Skip to content

Chocolate Liqueur

Fail

Prices span $6.62–$14.52, mostly outside the sweet spot, so Chocolate Liqueur is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£88K/yr92K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
80%top-5 click share · 7 brands · 32 sellers

Flapen Score

Chocolate Liqueur against its category

The dotted line is the Grocery average. Past it, Chocolate Liqueur is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Liqueur 92K times last year and spent an estimated £88K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
8.1%
Market size, estimated
£88Ka year
Peak month
December12.1× the quietest month
Top search term
mozart chocolate liqueur24K searches a year

02 · Price

A sale here is worth £11.85.

Listings sell for £11.85 on average, from £6.62 to £14.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.85 that is £3K to £6K a year per listing.

Average price
£11.85under the $15 to $100 sweet spot
Price range
£6.62–£14.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Beer, Wine & Spirits. It carries 1,031 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#273in Beer, Wine & Spirits
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,031per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Chocolate Liqueur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

32

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Mozart63%
  • Baileys23%
  • De Kuyper5%
  • E.Wedel3%
  • Bottega2%
  • Bols2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Chocolate Liqueur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.1×

Search terms

Top Chocolate Liqueur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mozart chocolate liqueur24K/yr
  • chocolate liqueur19K/yr
  • chocolate baileys15K/yr
  • mozart liqueur7K/yr
  • chocolate alcohol6K/yr
  • chocolate liqueur drink3K/yr
  • chocolate liquor4K/yr
  • baileys chocolate liqueur6K/yr
  • chocolate baileys liqueur 1l3K/yr
  • chocolate liquer2K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Liqueur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%−0.08

Undrinkable

Its just unpleasant and cheap-tasting

Wasn't my taste

Value For Money10%+1.79

Little bit expensive

Expensive

Sweetness10%−0.14

Too sweet

way way too sweet

May be a little too sweet

Quality-Overall9%−0.01

not as good as the original

The price-to-quality ratio is simply not there

Flavor7%−0.02

the dark chocolate variant was a disappointment

Odd hazelnut taste that was not expected

the flavours can all taste tge same

Love

Taste-Overall41%−0.08

Gorgeous creamy taste

Good taste

These are lovely chocolates

Flavor14%−0.02

Nice flavour

So creamy and the coconut flavour is lovely

Delicious chocolates with a generous filling

Quality-Overall12%−0.01

Excellent product

Good quality

A great price for the quality

Value For Money10%+1.79

Good value for money

Great value for money

Good value

Alcohol Flavor9%+1.52

Alcohol hidden in a great, tasty chocolate

A very tasty and enjoyable drink

Lovely drink

FAQ

Common Chocolate Liqueur questions

Answered from the same tracked data.