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Chocolate Nibbles

Fail

Shoppers spend only $27K a year here, so Chocolate Nibbles is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£27K/yr71K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
59%top-5 click share · 16 brands · 56 sellers

Flapen Score

Chocolate Nibbles against its category

The dotted line is the Grocery average. Past it, Chocolate Nibbles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Nibbles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Nibbles 71K times last year and spent an estimated £27K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
4.6%
Market size, estimated
£27Ka year
Peak month
December2.7× the quietest month
Top search term
chocolate nibbles32K searches a year

02 · Price

A sale here is worth £8.12.

Listings sell for £8.12 on average, from £1.05 to £20.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.12 that is £812 to £2K a year per listing.

Average price
£8.12under the $15 to $100 sweet spot
Price range
£1.05–£20.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£812–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #329 within Chocolate Candy. It carries 133 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
71%
Out of stock, average day
17.2%
Average rank
#329in Chocolate Candy
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
133per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Chocolate Nibbles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

16 rising

Sellers

56

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

23%

  • Berrymans28%
  • Sweet Dreams18%
  • Generic13%
  • Krazy Kandi9%
  • Caribou Candy5%
  • Baking Friends4%

Demand

Chocolate Nibbles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Chocolate Nibbles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate nibbles32K/yr
  • choc nibbles21K/yr
  • nibbles18K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Nibbles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor16%−0.09

Not grwat chocolate

although not that far off in flavour from the actual biscuit

Not Much Flavour To Them

Storage Temperature15%−0.13

these turn up crushed/squashed up

And they were melted

All squashed and melted together

Allergies6%−0.04

Allergy warning should be more accurate

Sweetness6%−0.01

2nd packet sweets were squashed together

Size-Overall6%−0.05

Smaller than expected

Love

Taste-Overall43%+2.39

They are nice because of caramel

Excellent taste

Yummy caramel chocolate

Value For Money26%+2.13

Good price

good qaulity value for money

Excellent Value

Sweetness7%−0.01

Delicious sweet treat

Great sweets great taste quick delivery thank you

Very sweet

Flavor6%−0.09

Brought all flavours as I havent had these in years

Caramel is nice

Plenty of nibbles and very delicious

Quality-Overall3%−0.10

The product is fine

FAQ

Common Chocolate Nibbles questions

Answered from the same tracked data.