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Chocolate Protein Shake

Maybe

Returns run at only 0.0% of orders. But demand is soft, at +6.8% this quarter, so Chocolate Protein Shake is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£410K/yr743K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
35%top-5 click share · 18 brands · 121 sellers

Flapen Score

Chocolate Protein Shake against its category

The dotted line is the Grocery average. Past it, Chocolate Protein Shake is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Protein Shake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Protein Shake 743K times last year and spent an estimated £410K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £410K a year.

Searches, last 12 months
743K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
4.3%
Market size, estimated
£410Ka year
Peak month
June17.0× the quietest month
Top search term
protein shake549K searches a year

02 · Price

A sale here is worth £12.96.

Listings sell for £12.96 on average, from £1.20 to £38.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £12.96 that is £10K to £13K a year per listing.

Average price
£12.96under the $15 to $100 sweet spot
Price range
£1.20–£38.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #39 within Fresh & Chilled. It carries 757 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
92%
Out of stock, average day
1.2%
Average rank
#39in Fresh & Chilled
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
757per listing
Listings tracked
52

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Chocolate Protein Shake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£12K£25K£37K£49K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

121

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

18%

  • For Goodness Shakes35%
  • UFIT17%
  • Grenade17%
  • Warrior6%
  • Optimum Nutrition4%
  • Huel4%

Demand

Chocolate Protein Shake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 17.0×

Search terms

Top Chocolate Protein Shake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein shake549K/yr
  • for goodness shakes50K/yr
  • high protein89K/yr
  • for goodness shakes protein 35g11K/yr
  • for goodness shakes protein20K/yr
  • pro milk8K/yr
  • protien shake7K/yr
  • for goodness shakes protein 50g4K/yr
  • pro mlk3K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Protein Shake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.01

Do not taste good

Tastes nasty

Not tasty

Value For Money7%+0.33

a little expensive

Very pricey

over priced

Sweetness7%−0.07

have no sugar

Too sweet

It tastes really over sweetened

Nutritional Content6%+1.81

Nutritional information incorrect

Not sure that I understand what a good nutritional drink is

It's not food

Flavor6%+0.61

Banana flavour which isnt particularly nice

Contrary to the Vanilla Ice Cream flavour

No flavour

Love

Taste-Overall33%−0.01

Tastes just like normal thing

Lovely smooth taste

Good taste

Nutritional Content16%+1.81

Great amount of protein

Great protein shake

A good protein powder

Flavor8%+0.61

the flavour is comforting

Love the vanilla flavour

Really nice flavor

Quality-Overall8%+1.13

Decent stuff

Excellent product

Good quality Drink

Value For Money8%+0.33

Good Value for Money

Excellent value

Amazing price

Return

0.0% Return rate 0% Fixable by listing

Side Effects50%▁▁▁▁▁█

giving a sickly sensation

Headaches

It made me sick for several days

Leak-Proof50%▁▁▁▁▁█

FAQ

Common Chocolate Protein Shake questions

Answered from the same tracked data.