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Chocolate Hamper

Pass

Chocolate Hamper scores 65 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, demand is soft, at -33.3% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£1.1M/yr1.9M searches / yr
90-day growth
-33.3%search demand this quarter
Competition
24%top-5 click share · 41 brands · 164 sellers

Flapen Score

Chocolate Hamper against its category

The dotted line is the Grocery average. Past it, Chocolate Hamper is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chocolate Hamper 1.9M times last year and spent an estimated £1.1M. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
4.2%
Market size, estimated
£1.1Ma year
Peak month
December7.7× the quietest month
Top search term
chocolate hamper459K searches a year

02 · Price

A sale here is worth £13.30.

Listings sell for £13.30 on average, from £1.63 to £41.77. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At £13.30 that is £3K to £7K a year per listing.

Average price
£13.30under the $15 to $100 sweet spot
Price range
£1.63–£41.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #113 within Chocolate Candy. It carries 1,131 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
85%
Out of stock, average day
14.3%
Average rank
#113in Chocolate Candy
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,131per listing
Listings tracked
95

04 · Newcomers

12 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
12Amazon's first-year sales bar
Average brand age
36 months

Products

Top Chocolate Hamper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£22K£43K£65K£87K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

164

Est. top-5 brand share

49%

Top 20: 87%

Est. top-5 click share

24%

Top 20: 53%

Open market

45%

  • Offer Shop18%
  • Holdsworth Handmade English chocolates10%
  • Belladona Gifts8%
  • The Sweet Shoppe6%
  • The Postal Chocolatier6%
  • Chocohugs6%

Demand

Chocolate Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Chocolate Hamper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chocolate hamper459K/yr
  • birthday chocolate96K/yr
  • luxury chocolates130K/yr
  • birthday chocolate gifts60K/yr
  • chocolate gifts for women62K/yr
  • chocolate hampers for adults59K/yr
  • chocolates gift box birthday38K/yr
  • chocolate gifts for men39K/yr
  • birthday chocolates for her26K/yr
  • boxed chocolates41K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Hamper

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Gifting Purpose”
32%of negative reviews mention “Value For Money”
0.1%of orders come back
“Bit expensive”
A buyer, on “Value For Money”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chocolate Hamper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data