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Chocolate Hamper

Pass

Chocolate Hamper scores 65 out of 100, a Pass. Shoppers spend $1.1M a year here, demand is soft, at -33.3% this quarter, and returns run at 0.1% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£1.1M/yr1.9M searches / yr
90-day growth
-33.3%search demand this quarter
Competition
24%top-5 click share · 41 brands · 164 sellers

Flapen Score

Chocolate Hamper against its category

The dotted line is the Grocery average. Past it, Chocolate Hamper is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Hamper 1.9M times last year and spent an estimated £1.1M. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
4.2%
Market size, estimated
£1.1Ma year
Peak month
December7.7× the quietest month
Top search term
chocolate hamper459K searches a year

02 · Price

A sale here is worth £13.30.

Listings sell for £13.30 on average, from £1.63 to £41.77. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At £13.30 that is £3K to £7K a year per listing.

Average price
£13.30under the $15 to $100 sweet spot
Price range
£1.63–£41.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #113 within Chocolate Candy. It carries 1,131 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
85%
Out of stock, average day
14.3%
Average rank
#113in Chocolate Candy
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,131per listing
Listings tracked
95

04 · Newcomers

Amazon counts 12 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
12Amazon's first-year sales bar
Average brand age
36 months

Products

Top Chocolate Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£22K£43K£65K£87K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

164

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

24%

Top 20: 53%

Open market

45%

  • Offer Shop18%
  • Holdsworth Handmade English chocolates10%
  • Belladona Gifts8%
  • The Sweet Shoppe6%
  • The Postal Chocolatier6%
  • Chocohugs6%

Demand

Chocolate Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Chocolate Hamper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate hamper459K/yr
  • birthday chocolate96K/yr
  • luxury chocolates130K/yr
  • birthday chocolate gifts60K/yr
  • chocolate gifts for women62K/yr
  • chocolate hampers for adults59K/yr
  • chocolates gift box birthday38K/yr
  • chocolate gifts for men39K/yr
  • birthday chocolates for her26K/yr
  • boxed chocolates41K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money32%−0.13

Bit expensive

Overpriced

High price

Size-Overall21%−0.10

Disappointed with size

To small

Very small bars

Taste-Overall8%+1.36

didnt taste fresh

Tasted horrible

not very tasty

Advertised Vs Actual Product7%−0.03

Not as described

It looks nothing like the picture

Misleading

Quality-Overall5%+0.15

Lindor for sending out shoddy goods with not quality control

Less good

Poor Quality

Love

Gifting Purpose31%+2.95

Ideal gift

Brilliant gift

fun gift

Taste-Overall26%+1.36

Absolutely Yummy

Yummy chocolate

Delicious Chocolate

Value For Money13%−0.13

Good value for money

Money well spent

Excellent value

Quality-Overall9%+0.15

Quality Chocolates

quality Chocolate you can buy

Brilliant quality

Sweetness3%0.00

balances the sweetness perfectly

Lovely sweets

Sweet treat

Return

0.1% Return rate 25% Fixable by listing

Size-Overall25%██▁▁▁▁

Disappointed with size

To small

Very small bars

Quality-Overall25%▁▁█▁▅▁

Lindor for sending out shoddy goods with not quality control

Less good

Poor Quality

Scratch Resistance13%█▁▁▁▁▁
Gap/Hole13%▁▁▁█▁▁
Storage Temperature13%▁▁▁▁█▁

Melted lump

Melted

the chocolate had melted

FAQ

Common Chocolate Hamper questions

Answered from the same tracked data.