Skip to content

Chocolate Peanuts

Fail

Prices span $1.44–$15.34, mostly outside the sweet spot, so Chocolate Peanuts is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£70K/yr149K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
54%top-5 click share · 14 brands · 83 sellers

Flapen Score

Chocolate Peanuts against its category

The dotted line is the Grocery average. Past it, Chocolate Peanuts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Peanuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Peanuts 149K times last year and spent an estimated £70K. The top 5 brands take 81% of clicks. Demand peaks in Apr–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
7.1%
Market size, estimated
£70Ka year
Peak month
April6.2× the quietest month
Top search term
chocolate peanuts70K searches a year

02 · Price

A sale here is worth £6.60.

Listings sell for £6.60 on average, from £1.44 to £15.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.60 that is £2K to £3K a year per listing.

Average price
£6.60under the $15 to $100 sweet spot
Price range
£1.44–£15.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #135 within Chocolate Candy. It carries 1,696 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
96%
Out of stock, average day
13.8%
Average rank
#135in Chocolate Candy
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,696per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Chocolate Peanuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

83

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

15%

  • M&M's32%
  • Berrymans20%
  • Carol Anne15%
  • Morrisons10%
  • Bonds of London4%
  • CANDY KITTENS4%
  • Open — no brand owns it (8 brands, 15%)

Demand

Chocolate Peanuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 6.2×

Search terms

Top Chocolate Peanuts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate peanuts70K/yr
  • m and m21K/yr
  • m & ms13K/yr
  • chocolate covered peanuts8K/yr
  • chocolate peanuts 1kg6K/yr
  • m and m chocolate10K/yr
  • m & m6K/yr
  • m m5K/yr
  • peanut chocolate5K/yr
  • chocolate peanut3K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Peanuts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+1.55

Tasted awful

Also, they didn't taste in any way like Snickers

rather synthetic after taste

Value For Money12%+0.57

Ridiculous Value for Money

The item extremely expensive

And, of course, much more expensive

Size-Overall9%+0.20

Disappointed in size

Large bag

much smaller

Sweetness7%−0.03

Too sweet, low quality chocolate

Chocolate tastes more sugary than normal UK style

Too sweet

Durability6%−0.01

They Never Last Long

gone in a day

Rip off

Love

Taste-Overall36%+1.55

Yummy chocolate

Absolutely delicious

Great snacking

Value For Money13%+0.57

Good value for money

Definitely worth the money

Great price

Quality-Overall9%+0.28

Good quality product

Good quality chocolate

Good quality chocolate

Sweetness9%−0.03

Lot of sweet chocolate

Very sweet

Sweets are not too bad

Size-Overall6%+0.20

decent size

the small size makes them great for snacking

Great size bag

Return

0.1% Return rate 0% Fixable by listing

Storage Temperature100%

FAQ

Common Chocolate Peanuts questions

Answered from the same tracked data.