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Chocolate Hampers

Fail

Demand is soft, at -40.4% this quarter, so Chocolate Hampers is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£23K/yr59K searches / yr
90-day growth
-40.4%search demand this quarter
Competition
42%top-5 click share · 17 brands · 31 sellers

Flapen Score

Chocolate Hampers against its category

The dotted line is the Grocery average. Past it, Chocolate Hampers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Hampers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Hampers 59K times last year and spent an estimated £23K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-40.4%
Conversion, latest week
2.6%
Market size, estimated
£23Ka year
Peak month
December10.8× the quietest month
Top search term
chocolate hampers36K searches a year

02 · Price

A sale here is worth £14.94.

Listings sell for £14.94 on average, from £7.76 to £32.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.94 that is £0 to £1K a year per listing.

Average price
£14.94under the $15 to $100 sweet spot
Price range
£7.76–£32.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #85 within Chocolate Candy. It carries 447 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
74%
Out of stock, average day
24.5%
Average rank
#85in Chocolate Candy
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
447per listing
Listings tracked
27

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Chocolate Hampers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£688£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

31

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 90%

Open market

21%

  • Offer Shop39%
  • The Postal Chocolatier10%
  • Chocohugs9%
  • BENERRY8%
  • Kidzkandy7%
  • The Sweet Shoppe5%

Demand

Chocolate Hampers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.8×

Search terms

Top Chocolate Hampers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chocolate hampers36K/yr
  • chocolates gift box hamper11K/yr
  • chocolate hamper gift6K/yr
  • hamper chocolate6K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Hampers

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gifting Purpose”
41%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too expensive”
A buyer, on “Value For Money”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Chocolate Hampers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data