chocolate protein shake
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Review moat
Good757.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.20–£38.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.96avg listing price — sweet spot $15–$100
Market size
Good£410K£410K/yr · 743K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chocolate protein shake is a £410K/yr Amazon United Kingdom market (743K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chocolate protein shake market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- £648K–£778K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 65%
- Out of stock
- 1.2%
- Avg brand age
- 60 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
121
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
35%
Top 20: 76%
Open market
18%
- For Goodness Shakes35%
- UFIT17%
- Grenade17%
- Warrior6%
- Optimum Nutrition4%
- Huel4%
Demand
Weekly Amazon search volume, last 51 weeks — +6.8% search growth over the last 90 days.Top chocolate protein shake search terms
- protein shake549K/yr
- for goodness shakes50K/yr
- high protein89K/yr
- for goodness shakes protein 35g11K/yr
- for goodness shakes protein20K/yr
- pro milk8K/yr
- protien shake7K/yr
- for goodness shakes protein 50g4K/yr
- pro mlk3K/yr
Top chocolate protein shake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grenade Fudge Brownie High Protein Shake 8 x 330 ml - Ready to Drink Milk Protein Shakes with Over 24 g Protein per Bottle
Grenade£9.824.5★1,583 rev
For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
For Goodness Shakes£8.924.4★89 rev
For Goodness Shakes Chocolate Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
For Goodness Shakes£9.424.5★101 rev
For Goodness Shakes Vanilla Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
For Goodness Shakes£8.544.6★188 rev
UFIT High 50g Protein Shake (8 x 500 ml) - Milk Chocolate Flavour - No Added Sugar - High in Protein - Low in Fat - Gut Friendly - Ready to Drink - Packaging May Vary
UFIT£18.134.2★340 rev
Newest
by launch date
For Goodness Shakes Protein Strawberry Shake 330ml
For Goodness Shakes£1.5420 rev
For Goodness Shakes 35g Vanilla Shake 330ml
For Goodness Shakes£1.484 rev
For Goodness Shakes Chocolate Flavour Protein 330ml
For Goodness Shakes£1.5522 rev
For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
For Goodness Shakes£8.9289 rev
For Goodness Shakes Chocolate Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
For Goodness Shakes£9.42101 rev
Trending
90-day click momentum
FUEL10K Cookies & Cream High Protein Shake 330 ml (8-Pack)
FUEL10K£8.394.2★
For Goodness Shakes 35g Vanilla Shake 330ml
For Goodness Shakes£1.483.3★
Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Strawberry Milkshake)
Applied Nutrition£9.134.4★
For Goodness Shakes Chocolate Flavour Protein 330ml
For Goodness Shakes£1.554.3★
For Goodness Shakes Salted Caramel Protein Shakes 35g Protein High Protein Fat-Free Ready-To-Drink No Added Sugar Gluten-Free Pre & Post Workout 8 x 330ml
For Goodness Shakes£8.924.4★
What buyers say about chocolate protein shake
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes just like normal thing”
“Great amount of protein”
“the flavour is comforting”
“Decent stuff”
“Good Value for Money”
“appears a good consistency”
“As advertised”
“Easy to use”
“high in sugar”
“Blends well”
What buyers complain about
“Do not taste good”
“a little expensive”
“have no sugar”
“Nutritional information incorrect”
“Banana flavour which isnt particularly nice”
“too thick”
“giving a sickly sensation”
“as the taste of the fake sugar substitute is so strong”
“It's so watery”
“Chemical smell”
Top return reasons
Common questions
- Is chocolate protein shake profitable to sell on Amazon United Kingdom?
- The niche generates £410K/yr across 52 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the chocolate protein shake niche?
- 18 brands and 121 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in chocolate protein shake?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- What does it cost to enter the chocolate protein shake niche?
- Listings span £1.20–£38.17; the average listing price is £12.96 (sweet spot $15–$100). The average incumbent carries 757 reviews — the moat a new listing must climb.