Is chocolate liqueurs profitable to sell on Amazon United Kingdom?

The niche generates £383K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the chocolate liqueurs niche?

13 brands and 67 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in chocolate liqueurs?

Top complaints mined from reviews: Value For Money, Quality-Overall, Flavor. The return rate is 0.2%.

When does demand for chocolate liqueurs peak?

Demand peaks in Nov–Dec; the busiest month runs 17.6× the quietest.

What does it cost to enter the chocolate liqueurs niche?

Listings span £5.35–£36.84; the average listing price is £14.47 (sweet spot $15–$100). The average incumbent carries 1,280 reviews — the moat a new listing must climb.

chocolate liqueurs

Worth a look

Shows low returns (0.2%), but soft demand (-36.8% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Good£14.47

avg listing price — sweet spot $15–$100

Price range

Good£5.35–£36.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good£383K

£383K/yr · 489K searches

Review moat

Good1,280.45

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-36.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, chocolate liqueurs is a £383K/yr Amazon United Kingdom market (489K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chocolate liqueurs market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £434K–£579K; units × avg price
Conversion rate: 5.4%
Avg BSR: #374
Page quality: 0%
Prime: 100%
Sponsored: 32%
Out of stock: 23.7%
Avg brand age: 63 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

Anthon Berg38%
E.Wedel19%
Famous Names14%
Elizabeth9%
Leonidas7%
TJMolten4%
Open — no brand owns it (7 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 17.6×

Open Trend

Top chocolate liqueurs search terms

chocolate liqueurs146K/yr -29.1%7.0% conv.
liqueur chocolates88K/yr -33.8%8.0% conv.
alcohol chocolates25K/yr -33.1%2.4% conv.
liquor chocolates uk20K/yr -29.1%3.8% conv.
anthon berg chocolate liqueurs26K/yr -45.6%5.2% conv.
anthon berg21K/yr -32.5%5.5% conv.
chocolate liqueur19K/yr -33.6%4.0% conv.
liqueur chocolates uk31K/yr -30.9%5.9% conv.
liquor chocolate12K/yr -37.2%3.8% conv.
liquor chocolates15K/yr -58.3%3.6% conv.

All search terms

Top chocolate liqueurs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Famous Names The Signature Collection 185g

Famous Names£5.354.6★181 rev

E.Wedel chocolate liqueurs | Happy Barrels Liqueur Chocolates Gift Box 200g | Dark Chocolate box with Alcoholic Filling

E.Wedel£6.624.4★334 rev

Elizabeth Shaw Famous Names Liqueurs 165G

Elizabeth£10.884.6★615 rev

Anthon Berg Liquor Filled Dark Chocolates Gift Box Assortment Pack (Pack of 64)

Anthon Berg£27.714.8★1,359 rev

Anthon Berg 16 Chocolate Liqueurs Famous Spirits with a Delicious Liquid Filling 250 g (Pack of 1)

Anthon Berg£9.994.5★4,949 rev

Newest

by launch date

Anthon Berg 10 Chocolate Liqueurs 156 g (Pack of 1)

Anthon Berg£9.144,949 rev

3mo ago

Anthons Bergs Chocolate Liquor Chocolates Gift Set - Pack of 64 Premium Bottle-Shaped Original Dark Liqueurs - 8 Famous Liqueur Brands- Christmas Valentine Mothers Day Fathers Day

Deplenty£36.847 rev

10mo ago

Anthon Berg 14 Chocolate Liqueurs 219 g (Pack of 1)

Anthon Berg£9.114,949 rev

11mo ago

Dark Chocolate Assortment with Famous Liqueurs Cocktails Coffee in flavors of margarita mojito Irish coffee - 21x Dark chocolate luxury gift set for men women him her 328g

TJMolten£24.6627 rev

1y ago

E.Wedel Chocolate Box | Whisky Flavour Liqueur Chocolates Gift Box Pack of 1 x 200g Chocolate box with Alcoholic Filling Luxury Chocolates Gift Box

E.Wedel£6.8287 rev

2y ago

What buyers say about chocolate liqueurs

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall38%

“Good taste”

Quality-Overall15%

“no complaints received”

Gifting Purpose15%

“Great present”

Value For Money11%

“Good price”

Flavor8%

“Nice flavour”

Alcohol Flavor4%

“A very tasty and enjoyable drink”

Sweetness1%

“Really nice chocolate”

Advertised Vs Actual Product1%

“Exactly what I expected”

Leak-Proof0%

“none of the barrels had leaked during transit”

Size-Overall0%

“The sizes of the little barrels are fine without unnecessarily filling up your mouth”

What buyers complain about

Value For Money22%

“Overpriced”

Quality-Overall13%

“not the best VFM IMO”

Flavor10%

“Flavour of booze seems lacking compared to previous purchase last year”

Alcohol Flavor6%

“Anything with alcohol abd fhoca”

Sweetness6%

“Ruined by the sugar shell”

Taste-Overall6%

“Nothing like the original; tastes cheap and low quality”

Color Fading/Discoloration4%

“Chocolate patchy white obviously stale”

Size-Overall3%

“The chocolate barrels are bigger than I expected”

Gifting Purpose2%

“This is a present so not so great”

Ingredients-Overall2%

“very little marzipan as such detected”

Top return reasons

Oily/Greasy100%

Common questions

Is chocolate liqueurs profitable to sell on Amazon United Kingdom?: The niche generates £383K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the chocolate liqueurs niche?: 13 brands and 67 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in chocolate liqueurs?: Top complaints mined from reviews: Value For Money, Quality-Overall, Flavor. The return rate is 0.2%.
When does demand for chocolate liqueurs peak?: Demand peaks in Nov–Dec; the busiest month runs 17.6× the quietest.
What does it cost to enter the chocolate liqueurs niche?: Listings span £5.35–£36.84; the average listing price is £14.47 (sweet spot $15–$100). The average incumbent carries 1,280 reviews — the moat a new listing must climb.