How competitive is the Chocolate Orange niche on Amazon United Kingdom?

11 brands and 104 sellers compete in Chocolate Orange on Amazon United Kingdom. The top 5 Chocolate Orange products take 68% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Chocolate Orange?

Chocolate Orange buyers on Amazon United Kingdom complain most about Size-Overall, Taste-Overall, Stale/Rotten/Spoiled, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Chocolate Orange niche?

Chocolate Orange sells for £9.20 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.02–£29.35. The average incumbent carries 277 reviews — the moat a new listing must climb.

Chocolate Orange

soft demand (-33.1% this quarter) — Chocolate Orange doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Chocolate Orange profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chocolate Orange is a £284K/yr Amazon United Kingdom market (603K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Chocolate Orange: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.1% over the last 90 days and 5.1% of searches end in a purchase.

£284K

revenue / yr

Units sold / yr50K

Search volume / yr-33.1%603K

Conversion rate5.1%

Avg price£9.20

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 104

Top-5 product click share68%

Open market17%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Chocolate Orange products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Terrys Milk Chocolate Orange 157g (Pack of 2) - Terrys Chocolate Bundle

Price: £8.05
Rating: 4.6/5
Reviews: 299
Age: 4y ago

Chocohugs Terrys Orange Chocolate Gift Hamper Box | Terrys Orange Lover Selection Box of Chocolates | Letterbox Gift | Chocolate Assortments | Sweet Treat Box | Happy day Surprises Celebration

Price: £8.42
Rating: 4.4/5
Reviews: 190
Age: 2y ago

Terrys Chocolate Orange 145g

Price: £2.62
Rating: 4.8/5
Reviews: 64
Age: 1y ago

Terrys Chocolate Orange Bars 3 x 35g

Price: £1.45
Rating: 4.7/5
Reviews: 670
Age: 6y ago

Cadbury Dairy Milk Chocolate Orange Giant Buttons 100 g (Pack of 1)

Price: £1.39
Rating: 4.6/5
Reviews: 148
Age: 1y ago

Newest

by launch date

Chocohugs Terrys Orange Chocolate Gift Box for Father/Dad

Price: £8.42
Rating: 5.0/5
Reviews: 1
Age: 2mo ago

Aero Bubbles Orange Chocolate Sharing Bag Bubbly Orange Chocolate Bites 92g

Price: £1.40
Rating: 4.4/5
Reviews: 18
Age: 7mo ago

2x 90g Terrys Chocolate Orange Milk Bar Bundled by GetInStyle Shop

Price: £5.83
Rating: 3.0/5
Reviews: 1
Age: 11mo ago

Terrys Chocolate Orange Minis 104g

Price: £1.63
Rating: 5.0/5
Reviews: 25
Age: 1y ago

Terrys Chocolate Orange 145g

Price: £2.62
Rating: 4.8/5
Reviews: 64
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

104

Top-5 brand share

83%

Top 20: 98%

Top-5 click share

68%

Top 20: 100%

Open market

12%

Terry's32%
Hezvic22%
Chocohugs19%
Cadbury6%
Terry's Chocolate5%
Aero4%
Open — no brand owns it (5 brands, 12%)

Chocolate Orange demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume603KCVR5.1%Products17Brands11Top 5 Brands83%OOS Rate6.3%Rating4.5★Reviews277Avg BSR#621

Peak months: Nov, Dec · busiest ÷ quietest = 14.1×

Top Chocolate Orange search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

terrys chocolate orange283K/yr -38.1%5.2% conv.
chocolate orange200K/yr -30.4%5.9% conv.
orange chocolate43K/yr -26.3%3.4% conv.
terry15K/yr -0.4%0.2% conv.
terrys chocolate20K/yr -37.3%1.6% conv.
terrys12K/yr -50.4%5.9% conv.
terry chocolate orange11K/yr -29.9%3.9% conv.
terrys orange4K/yr -32.0%4.9% conv.
choc orange6K/yr -38.4%4.4% conv.
chocolate orange segments4K/yr -46.5%3.3% conv.

What reviews say buyers love and hate about Chocolate Orange

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall39%

“Very tasty”

Flavor12%

“Lovely flavour”

Gifting Purpose12%

“Lovely gift”

Value For Money9%

“Good value for money”

Quality-Overall7%

“This is made with care”

What buyers complain about

85% of reviews

Size-Overall25%

“one a little bigger”

Taste-Overall19%

“There are too delicious”

Stale/Rotten/Spoiled13%

“Nothing new”

Ingredients-Overall13%

“Ingredients not as good as they used to be”

Oily/Greasy6%

“Shame that Cadbury now puts so much palm oil in their products”

Common Chocolate Orange questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chocolate Orange 44/100 on Amazon United Kingdom — Skip it. The niche generates £284K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -33.1% over the last 90 days.