Is chocolate peanuts profitable to sell on Amazon United Kingdom?

The niche generates £70K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (45/100).

How competitive is the chocolate peanuts niche?

14 brands and 83 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in chocolate peanuts?

Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.1%.

When does demand for chocolate peanuts peak?

Demand peaks in Apr–Oct–Nov; the busiest month runs 6.2× the quietest.

What does it cost to enter the chocolate peanuts niche?

Listings span £1.44–£15.34; the average listing price is £6.60 (sweet spot $15–$100). The average incumbent carries 1,696 reviews — the moat a new listing must climb.

chocolate peanuts

Skip it

Prices mostly outside the sweet spot ($1.44–$15.34) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,695.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.60

avg listing price — sweet spot $15–$100

Market size

Bad£70K

£70K/yr · 149K searches

Price range

Bad£1.44–£15.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, chocolate peanuts is a £70K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chocolate peanuts market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £66K–£83K; units × avg price
Conversion rate: 7.1%
Avg BSR: #135
Page quality: 0%
Prime: 96%
Sponsored: 27%
Out of stock: 13.8%
Avg brand age: 44 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

15%

M&M's32%
Berrymans20%
Carol Anne15%
Morrisons10%
Bonds of London4%
CANDY KITTENS4%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -11.9% search growth over the last 90 days.

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 6.2×

Open Trend

Top chocolate peanuts search terms

chocolate peanuts70K/yr -11.8%8.3% conv.
m and m21K/yr -15.5%6.6% conv.
m & ms13K/yr -4.6%3.8% conv.
chocolate covered peanuts8K/yr -9.7%4.1% conv.
chocolate peanuts 1kg6K/yr -0.7%6.2% conv.
m and m chocolate10K/yr -28.6%6.5% conv.
m & m6K/yr -12.9%1.8% conv.
m m5K/yr -12.9%1.9% conv.
peanut chocolate5K/yr -4.1%4.5% conv.
chocolate peanut3K/yr -11.9%5.5% conv.

All search terms

Top chocolate peanuts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Milk Chocolate Covered Peanuts 1 Kilo Bag

Carol Anne£8.074.3★1,061 rev

Chocolate Peanuts - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Berrymans£11.514.2★151 rev

Morrisons Chocolate Coated Peanuts 150g

Morrisons£1.873.7★6 rev

M&MS Milk Chocolate Peanut Bag Roasted Peanuts in Crispy Shell Candy Bulk Chocolate Pouch for Movie Nights and Party Treats Ideal for Sharing 800 g

M&M's£6.604.8★29,038 rev

M&Ms Peanut & Milk Chocolate Sharing Bag 200g Bulk Chocolate Sweets with Roasted Peanuts Crispy Shell Candy Chocolate Party Bag Chocolate Gift Chocolate Snacks & Sharing Treats

M&M's£2.524.6★324 rev

Newest

by launch date

Morrisons Chocolate Coated Peanuts 150g

Morrisons£1.876 rev

3mo ago

M&Ms Cookie Dough Chocolate Sweet Bag 102g | Small Milk Chocolate Pouch with Crispy Centre | Personal Chocolate Treats for Commute Snacking Desk Breaks & Coffee Pairing

M&M's£1.447 rev

5mo ago

M&Ms Cookie Dough Chocolate Sweet Bag 176g | Milk Chocolate Pouch with Crispy Centre for Movie Nights Gourmet Gifting & Personal Treats | Shareable Candy Bites for Travel & Baking Toppings

M&M's£2.400 rev

5mo ago

Chocolate Peanuts - 1 Kg Bulk Bag - 1KG - Sweet Pick and Mix for Parties Birthdays and Sharing in a Resealable Bag By Sweetish

Sweetish£11.6714 rev

11mo ago

Candy Kittens Introduces - Treets Salted Peanuts - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1

CANDY KITTENS£1.52168 rev

1y ago

What buyers say about chocolate peanuts

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall36%

“Yummy chocolate”

Value For Money13%

“Good value for money”

Quality-Overall9%

“Good quality product”

Sweetness9%

“Lot of sweet chocolate”

Size-Overall6%

“decent size”

Vegan/Organic5%

“Treats Vegan”

Crispiness3%

“Chocolate and peanuts in a crispy shell”

Baking3%

“Yummy treat”

Flavor2%

“smooth chocolate is perfect”

Texture/Consistency-Overall2%

“real creamy peanut butter flavour”

What buyers complain about

Taste-Overall18%

“Tasted awful”

Value For Money12%

“Ridiculous Value for Money”

Size-Overall9%

“Disappointed in size”

Sweetness7%

“Too sweet, low quality chocolate”

Durability6%

“They Never Last Long”

Quality-Overall5%

“Bad quality issues”

Artificial Sweeteners4%

“Seems to be full of sugar”

Advertised Vs Actual Product4%

“Personally, I didn't read the title as I've bought this item a few times before and just clicked through from a previous order, so when the boxes said 850 grams I foolishly thought it was 850 grams”

Allergies3%

“gave my partner an allergic reaction which was quite scary”

Flavor3%

“Not keen on the flavour of the chocolate”

Top return reasons

Storage Temperature100%

Common questions

Is chocolate peanuts profitable to sell on Amazon United Kingdom?: The niche generates £70K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (45/100).
How competitive is the chocolate peanuts niche?: 14 brands and 83 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in chocolate peanuts?: Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.1%.
When does demand for chocolate peanuts peak?: Demand peaks in Apr–Oct–Nov; the busiest month runs 6.2× the quietest.
What does it cost to enter the chocolate peanuts niche?: Listings span £1.44–£15.34; the average listing price is £6.60 (sweet spot $15–$100). The average incumbent carries 1,696 reviews — the moat a new listing must climb.