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Chocolate Milk

Fail

The top 5 products take 100% of clicks, so Chocolate Milk is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£30K/yr59K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
100%top-5 click share · 4 brands · 49 sellers

Flapen Score

Chocolate Milk against its category

The dotted line is the Grocery average. Past it, Chocolate Milk is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Milk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Milk 59K times last year and spent an estimated £30K. All 4 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
18.2%
Market size, estimated
£30Ka year
Peak month
September2.1× the quietest month
Top search term
banana milkshake20K searches a year

02 · Price

A sale here is worth £2.79.

Listings sell for £2.79 on average, from £1.24 to £6.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £2.79 that is £4K to £6K a year per listing.

Average price
£2.79under the $15 to $100 sweet spot
Price range
£1.24–£6.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Drink Mixes & Flavourings. It carries 1,858 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Drink Mixes & Flavourings
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,858per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Chocolate Milk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

49

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Nesquik79%
  • Morrisons12%
  • YAZOO5%
  • FRijj4%

Demand

Chocolate Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Chocolate Milk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • banana milkshake20K/yr
  • banana milk11K/yr
  • banana milkshake powder10K/yr
  • nesquik banana9K/yr
  • banana nesquik powder5K/yr
  • nesquik banana milkshake powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Milk

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Dilute/Watery”
<0.1%of orders come back, a rate Amazon rounds to zero
“the watery consistency isn't as good as it used to be”
A buyer, on “Dilute/Watery”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Chocolate Milk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data