Is chocolate liqueur profitable to sell on Amazon United Kingdom?

The niche generates £88K/yr across 13 tracked products. 90-day search growth is -34.5%. Flapen's verdict: Skip it (34/100).

How competitive is the chocolate liqueur niche?

7 brands and 32 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in chocolate liqueur?

Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.5%.

When does demand for chocolate liqueur peak?

Demand peaks in Nov–Dec; the busiest month runs 12.1× the quietest.

What does it cost to enter the chocolate liqueur niche?

Listings span £6.62–£14.52; the average listing price is £11.85 (sweet spot $15–$100). The average incumbent carries 1,031 reviews — the moat a new listing must climb.

chocolate liqueur

Skip it

Prices mostly outside the sweet spot ($6.62–$14.52) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,030.62

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.85

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£88K

£88K/yr · 92K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-34.5%

90-day search growth — must beat 0% to launch

Price range

Bad£6.62–£14.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, chocolate liqueur is a £88K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

chocolate liqueur market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £95K–£119K; units × avg price
Conversion rate: 8.1%
Avg BSR: #273
Page quality: 0%
Prime: 100%
Sponsored: 31%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Mozart63%
Baileys23%
De Kuyper5%
E.Wedel3%
Bottega2%
Bols2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -34.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.1×

Open Trend

Top chocolate liqueur search terms

mozart chocolate liqueur24K/yr -43.0%9.9% conv.
chocolate liqueur19K/yr -33.6%3.2% conv.
chocolate baileys15K/yr -49.5%9.3% conv.
mozart liqueur7K/yr +9.2%5.7% conv.
chocolate alcohol6K/yr -29.8%1.5% conv.
chocolate liqueur drink3K/yr +41.4%3.0% conv.
chocolate liquor4K/yr -1.0%1.5% conv.
baileys chocolate liqueur6K/yr -59.0%7.1% conv.
chocolate baileys liqueur 1l3K/yr -35.6%10.4% conv.
chocolate liquer2K/yr -30.3%5.3% conv.

All search terms

Top chocolate liqueur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mozart£12.084.6★2,902 rev

Baileys£10.124.8★795 rev

Mozart Dark Chocolate Liqueur 50 cl

Mozart£12.584.4★1,366 rev

Mozart£12.484.6★1,976 rev

De Kuyper Crème De Cacao Brown Liqueur I 50cl I Sweet and Smooth Liqueur with Rich Chocolate Caramel and Walnut Flavours I Ideal for Cocktails Desserts and Sipping

De Kuyper£10.164.8★795 rev

Newest

by launch date

Baileys£10.12795 rev

1y ago

E.Wedel chocolate liqueurs | Happy Barrels Liqueur Chocolates Gift Box 200g | Dark Chocolate box with Alcoholic Filling

E.Wedel£6.62334 rev

2y ago

Mozart£13.7364 rev

2y ago

Hotel Chocolate Velvetised Chocolate Cream - Award-Winning 500ml 12% vol - Vodka - Gifts For Birthday Thank you Mothers day Easter 2026

Hotel Chocolat£14.52466 rev

5y ago

Mozart Coffee Chocolate Cream Liqueur 50cl

Mozart£12.62257 rev

5y ago

What buyers say about chocolate liqueur

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall41%

“Gorgeous creamy taste”

Flavor14%

“Nice flavour”

Quality-Overall12%

“Excellent product”

Value For Money10%

“Good value for money”

Alcohol Flavor9%

“Alcohol hidden in a great, tasty chocolate”

Gifting Purpose6%

“Fantastic gift”

Sweetness1%

“These are very very nice sweet adult treats”

Leak-Proof1%

“none of the barrels had leaked during transit”

Size-Overall0%

“The sizes of the little barrels are fine without unnecessarily filling up your mouth”

Ease Of Use0%

“easy to knock over”

What buyers complain about

Taste-Overall30%

“Undrinkable”

Value For Money10%

“Little bit expensive”

Sweetness10%

“Too sweet”

Quality-Overall9%

“not as good as the original”

Flavor7%

“the dark chocolate variant was a disappointment”

Powdered/Crumbled3%

“they were all squashed pretty bad in the box”

Size-Overall3%

“The chocolate barrels are bigger than I expected”

Alcohol Flavor3%

“Think I spilt most of them down my too as they were so full of alcohol”

Common questions

Is chocolate liqueur profitable to sell on Amazon United Kingdom?: The niche generates £88K/yr across 13 tracked products. 90-day search growth is -34.5%. Flapen's verdict: Skip it (34/100).
How competitive is the chocolate liqueur niche?: 7 brands and 32 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in chocolate liqueur?: Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.5%.
When does demand for chocolate liqueur peak?: Demand peaks in Nov–Dec; the busiest month runs 12.1× the quietest.
What does it cost to enter the chocolate liqueur niche?: Listings span £6.62–£14.52; the average listing price is £11.85 (sweet spot $15–$100). The average incumbent carries 1,031 reviews — the moat a new listing must climb.