Is chocolate orange profitable to sell on Amazon United Kingdom?

The niche generates £284K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (44/100).

How competitive is the chocolate orange niche?

11 brands and 104 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in chocolate orange?

Top complaints mined from reviews: Size-Overall, Taste-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.

When does demand for chocolate orange peak?

Demand peaks in Nov–Dec; the busiest month runs 14.1× the quietest.

What does it cost to enter the chocolate orange niche?

Listings span £1.02–£29.35; the average listing price is £9.20 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.

chocolate orange

Skip it

Soft demand (-33.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great277.06

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Good£1.02–£29.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£284K

£284K/yr · 603K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.20

avg listing price — sweet spot $15–$100

Growth

Bad-33.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, chocolate orange is a £284K/yr Amazon United Kingdom market (603K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chocolate orange market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £368K–£460K; units × avg price
Conversion rate: 5.1%
Avg BSR: #621
Page quality: 0%
Prime: 82%
Sponsored: 29%
Out of stock: 6.3%
Avg brand age: 45 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

104

Top-5 brand share

83%

Top 20: 98%

Top-5 click share

68%

Top 20: 100%

Open market

12%

Terry's32%
Hezvic22%
Chocohugs19%
Cadbury6%
Terry's Chocolate5%
Aero4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 14.1×

Open Trend

Top chocolate orange search terms

terrys chocolate orange283K/yr -38.1%5.2% conv.
chocolate orange200K/yr -30.4%5.9% conv.
orange chocolate43K/yr -26.3%3.4% conv.
terry15K/yr -0.4%0.2% conv.
terrys chocolate20K/yr -37.3%1.6% conv.
terrys12K/yr -50.4%5.9% conv.
terry chocolate orange11K/yr -29.9%3.9% conv.
terrys orange4K/yr -32.0%4.9% conv.
choc orange6K/yr -38.4%4.4% conv.
chocolate orange segments4K/yr -46.5%3.3% conv.

All search terms

Top chocolate orange products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Terrys Milk Chocolate Orange 157g (Pack of 2) - Terrys Chocolate Bundle

Hezvic£8.054.6★299 rev

Chocohugs£8.424.4★190 rev

Terrys Chocolate Orange 145g

Terry's£2.624.8★64 rev

Terrys Chocolate Orange Bars 3 x 35g

Terry's£1.454.7★670 rev

Cadbury Dairy Milk Chocolate Orange Giant Buttons 100 g (Pack of 1)

Cadbury£1.394.6★148 rev

Newest

by launch date

Chocohugs Terrys Orange Chocolate Gift Box for Father/Dad

Chocohugs£8.421 rev

2mo ago

Aero Bubbles Orange Chocolate Sharing Bag Bubbly Orange Chocolate Bites 92g

Aero£1.4018 rev

7mo ago

2x 90g Terrys Chocolate Orange Milk Bar Bundled by GetInStyle Shop

GETINSTYLE SHOP£5.831 rev

11mo ago

Terrys Chocolate Orange Minis 104g

Terry's£1.6325 rev

1y ago

Terrys Chocolate Orange 145g

Terry's£2.6264 rev

1y ago

What buyers say about chocolate orange

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall39%

“Very tasty”

Flavor12%

“Lovely flavour”

Gifting Purpose12%

“Lovely gift”

Value For Money9%

“Good value for money”

Quality-Overall7%

“This is made with care”

Baking4%

“Penguin good chocolate biscuits good value”

Texture/Consistency-Overall4%

“The bubbly texture is amazing as ever”

Advertised Vs Actual Product3%

“As described”

Nutritional Content3%

“a great gluten free snack”

Color3%

“Orangey”

What buyers complain about

Size-Overall25%

“one a little bigger”

Taste-Overall19%

“There are too delicious”

Stale/Rotten/Spoiled13%

“Nothing new”

Ingredients-Overall13%

“Ingredients not as good as they used to be”

Oily/Greasy6%

“Shame that Cadbury now puts so much palm oil in their products”

Value For Money6%

“one a little bigger £9.99 far to expensive”

Color4%

“more orange in this case”

Common questions

Is chocolate orange profitable to sell on Amazon United Kingdom?: The niche generates £284K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (44/100).
How competitive is the chocolate orange niche?: 11 brands and 104 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in chocolate orange?: Top complaints mined from reviews: Size-Overall, Taste-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
When does demand for chocolate orange peak?: Demand peaks in Nov–Dec; the busiest month runs 14.1× the quietest.
What does it cost to enter the chocolate orange niche?: Listings span £1.02–£29.35; the average listing price is £9.20 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.