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Chocolate Lolly Maker

Fail

The top 5 products take 100% of clicks, so Chocolate Lolly Maker is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£13K/yr20K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 19 sellers

Flapen Score

Chocolate Lolly Maker against its category

The dotted line is the Grocery average. Past it, Chocolate Lolly Maker is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Lolly Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Lolly Maker 20K times last year and spent an estimated £13K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
4.8%
Market size, estimated
£13Ka year
Peak month
December23.1× the quietest month
Top search term
chocolate lolly maker19K searches a year

02 · Price

A sale here is worth £13.19.

Listings sell for £13.19 on average, from £11.61 to £18.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £13.19 that is £1K to £3K a year per listing.

Average price
£13.19under the $15 to $100 sweet spot
Price range
£11.61–£18.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #194 within Confectionery. It carries 1,837 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#194in Confectionery
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,837per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Chocolate Lolly Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • John Adams84%
  • Science4you7%
  • GirlZone5%
  • Tel Charme *4%
  • Open — no brand owns it (0%)

Demand

Chocolate Lolly Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 23.1×

Reviews and returns

What reviews say buyers love and hate about Chocolate Lolly Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use75%−0.70

Hard to use

Very difficult to make

hard to use

Love

Fun/Entertainment Experience40%+1.47

Great fun

Happy kids hoovering up the broken cakes, melted chocolate and sprinkles

Kids happy to eat disintegrated cakes and decorations

Ease Of Use20%−0.70

Easy to use

Gifting Purpose20%+2.36

Helps get rid of too many gifted easter eggs in a fun way too

Mess Free10%

So much fun with y Grandson, messy

Return

0.8% Return rate 11% Fixable by listing

Instructions/User Manual/Troubleshooting22%█▅▁█▁▁
Quality-Overall17%█▁█▁▁▁
Gifting Purpose17%▁▁▁▅█▁
Size-Overall11%▁▁██▁▁
Defective Material/Parts11%▁▃▁▁▁█

FAQ

Common Chocolate Lolly Maker questions

Answered from the same tracked data.