Chocolate Milk
FailThe top 5 products take 100% of clicks, so Chocolate Milk is a Fail.
- Flapen Score
- 30 / 100Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 4630
- Market size
- £30K/yr59K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 49 sellers
Flapen Score
Chocolate Milk against its category
The dotted line is the Grocery average. Past it, Chocolate Milk is stronger. Inside it, weaker.
Market
The Chocolate Milk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chocolate Milk 59K times last year and spent an estimated £30K. All 4 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 30 out of 100, a Fail.
01 · Demand
18.2% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 18.2%
- Market size, estimated
- £30Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- banana milkshake20K searches a year
02 · Price
A sale here is worth £2.79.
Listings sell for £2.79 on average, from £1.24 to £6.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £2.79 that is £4K to £6K a year per listing.
- Average price
- £2.79under the $15 to $100 sweet spot
- Price range
- £1.24–£6.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Drink Mixes & Flavourings. It carries 1,858 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Drink Mixes & Flavourings
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,858per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Chocolate Milk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 1,290
- Age
- 4y ago

Morrisons Banana Flavoured Fresh Milk 1L
- Price
- £1.24
- Rating
- 4.5/5
- Reviews
- 4,271
- Age
- 10y ago

Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 300g
- Price
- £2.06
- Rating
- 4.6/5
- Reviews
- 2,732
- Age
- 10y ago

YAZOO Banana Milkshake Milk Drink High in Protein & Calcium 400 ml (Pack of 10)
- Price
- £6.26
- Rating
- 4.7/5
- Reviews
- 963
- Age
- 10y ago

Muller Frijj Banana
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 2y ago
Trending
90-day click momentum
Muller Frijj Banana
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 2y ago

Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 1,290
- Age
- 4y ago

Morrisons Banana Flavoured Fresh Milk 1L
- Price
- £1.24
- Rating
- 4.5/5
- Reviews
- 4,271
- Age
- 10y ago

YAZOO Banana Milkshake Milk Drink High in Protein & Calcium 400 ml (Pack of 10)
- Price
- £6.26
- Rating
- 4.7/5
- Reviews
- 963
- Age
- 10y ago

Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 300g
- Price
- £2.06
- Rating
- 4.6/5
- Reviews
- 2,732
- Age
- 10y ago
Newest
by launch date
Muller Frijj Banana
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 2y ago

Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 1,290
- Age
- 4y ago

YAZOO Banana Milkshake Milk Drink High in Protein & Calcium 400 ml (Pack of 10)
- Price
- £6.26
- Rating
- 4.7/5
- Reviews
- 963
- Age
- 10y ago

Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 300g
- Price
- £2.06
- Rating
- 4.6/5
- Reviews
- 2,732
- Age
- 10y ago

Morrisons Banana Flavoured Fresh Milk 1L
- Price
- £1.24
- Rating
- 4.5/5
- Reviews
- 4,271
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Nesquik79%
- Morrisons12%
- YAZOO5%
- FRijj4%
Demand
Chocolate Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Search terms
Top Chocolate Milk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- banana milkshake20K/yr
- banana milk11K/yr
- banana milkshake powder10K/yr
- nesquik banana9K/yr
- banana nesquik powder5K/yr
- nesquik banana milkshake powder4K/yr
Reviews and returns
What reviews say buyers love and hate about Chocolate Milk
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the watery consistency isn't as good as it used to be
cheaper
However the price tends to fluctuate for some reason
Honestly, it feels and tastes closer to a cheap crepe or pancake batter than a beverage
This doesn't taste or feel like a proper milk drink at all
The result is an artificially thick, heavy, and almost slimy texture that just coats your mouth in the worst way possible
not overly sweet
Love
Great taste
Delicious High Quality drinks
Really nice and tasty just like bananas
Good value for money as it has a good shelf life
Great value
Good price
great quality drinks
Good quality
Delicious High Quality drinks
Great flavour
Great flavour very fruity
Nice flavour, easy to use
Always yummy, creamy and delicious is a banana milkshake
Nesquick banana 🍌 My favourite milkshake ever
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chocolate Milk questions
Answered from the same tracked data.









