Chocolate Pouch
FailThe top 5 brands take 100% of clicks, so Chocolate Pouch is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £784K/yr1.8M searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 53%top-5 click share · 5 brands · 115 sellers
Flapen Score
Chocolate Pouch against its category
The dotted line is the Grocery average. Past it, Chocolate Pouch is stronger. Inside it, weaker.
Market
The Chocolate Pouch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chocolate Pouch 1.8M times last year and spent an estimated £784K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £784K a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £784Ka year
- Peak month
- December58.9× the quietest month
- Top search term
- maltesers938K searches a year
02 · Price
A sale here is worth £6.30.
Listings sell for £6.30 on average, from £0.86 to £29.88. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £6.30 that is £38K to £50K a year per listing.
- Average price
- £6.30under the $15 to $100 sweet spot
- Price range
- £0.86–£29.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £38K–£50K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
7% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #514 within Chocolate Candy. It carries 1,450 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 93%
- Out of stock, average day
- 9.2%
- Average rank
- #514in Chocolate Candy
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,450per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Chocolate Pouch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maltesers Chocolate Bulk Gift Box Milk Chocolate & Honeycomb 310g with Light & Crispy Malt Centre Ideal for Gifting Teachers Gifts Movie Night Sharing & Parties
- Price
- £3.81
- Rating
- 4.7/5
- Reviews
- 1,813
- Age
- 6y ago

Maltesers Milk Chocolate Sweets Sharing Bag 158g Chocolate Sweets with Crunchy Malt Centre Milk Chocolate Candy Chocolate Gift Bag Sharing Snacks & Hamper Filler
- Price
- £2.37
- Rating
- 4.7/5
- Reviews
- 701
- Age
- 4y ago

Maltesers Chocolate Pouch 93 g
- Price
- £1.51
- Rating
- 4.8/5
- Reviews
- 3,118
- Age
- 9y ago

Maltesers Milk Chocolate & Honeycomb Fun Size Bag 11 x 19.5g - Chocolate Multipack Sweets & Candy Treats - Chocolate Sharing Snacks For Party Bag Gift Travel & Work Breaks
- Price
- £2.76
- Rating
- 4.4/5
- Reviews
- 556
- Age
- 3y ago

Maltesers Milk Chocolate Gift Box 110g Crunchy Honeycomb Centre Chocolate Sweets Light Treat for Movie Night Thank You Gift Teachers Gifts Snacking & Hamper Fillers
- Price
- £1.86
- Rating
- 4.7/5
- Reviews
- 13,042
- Age
- 6y ago
Trending
90-day click momentum
M&Ms Crispy Chocolate More to Share Pouch Bag 187g
- Price
- £2.49
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 3y ago

M&Ms Chocolate Pouch 107g
- Price
- £1.53
- Rating
- 4.6/5
- Reviews
- 914
- Age
- 9y ago

M&Ms Chocolate Pouch 112g
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 740
- Age
- 9y ago

Maltesers Milk Chocolate Pouch Bag 93g
- Price
- £2.14
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

M&MS Minis Bag 115g
- Price
- £1.54
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 2y ago
Newest
by launch date
White Maltesers White Chocolate & Honeycomb Chocolate Treat 74g Pouch
- Price
- £1.56
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

White Maltesers White Chocolate & Honeycomb Share with Friends and Family 126g Bag
- Price
- £2.53
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 1y ago

Maltesers Milk Chocolate Pouch Bag 93g
- Price
- £2.14
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

M&MS Minis Milk Chocolate Bag Ideal as Gift or as Chocolate Chips for Baking Teachers Gift Snacks and Sharing Bulk Chocolate Party Bag 800g
- Price
- £7.61
- Rating
- 4.8/5
- Reviews
- 605
- Age
- 2y ago

M&MS Minis Bag 115g
- Price
- £1.54
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
115
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
0%
- Maltesers64%
- M&M's28%
- Revels7%
- Sweetie Bouquets1%
- Malteser1%
Demand
Chocolate Pouch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Dec · busiest ÷ quietest = 58.9×
Search terms
Top Chocolate Pouch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- maltesers938K/yr
- m&ms216K/yr
- m&m112K/yr
- maltesers box63K/yr
- revels69K/yr
- peanut m&ms62K/yr
- maltesers gift box150K/yr
- malteasers37K/yr
- m&ms peanut10K/yr
- chocolate pouch24K/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate Pouch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Felt not worth the price
Bit expensive,
Bit pricey
Not quite the same taste as usual
Not my taste
Taste a little different
These are cheap low quality
Not the best
Disappointing Quality
obviously aren't stored properly by this merchant
They had probably been stored incorrectly
Melted
Smaller box than expected
Smaller than expected
Small sized box of chocolates
Love
Yummy chocolate
Delicious treat
Good taste
Fair price
Great deal
Decent price
Very nice variety
Good quality
Great product
Great size
Good size box
Great size bag
Gift
Brilliant gift
Nice big box good for gifts
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate Pouch questions
Answered from the same tracked data.









