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Chocolate Milk

Fail

The top 5 products take 100% of clicks, so Chocolate Milk is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£30K/yr59K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
100%top-5 click share · 4 brands · 49 sellers

Flapen Score

Chocolate Milk against its category

The dotted line is the Grocery average. Past it, Chocolate Milk is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Milk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Milk 59K times last year and spent an estimated £30K. All 4 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 30 out of 100, a Fail.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
18.2%
Market size, estimated
£30Ka year
Peak month
September2.1× the quietest month
Top search term
banana milkshake20K searches a year

02 · Price

A sale here is worth £2.79.

Listings sell for £2.79 on average, from £1.24 to £6.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £2.79 that is £4K to £6K a year per listing.

Average price
£2.79under the $15 to $100 sweet spot
Price range
£1.24–£6.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Drink Mixes & Flavourings. It carries 1,858 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Drink Mixes & Flavourings
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,858per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Chocolate Milk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Nesquik79%
  • Morrisons12%
  • YAZOO5%
  • FRijj4%

Demand

Chocolate Milk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Chocolate Milk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banana milkshake20K/yr
  • banana milk11K/yr
  • banana milkshake powder10K/yr
  • nesquik banana9K/yr
  • banana nesquik powder5K/yr
  • nesquik banana milkshake powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Milk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dilute/Watery17%+0.28

the watery consistency isn't as good as it used to be

Value For Money17%−0.06

cheaper

However the price tends to fluctuate for some reason

Taste-Overall8%+1.40

Honestly, it feels and tastes closer to a cheap crepe or pancake batter than a beverage

This doesn't taste or feel like a proper milk drink at all

Texture/Consistency-Overall8%−0.15

The result is an artificially thick, heavy, and almost slimy texture that just coats your mouth in the worst way possible

Sweetness6%+0.69

not overly sweet

Love

Taste-Overall35%+1.40

Great taste

Delicious High Quality drinks

Really nice and tasty just like bananas

Value For Money16%−0.06

Good value for money as it has a good shelf life

Great value

Good price

Quality-Overall13%+1.48

great quality drinks

Good quality

Delicious High Quality drinks

Flavor12%−0.10

Great flavour

Great flavour very fruity

Nice flavour, easy to use

Sweetness6%+0.69

Always yummy, creamy and delicious is a banana milkshake

Nesquick banana 🍌 My favourite milkshake ever

FAQ

Common Chocolate Milk questions

Answered from the same tracked data.