chocolate nibbles
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great133.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Price range
Okay£1.05–£20.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.12avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 71K searches
According to Flapen's Amazon United Kingdom niche tracking, chocolate nibbles is a £27K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chocolate nibbles market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £24K–£32K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #329
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 50%
- Out of stock
- 17.2%
- Avg brand age
- 51 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
56
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
23%
- Berrymans28%
- Sweet Dreams18%
- Generic13%
- Krazy Kandi9%
- Caribou Candy5%
- Baking Friends4%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +3.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top chocolate nibbles search terms
- chocolate nibbles32K/yr
- choc nibbles21K/yr
- nibbles18K/yr
Top chocolate nibbles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sweet Dreams Choc Nibbles 2.7kg jar
Sweet Dreams£17.964.4★476 rev
Original Choc Nibbles Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£10.624.2★623 rev
Choc Nibbles - Chocolate Nibbles Sweets - 1KG 1 Kilo Bulk Bag - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£11.174.3★60 rev
Sweet Dreams Chocolate Nibbles 2.7kg Catering Jar | Chunky Cocoa Toffee and Biscuit Bites | Large Sharing Tub for Parties Movie Nights and Gifting
Krazy Kandi£18.965.0★3 rev
Chocolate Nibbles Jars Multi Flavour: Indulgent Treat for Sweet Tooth Cravings (Original Chocolate Nibbles)
Generic£20.564.3★52 rev
Newest
by launch date
Luxury Choc Nibbles Biscuit Variety Pack 4 x 135g Premium Crispy Bite-Sized Chocolate Biscuit Snacks Featuring Original Mint Toffee & Jaffa Cake Flavours Indulgent Gourmet Chocolate Treat
Funtasy Gifts£6.660 rev
4 x Original Choc Nibbles Chocolate Biscuit Bites 135g Packs Crispy Biscuit Pieces Coated in Smooth Milk Chocolate Sharing Treats for Snacking Lunchboxes Parties & Movie Nights
Funtasy Gifts£6.660 rev
Choc Nibbles Coconut 150g Snack Bag | Chocolate Covered Biscuit Caramel & Coconut Nibbles Sweet Sharing Treat | Multiple Flavours - By Sweet Dreams
Caribou Candy£3.152 rev
Choc Nibbles Banoffee 150g Snack Bag | Chocolate Covered Biscuit Caramel & Banoffee Nibbles Sweet Sharing Treat | Multiple Flavours - By Sweet Dreams
Caribou Candy£3.160 rev
Sweet Dreams Chocolate Nibbles 2.7kg Catering Jar | Chunky Cocoa Toffee and Biscuit Bites | Large Sharing Tub for Parties Movie Nights and Gifting
Krazy Kandi£18.963 rev
Trending
90-day click momentumLuxury Choc Nibbles Biscuit Variety Pack 4 x 135g Premium Crispy Bite-Sized Chocolate Biscuit Snacks Featuring Original Mint Toffee & Jaffa Cake Flavours Indulgent Gourmet Chocolate Treat
Funtasy Gifts£6.660.0★
4 x Original Choc Nibbles Chocolate Biscuit Bites 135g Packs Crispy Biscuit Pieces Coated in Smooth Milk Chocolate Sharing Treats for Snacking Lunchboxes Parties & Movie Nights
Funtasy Gifts£6.660.0★
McVities Digestives Nibbles Milk Chocolate Coated Biscuit Balls 80 g
McVitie's£1.273.5★
Coconut Choc Nibbles 150g Share Bags Full Box of 12 | Chocolate Coconut Bites - By Sweet Dreams
Caribou Candy£10.825.0★
Sweet Dreams Chocolate Nibbles 2.7kg Catering Jar | Chunky Cocoa Toffee and Biscuit Bites | Large Sharing Tub for Parties Movie Nights and Gifting
Krazy Kandi£18.965.0★
What buyers say about chocolate nibbles
What buyers praise and complain about, mined from review topics.What buyers love
“They are nice because of caramel”
“Good price”
“Delicious sweet treat”
“Brought all flavours as I havent had these in years”
“The product is fine”
“Gorgeous”
“Exactly as youd buy in the shop”
“great share bag if you have tree nut allergy”
“Divine”
“Perfect size to enjoy whenever the chocolate craving hits”
What buyers complain about
“Not grwat chocolate”
“these turn up crushed/squashed up”
“Allergy warning should be more accurate”
“2nd packet sweets were squashed together”
“Smaller than expected”
“How can something so bad for you be such a good price”
“Stale pale nearly white”
“Palm oil ruined the taste totally, really sweet and artificial tasting”
“Not good quality chocolate”
“Palm oil ruined the taste totally, really sweet and artificial tasting”
Common questions
- Is chocolate nibbles profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 24 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the chocolate nibbles niche?
- 16 brands and 56 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in chocolate nibbles?
- Top complaints mined from reviews: Flavor, Storage Temperature, Allergies. The return rate is 0.0%.
- When does demand for chocolate nibbles peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the chocolate nibbles niche?
- Listings span £1.05–£20.56; the average listing price is £8.12 (sweet spot $15–$100). The average incumbent carries 133 reviews — the moat a new listing must climb.