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Chocolate Peanuts

prices mostly outside the sweet spot ($1.44–$15.34) — Chocolate Peanuts doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 17Growth 19Conversion 76Competition 51Returns 100Price range 2Avg price 18Brand share 39Review moat 48Quality gap 72
This niche Category average

Is Chocolate Peanuts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chocolate Peanuts is a £70K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–Oct–Nov. Verdict: Skip it — 45/100.

Chocolate Peanuts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.9% over the last 90 days and 7.1% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr13K
Search volume / yr-11.9%149K
Conversion rate7.1%
Avg price£6.60

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 83
Top-5 product click share54%
Open market19%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement27%
New entrants (1y)5· 1 succeeded
Avg rating4.3★
Avg reviews1,696

Top Chocolate Peanuts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

83

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

15%

  • M&M's32%
  • Berrymans20%
  • Carol Anne15%
  • Morrisons10%
  • Bonds of London4%
  • CANDY KITTENS4%
  • Open — no brand owns it (8 brands, 15%)

Chocolate Peanuts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume149KCVR7.1%Products26Brands14Top 5 Brands81%OOS Rate13.8%Rating4.3★Reviews1,696Avg BSR#135
18K13KSpike '24Black Friday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 6.2×

Top Chocolate Peanuts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chocolate peanuts70K/yr
  • m and m21K/yr
  • m & ms13K/yr
  • chocolate covered peanuts8K/yr
  • chocolate peanuts 1kg6K/yr
  • m and m chocolate10K/yr
  • m & m6K/yr
  • m m5K/yr
  • peanut chocolate5K/yr
  • chocolate peanut3K/yr

What reviews say buyers love and hate about Chocolate Peanuts

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Taste-Overall36%

Yummy chocolate

Value For Money13%

Good value for money

Quality-Overall9%

Good quality product

Sweetness9%

Lot of sweet chocolate

Size-Overall6%

decent size

What buyers complain about

72% of reviews
Taste-Overall18%

Tasted awful

Value For Money12%

Ridiculous Value for Money

Size-Overall9%

Disappointed in size

Sweetness7%

Too sweet, low quality chocolate

Durability6%

They Never Last Long

Chocolate Peanuts return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Storage Temperature
100%

Common Chocolate Peanuts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chocolate Peanuts 45/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -11.9% over the last 90 days.
Search demand for Chocolate Peanuts on Amazon United Kingdom peaks in Apr–Oct–Nov, where the busiest month runs 6.2× the quietest.