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Chocolate Hampers

Fail

Demand is soft, at -40.4% this quarter, so Chocolate Hampers is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£23K/yr59K searches / yr
90-day growth
-40.4%search demand this quarter
Competition
42%top-5 click share · 17 brands · 31 sellers

Flapen Score

Chocolate Hampers against its category

The dotted line is the Grocery average. Past it, Chocolate Hampers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Hampers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Hampers 59K times last year and spent an estimated £23K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-40.4%
Conversion, latest week
2.6%
Market size, estimated
£23Ka year
Peak month
December10.8× the quietest month
Top search term
chocolate hampers36K searches a year

02 · Price

A sale here is worth £14.94.

Listings sell for £14.94 on average, from £7.76 to £32.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.94 that is £0 to £1K a year per listing.

Average price
£14.94under the $15 to $100 sweet spot
Price range
£7.76–£32.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #85 within Chocolate Candy. It carries 447 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
74%
Out of stock, average day
24.5%
Average rank
#85in Chocolate Candy
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
447per listing
Listings tracked
27

04 · Newcomers

Amazon counts 6 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Chocolate Hampers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£688£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

31

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

21%

  • Offer Shop39%
  • The Postal Chocolatier10%
  • Chocohugs9%
  • BENERRY8%
  • Kidzkandy7%
  • The Sweet Shoppe5%

Demand

Chocolate Hampers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.8×

Search terms

Top Chocolate Hampers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate hampers36K/yr
  • chocolates gift box hamper11K/yr
  • chocolate hamper gift6K/yr
  • hamper chocolate6K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Hampers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money41%−0.21

Too expensive

Overpriced

Waste of money

Size-Overall27%−0.17

Disappointed with size

Too small

Very small bars

Advertised Vs Actual Product8%−0.03

Misleading

It looks nothing like the picture

this was not made clear in the description

Taste-Overall4%+1.05

Tasted horrible

Chocolate did not taste right Cant be eaten

It tasted stale

Quality-Overall4%+0.13

Looks cheap

Poor Quality

Rubbish

Love

Gifting Purpose32%+3.22

Ideal gift

Birthday present

Fabulous gift

Value For Money20%−0.21

Money well spent

Excellent value

Good value

Taste-Overall19%+1.05

Delicious chocolates

So yummy

Gorgeous chocolate

Quality-Overall9%+0.13

quality Chocolate you can buy

Brilliant quality

Good variety of products

Size-Overall4%−0.17

Quality size

Fits through letter box

Proper sized bars

FAQ

Common Chocolate Hampers questions

Answered from the same tracked data.