made with this is the size of the jar”
“Unhealthy best product”
“Almost entirely made from chemicals”
“Very difficult to handle and dispose of”
Common questions
- Is chocolate spread profitable to sell on Amazon United Kingdom?
- The niche generates £552K/yr across 14 tracked products. 90-day search growth is -20.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the chocolate spread niche?
- 4 brands and 87 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chocolate spread?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for chocolate spread peak?
- Demand peaks in Oct–Nov; the busiest month runs 4.7× the quietest.
- What does it cost to enter the chocolate spread niche?
- Listings span £1.84–£25.48; the average listing price is £5.56 (sweet spot $15–$100). The average incumbent carries 2,596 reviews — the moat a new listing must climb.