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Chocolate Orange

Fail

Demand is soft, at -33.1% this quarter, so Chocolate Orange is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£284K/yr603K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
68%top-5 click share · 11 brands · 104 sellers

Flapen Score

Chocolate Orange against its category

The dotted line is the Grocery average. Past it, Chocolate Orange is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Orange market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Orange 603K times last year and spent an estimated £284K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £284K a year.

Searches, last 12 months
603K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
5.1%
Market size, estimated
£284Ka year
Peak month
December14.1× the quietest month
Top search term
terrys chocolate orange283K searches a year

02 · Price

A sale here is worth £9.20.

Listings sell for £9.20 on average, from £1.02 to £29.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £9.20 that is £14K to £18K a year per listing.

Average price
£9.20under the $15 to $100 sweet spot
Price range
£1.02–£29.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #621 within Chocolate Candy. It carries 277 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
82%
Out of stock, average day
6.3%
Average rank
#621in Chocolate Candy
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Chocolate Orange products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£57K£85K£113K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

104

Top-5 brand share

83%

Top 20: 98%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Terry's32%
  • Hezvic22%
  • Chocohugs19%
  • Cadbury6%
  • Terry's Chocolate5%
  • Aero4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Chocolate Orange search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.1×

Search terms

Top Chocolate Orange search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • terrys chocolate orange283K/yr
  • chocolate orange200K/yr
  • orange chocolate43K/yr
  • terry15K/yr
  • terrys chocolate20K/yr
  • terrys12K/yr
  • terry chocolate orange11K/yr
  • terrys orange4K/yr
  • choc orange6K/yr
  • chocolate orange segments4K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Orange

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.04

one a little bigger

bars get smaller

Small portion

Taste-Overall19%−0.10

There are too delicious

The taste is definitely affected

Stale/Rotten/Spoiled13%−0.05

Nothing new

nothing new

Ingredients-Overall13%+0.25

Ingredients not as good as they used to be

I know that dairy milks ingredients have gone right downhill

Oily/Greasy6%−0.03

Shame that Cadbury now puts so much palm oil in their products

Love

Taste-Overall39%−0.10

Very tasty

a great treat

Gorgeous chocolate

Flavor12%+1.29

Lovely flavour

Delicious ball of orange flavoured chocolate

Great orange flavour

Gifting Purpose12%+1.24

Lovely gift

Lovely gift set

Present for wife

Value For Money9%+0.24

Good value for money

Love tgem and reasonably priced and bonus

Great value as the wife loves these, many thanks

Quality-Overall7%+0.65

This is made with care

The quality you would expect from this brand

very well done

FAQ

Common Chocolate Orange questions

Answered from the same tracked data.