Skip to content

Chocolate Pouch

Fail

The top 5 brands take 100% of clicks, so Chocolate Pouch is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£784K/yr1.8M searches / yr
90-day growth
-14.6%search demand this quarter
Competition
53%top-5 click share · 5 brands · 115 sellers

Flapen Score

Chocolate Pouch against its category

The dotted line is the Grocery average. Past it, Chocolate Pouch is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Pouch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Pouch 1.8M times last year and spent an estimated £784K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £784K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
6.8%
Market size, estimated
£784Ka year
Peak month
December58.9× the quietest month
Top search term
maltesers938K searches a year

02 · Price

A sale here is worth £6.30.

Listings sell for £6.30 on average, from £0.86 to £29.88. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £6.30 that is £38K to £50K a year per listing.

Average price
£6.30under the $15 to $100 sweet spot
Price range
£0.86–£29.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
£38K–£50K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #514 within Chocolate Candy. It carries 1,450 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
93%
Out of stock, average day
9.2%
Average rank
#514in Chocolate Candy
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,450per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Chocolate Pouch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£78K£118K£157K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

115

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

0%

  • Maltesers64%
  • M&M's28%
  • Revels7%
  • Sweetie Bouquets1%
  • Malteser1%

Demand

Chocolate Pouch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Dec · busiest ÷ quietest = 58.9×

Search terms

Top Chocolate Pouch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maltesers938K/yr
  • m&ms216K/yr
  • m&m112K/yr
  • maltesers box63K/yr
  • revels69K/yr
  • peanut m&ms62K/yr
  • maltesers gift box150K/yr
  • malteasers37K/yr
  • m&ms peanut10K/yr
  • chocolate pouch24K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Pouch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%+1.29

Felt not worth the price

Bit expensive,

Bit pricey

Taste-Overall15%+1.18

Not quite the same taste as usual

Not my taste

Taste a little different

Quality-Overall9%−0.06

These are cheap low quality

Not the best

Disappointing Quality

Storage Temperature8%−0.03

obviously aren't stored properly by this merchant

They had probably been stored incorrectly

Melted

Size-Overall7%+0.18

Smaller box than expected

Smaller than expected

Small sized box of chocolates

Love

Taste-Overall31%+1.18

Yummy chocolate

Delicious treat

Good taste

Value For Money28%+1.29

Fair price

Great deal

Decent price

Quality-Overall9%−0.06

Very nice variety

Good quality

Great product

Size-Overall6%+0.18

Great size

Good size box

Great size bag

Gifting Purpose4%+0.57

Gift

Brilliant gift

Nice big box good for gifts

FAQ

Common Chocolate Pouch questions

Answered from the same tracked data.